7. What Else for Candidate A*rac-on?
Email
Marke6ng
• Know
your
target
market
• See
which
candidates
are
ac6ve
or
passive
• Re-‐engage
with
dead
data
in
your
CRM
• Free
tools
for
basic
campaigns
like
Mailchimp
or
Campaign
Monitor
8. What Else for Candidate A*rac-on?
Job
Alerts
• Re-‐engage
with
dead
data
in
your
CRM
• Highly
targeted
• Poten6al
alterna6ve
to
paid
job
pos6ngs
• Job
Alerts
are
FREE!
and
shareable
• Engaging
passive
candidates
9. Bad Website
• No
job
search
• No
social
share
icons
• Passive
candidates
–
no
info
• Dated
naviga6on
• Not
mobile
responsive
• No
compelling
content
10. Great Website
• Searchable
job
adverts
• Social
share
icons
• Register
for
job
alerts
• Simple
naviga6on
• Mobile
responsive
• Blog
• Candidate
&
client
info