The document provides nonprofits with 5 ways to expand their network of fundraisers and donors, including using email messaging, social media like Facebook, branding, online event registration, and grassroots fundraising where individual fundraisers receive higher average donations than event fundraising. It emphasizes growing networks through tools like Facebook, engaging supporters with content at optimal times, and encouraging event participants to fundraise to boost donations.

1. 5 Ways to Expand your Network
of Fundraisers and Donors
Presented by FirstGiving’s
Meg Savin and Taylor Corrado

2. About the Presenters
Meg Savin Taylor Corrado
FirstGiving FirstGiving
Account Manager Marketing Coordinator

3. How this webinar works
• A link to the slides and a recording will be sent
after the webinar
• Ask your questions during the webinar by
typing them in the Question box on the right
side of your screen
• Use the hashtag #fgwebinars to tweet about this
webinar @Firstgiving

4. Who is FirstGiving?

5. Online Fundraising Solutions
Peer-to-Peer Fundraising Pages
and Event Registrations Online Direct Donations
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor

7. Email Messaging
Facebook
Branding
Event Registration
Grassroots Fundraising

8. Email is the most effective way for you and
your fundraisers to ask for donations.

9. 3 Steps to a Successful
Email Campaign

10. Email Messaging
Step 1: Identify what type of email
you want to send
Event Fundraising Donation/ Thank you post Post event
Announcement
Update
Fundraising Ask
donation/event
donation ask

11. Email Messaging
Step 2: Identify you network and
segment your audience
Extended
Friends
Family
Colleagues
Networks
1st time donors/ Long-time Annual
Event Grassroots
fundraisers
fundraisers
Donors
Participants
fundraisers

12. Email Messaging
Step 3: Compose your email
350 words Donation Contact/Event
Personalize
Video/Pictures
or less
options
information

13. Online Email Tools
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14. Social media fundraising is the future.
Your nonprofit needs a presence on Facebook.

15. Nurture your Millennials
Donors between 18-30
92% of past donors “liked”
Nonprofit’s Facebook page
2/3 interact with Nonprofit on
Facebook regularly
The Millennial Impact Report

16. Set up your Nonprofit Facebook Page.

17. Make it unique.

18. Make good use of your cover photo.

19. Engage with your fans.

20. Timing is everything.
Morning
Lunch
Evening/Late Night
4:30-6pm
8-9am
12-1pm
9:30-11pm

21. Take donations directly on your
Nonprofit Facebook page.

22. Free Webinar Download:
Social Media for Nonprofits;
How to Create a Killer
Facebook Camapign
Find all our webinars on our blog:
blog.firstgiving.com

23. Turn your event participants into
fundraisers during registration.

24. 60% of event registrants choose to fundraise for the
event in which they are participating on FirstGiving.
“But how?”
-Provide fundraising packets
-Enforce minimums and waive registration fees
-Offer incentive to top fundraisers

25. Benefits of online registration
• Save time on event day with pre-registration
• Easily collect and access contact info and
answers to custom registration questions online
• Export data into Excel to import into your donor
database
• Allow the option to register offline

26. Online event registration on FirstGiving.

29. Your cause is your brand.
Keep it consistent.

30. 10 must haves for your brand.
Logo, Donation and
brand theme
fundraising options
Mission Thank you
Statement
messages
Captivating Email messaging
photos
strategy
Storytelling
Social media
video
presence
Personal story Clear contact
or connection
information

31. Incorporate imagery that represents your
brand and mission.

32. Be creative.

34. Customize.

35. You don’t need a fundraising event to
Fundraise online.

36. Grassroots fundraisers receive higher donations
than those fundraising for an official event.
Average donation
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Weddings, anniversaries, christenings, and treks

38. Weddings, anniversaries, christenings, and treks
receive the highest average donations.

39. Chris Snell fundraised for his 150 mile run
across the Sarhara desert.

40. Howard Kreiwitz fundraised in memory of
his father, Jack.

41. Email Messaging
Facebook
Branding
Event Registration
Grassroots Fundraising

43. "
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Questions?!

44. Be a part of the FirstGiving Community
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Online Fundraising blog:
http://blog.firstgiving.com

45. Interested in learning more
about FirstGiving?
Contact our Online Fundraising Consultants:
Email: sales@firstgiving.com
Telephone: 617-542-0010 x 4