1. FirstGiving
Fundraising
Bootcamp:
Week
3
Presented
by
Debra
Askanase,
Community
Organizer
2.0
2. How this webinar works
• A link to the slides and a recording will be
sent after the webinar
• If you’d like to ask a question during the
webinar, you can type it in the box on the
right side of your screen
• Use the hashtag #fgwebinars to tweet
about this webinar
3. FirstGiving: Online Fundraising Solutions
Peer-to-Peer Fundraising Pages
and Event Registrations Online Direct Donations
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
4. About
the
Presenter
Debra
Askanase,
@askdebra
Digital
Engagement
Strategist
Community
Organizer
2.0
hFp://communityorganizer20.com
debra@communityorganizer20.com
5. Fundraising
Bootcamp:
Overview
Fundraising
bootcamp:
what’s
it
all
about
-‐ Four
weeks
of
discussion,
learning,
and
tesMng:
-‐ The
donate
now
buFon
-‐ The
fundraising
landing
page
-‐ Driving
donors
to
the
website
-‐ The
plan
for
Giving
Tuesday!
Plus…
Answering
your
quesMons
Peer-‐supported
Facebook
Group
(lots
of
discussion!)
hFps://www.facebook.com/groups/337397103024397/
Follow-‐up
videos
and
content
6. Online
Fundraising
for
Nonprofits:
Facebook
Group
Join
the
group!
hFps://www.facebook.com/groups/337397103024397/
Purpose:
discuss
your
challenges,
share
successes,
ask
quesMons
online
fundraising
7. Week
3:
Driving
donors
to
your
giving
page!
Brief
review
of
weeks
1
and
2
6
steps
for
driving
donors
to
your
website
What
is
your
biggest
success
thus
far?
Check-‐in
on
Giving
Tuesday
projects
19. DonaMon
amount
takeaways
• Encourage
fundraisers
to
ask
for
specific
donaMon
amounts
of
$25,
$50,
and
$100
• Consider
secng
up
projects
that
can
be
funded
for
these
amounts
($50
buys
a
week’s
worth
of
food
for
one
person)
• Don’t
be
afraid
to
ask
for
higher
amounts:
$200
is
the
most
popular
amount
over
$100
20. Bootcamp
Challenge
Polls
1. Are
you
running
a
Giving
Tuesday
campaign?
What
is
it?
2. Have
you
made
any
changes
to
your
online
giving
buFon,
or
donaMon
page,
as
a
result
of
this
bootcamp
series?
21. Most
common
quesIons
from
YOU
-‐What
is
Giving
Tuesday
and
what
is
FirstGiving
doing
for
it?*
-‐How
do
you
opMmize
the
donate
buFon,
page,
and
giving
levels?*
-‐Is
there
a
way
to
donate
through
Facebook?*
-‐How
should
we
effecMvely
drive
donors
to
the
website
to
donate?*
-‐What
is
the
best
way
to
drive
donors
to
make
donaMons?
-‐How
many
Mmes
should
you
ask
for
donaMons?*
23. Step
1:
Develop
your
assets
• Grow
your
email
list
• IdenMfy
one
to
two
social
media
spaces
and
nurture
fans
in
those
spaces
• IdenMfy
your
online
and
offline
superfans
and
plan
to
culMvate
them
• Assess
your
email
communicaMons
–
are
they
effecMve?
24. Step
2:
Build
relaMonships
with
fans
one
by
one
Importance of
identifying key
action takers and
influencers online
http://blog.hubspot.com/blog/tabid/6307/bid/5330/Lead-Nurturing-Lessons-from-the-
eNonprofit-Benchmarks-Study.aspx
27. Your
online
donaMon
plan
• Set
a
goal
for
the
number
of
donaMons,
types
of
donaMons,
total
amount,
number
of
new
vs.
returning
donors
• Crak
the
story
• Develop
the
communicaMons
strategy
(iniMal,
campaign,
post-‐campaign/donaMon)
• Cross-‐promoMon
• Start
talking
about
your
campaign
3
months
ahead
of
Mme
31. Email
+
social
sharing
=
higher
CTRs
Study
from
GetResponse:
“NewsleFers
that
included
social
sharing
buFons…had
an
average
click-‐through-‐rate
(CTR)
115%
higher.”
hFp://blog.getresponse.com/social-‐sharing-‐boosts-‐email-‐ctr-‐up-‐to-‐115.html
34. Email
+
social
takeaways
• Use
social
media
sharing
icons
in
your
email
messages
and
calls
to
acMon
• Enable
donors
to
share
their
donaMons
socially
• Encourage
social
sharing
of
the
online
campaign
36. Donor
thank-‐you
ideas
• Personalized
thank-‐you
notes
(think
hand-‐
wriFen!)
• Segmented
email
thank
you
• Shout-‐outs
in
your
social
spaces
• Create
a
thank-‐you
tab
on
Facebook
• Create
a
thank-‐you
video:
hFp://
www.youtube.com/user/charitywaterthanks
• Pick
up
the
phone
37. Orchids
of
Light:
Team
Camino
hFp://orchidsoflight.org/the-‐
odd-‐couple-‐team-‐camino/
38. Pucng
it
all
together:
Orchids
of
Light
www.orchidsoflight.org
• Raised
$20,000
in
small
donaMons
in
first
9
months,
35%
of
it
online
• Developed
3
specific
campaigns,
each
with
a
story
• Have
about
100
engaged
sponsors
(called
“roots”)
• To
date,
relaMonship-‐based
giving
• A
LOT
of
cross-‐promoMon
on
social
media
45. Week
4:
It’s
all
about
YOU!
Brief
review
of
weeks
1,
2,
&
3
How
many
Mmes
should
you
ask
for
donaMons?
Bootcamp
stories:
-‐
what
you
put
into
acMon
-‐
what
you
sMll
want
to
learn
Report-‐backs
from
your
Giving
Tuesday
campaigns
46. Week
4
Bootcamp
Challenges
–
share
your
story:
1. Have
you
made
any
changes
to
your
online
giving
buFon,
or
donaMon
page,
as
a
result
of
this
bootcamp
series?
Post
to
the
Facebook
Group
what
you’ve
changes
or
opMmized
as
a
result
of
this
bootcamp
series
–
add
photos,
links,
before/aker
photos.
2. What
did
you
do
for
#GivingTuesday?
Share
your
GivingTuesday
project
to
the
FB
group.
Be
sure
to
include
a
link,
what
you
did,
and
share
how
it
went!
47. Connect with us through our
social communities!
Facebook: facebook.com/firstgiving
Twitter: @FirstGiving
Online Fundraising blog:
http://blog.firstgiving.com
Online Fundraising for Nonprofits Facebook Group:
https://www.facebook.com/groups/337397103024397/
48. Thank you!
Interested in learning more about FirstGiving?
Contact: sales@firstgiving.com
Nonprofit customer of FirstGiving with questions?
Contact: nonprofits@firstgiving.com
