The document summarizes an upcoming webinar presented by Kevin Meyer of Over the Edge and Taylor Corrado of FirstGiving. The webinar will cover what Over the Edge is, how to plan an Over the Edge event, incorporating online fundraising through FirstGiving, and success stories. Over the Edge events involve fundraising by rappelling down buildings and have raised millions for charities.

1. Take Your Organization
Over the Edge!
Presented by Kevin Meyer, Over the Edge and Taylor Corrado, FirstGiving!
@FirstGiving
#fgwebinar

2. How this webinar works
• A link to the slides and a recording will be sent
after the webinar
• If you’d like to ask a question during the webinar,
you can type it in the box on the right side of your
screen
• Tweet about this webinar using the hashtag
#fgwebinar
@FirstGiving
#fgwebinar

3. About the Presenters!
Kevin Meyer,! Taylor Corrado,!
Over the Edge! FirstGiving!
@FirstGiving
#fgwebinar

4. What
we
will
cover
today
What
is
Over
the
Edge
How
to
incorporate
• Fast
Facts
online
fundraising
• Past
Over
The
Edge
• Event
Planning
events
on
FirstGiving
• Event
Benefits
• Upcoming
events
• Ge:ng
started
• Safety
• Ge:ng
Started
@FirstGiving
#fgwebinar

5. What
is
Over
the
Edge?
@FirstGiving
#fgwebinar

6. Over
the
Edge:
Fast
Facts
$65,000
58%
Top
fundraiser
Gary
Reid
raised
for
of
all
“Edgers”
have
been
Cancer
League
of
Colorado
new
donors
to
the
hosFng
nonprofit
$91,020
average
gross
revenue
per
event
6
$136,000
months
lead
Fme
to
average
media
value
and
exposure
execute
a
successful
event
@FirstGiving
#fgwebinar

7. Over
the
Edge:
Fast
Facts
Top
Grossing
Events
Cancer
League
of
CO
$260,000
Special
Olympics-­‐Washington
$240,000
Respiratory
Health
of
Metro
Chicago
$185,000
Special
Olympics
Texas
$184,000
@FirstGiving
#fgwebinar

8. Over
the
Edge:
Event
Planning
• Four
Phases
Phase
1:
120
Day
Business
Plan
Phase
2:
Internal
Strategic
Development
Phase
3:
120
Countdown
to
Event
Day
Phase
4:
Post
Event
Debrief
and
Planning
for
next
year
@FirstGiving
#fgwebinar

9. Over
the
Edge:
Event
Planning
Phase
1:
120
Day
Business
Plan
-­‐LeOer
of
Intent
-­‐Deposit
-­‐Two
strategic
planning
sessions
-­‐Sign
contract
-­‐Secure
building
@FirstGiving
#fgwebinar

10. Over
the
Edge:
Event
Planning
Phase
2:
Internal
Strategic
Development
(30
days)
-­‐Develop
sponsorship
packages
-­‐markeFng
material
&
websites
-­‐assembling
Event
CommiOee
-­‐IdenFfy
potenFal
rappelers(fundraisers)
@FirstGiving
#fgwebinar

11. Over
the
Edge:
Event
Planning
Phase
3:
120
Countdown
to
Event
Day
-­‐MeeFng
between
your
organizaFon’s
reps
and
Over
the
Edge
Event
Manager
(120,
90,
60,
30,
14,
&
7
days
prior
to
event
date)
-­‐Online
event
planning
calendar
-­‐Member’s
Area
on
website
to
stay
on
track
@FirstGiving
#fgwebinar

12. Over
the
Edge:
Event
Planning
Phase
4:
Post
Event
Debrief
and
Planning
for
next
year
-­‐Provide
criFcal
feedback
on
event
-­‐CommiOed
to
60
days
post
event
process
-­‐Review
best
pracFces
for
next
year
set
up
@FirstGiving
#fgwebinar

13. Over
the
Edge:
Safety
• OTE
team’s
top
priority
is
parFcipant
and
facility
safety
• Clean
loss
run
history
since
our
first
event
in
2004
• OTE
Event
risk
is
very
low
despite
perceived
high
risk.
• $10
million
occurrence
and
aggregate
insurance
policy
• 100+
successful
events
and
tens
of
thousands
of
• Building
and
key
stakeholders
indemnified
parFcipants
• Comprehensive
site
safety
and
building
inspecFon
• Zero
incidents:
building
or
parFcipant
related
plan
• Every
OTE
site
is
set
up
as
an
industrial
work
site
• Key
stakeholders
named
as
addiFonal
insured
on
• Adherence
to
all
NaFonal
and
State
OSHA
laws
insurance
cerFficate
• Adherence
to
SPRAT
governing
procedures
• ParFcipant
waivers
and
training
• References
and
documented
media
coverage
• Compliance
with
state
workers’
compensaFon
coverage
• Pre-­‐event
site
inspecFons
by
OTE
technicians
@FirstGiving
#fgwebinar

14. Over
the
Edge:
Event
Benefits
Public
RelaUons
Benefits
ParFcipaFng
nonprofits
have
experienced:
-­‐Expansion
into
new
donor
bases
-­‐Doubled
summer
camp
enrollment
-­‐Improved
visibility,
regionally
&
naFonally
-­‐Greater
brand
awareness
-­‐Separate
your
org
from
the
rest
of
the
NPO
pack
@FirstGiving
#fgwebinar

15. Over
the
Edge:
Event
Benefits
@FirstGiving
#fgwebinar

16. Over
The
Edge
-­‐
Steps
To
Success
• Start planning early.
• Incentivize fundraising to encourage high performers.
• Build on sponsorship successes and encourage multi-year
sponsorships with corporations.
• Utilize social networking.
• Recruit externally.
• Corporate engagement - Promote team building experience.
• Older "Edgers” raise more money.
• Utilize star power.
• Find one passionate supporter to raise $10k plus.
• Incentivize increased participation – go beyond minimum.
@FirstGiving
#fgwebinar

17. FirstGiving:
Success
Stories
@FirstGiving
#fgwebinar

18. Success
Story:
Special
Olympics
Georgia
Top
Team
Raised
$5,503
online
All
raised
above
$1,000
minimum
• 2012:
First
year
• 105
fundraisers
• 52
teams
Total
Raised*:
$83,288
*Totals
only
reflect
online
dona1ons
on
FirstGiving
hYp://www.firstgiving.com/soga/over-­‐the-­‐edge-­‐2012
@FirstGiving
#fgwebinar

19. Success
Story:
Special
Olympics
North
Carolina
• 2010:
First
event
• 2011:
Held
two
events
with
293
fundraisers
• 2012:
Running
two
events,
with
56
fundraisers
so
far
Total
Raised
since
2010*
Total
Raised
2010
Total
Raised
2011
$64,558
$158,122
$231,220
*Totals
only
reflect
online
dona1ons
on
FirstGiving
@FirstGiving
#fgwebinar

20. Success
Story:
Special
Olympics
Hawaii
• 2009:
First
event
raised
$105,759
online
Total
Raised
since
2009*
• 125
fundraisers
• 2010:
Raised
$73,947
online
($22,732
offline)
• 79
fundraisers
$268,362
*Totals
only
reflect
online
• 2011:
Raised
$87,097
online
($28,804
offline)
dona1ons
on
FirstGiving
• 117
Fundraisers
@FirstGiving
#fgwebinar

21. Upcoming
Over
The
Edge
Events
September
2012
event;
raised
over
$16,000
so
far
with
27
fundraisers
June
and
October
2012
events;
raised
over
$40,000
so
far
with
89
fundraisers
August
2012
event;
raised
closed
to
$5,000
so
far
with
17
fundraisers
@FirstGiving
#fgwebinar

22. "
Thank you!!
!
!
Questions?!
@FirstGiving
#fgwebinar

23. “How
do
I
get
started?”
Free
applica7on
process
Contact:
Kevin
Meyer
kmeyer@overtheedgeusa.com
P:
859-­‐359-­‐5269
Apply
online:
www.overtheedgeusa.com/apply
@FirstGiving
#fgwebinar