An overview of the different online fundraising options available to nonprofit organizations, including on-site donation options, e-cards, virtual gifts, Facebook applications, peer-to-peer crowdfunding sites such as FirstGiving, social media fundraising and mobile giving. Plus a peek into the future of online giving!
6. Fundraising solutions Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor Peer-to-Peer Fundraising Pages and Event Registrations Donor Analytics and Market Research Online Donations
7. Today’s agenda The giving evolution: who’s in control now? The rise of influence networks The ecology of giving: on-site donations The ecology of giving: off-site donations Donation payment processing: brief overview Social media fundraising: where it’s going The (not-so-distant) future of online giving
8. The old way = conceit of ownership nonprofit organization supporter list Yearly appeal Special appeals Fundraising events
9. The donor revolution is not on its way. It has arrived. “ Donor legacy mindset” = a thing of the past It’s about causes, not the organization Every. Single. Day. Nonprofits must earn donor loyalty
10. Donors are in control seeking out a cause and a nonprofit to match their passion Non-profit Non-profit Donor Donor Donor Donor Donor Donor Donor Donor To young donors, nonprofits themselves are fungible Non-profit
11. … and they now choose how they donate to which organization and when
12. Technology has put donors in the driver’s seat Access to information The rise of influence networks Online donation solutions where donors live - online
14. “ Millennial donors say they would be likely or highly likely to give if asked by: a family member (74.6%) or a friend (62.8 %)” - Millenial Donor Report, 2010
15. Donate Button for websites Pre-2000 Donate using mobile phone/SMS 2005 2009 2011 Donate via social networks Project-based website donations Personal Fundraising through donation portals Generalized online donation portals Cross-platform donation portability Abbreviated History of Online Donations
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17. Culture and comfort of online purchasing is fueling the rise in online donations
25. External to the nonprofit website Peer to peer crowdfunding platforms Widgets of all types (located on other sites) Facebook applications Niche fundraising and donation portals
42. Accelerated growth in on-site giving The (near) future of online giving Accelerated growth in peer to peer giving Explosion of APIs powering other sites Growth of mobile giving options (including donation portals) Project-based donations, not only to nonprofits Personalized, geo-local online giving experiences
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44. Connect with us in our social spaces Facebook : facebook.com/firstgiving Twitter : twitter.com/firstgiving FirstGiving Insights blog: http://insights.firstgiving.com Online Fundraising blog: http://blog.firstgiving.com FirstGiving for Runners blog: http://runners.firstgiving.com
45. Thank you! Interested in working with FirstGiving? Lee Johnson Email: [email_address] Telephone: (415) 243-0757
Home-grown systems = processed by a system they et up with merchant account, an authorized gateway, a shopping cart, OR a payment processing platform such as Google checkout, Amazon payments, or Paypal. Includes website donation form. Donation button – processed through a third party such as Paypal, NFG, FG
Home-grown systems = processed by a system they et up with merchant account, an authorized gateway, a shopping cart, OR a payment processing platform such as Google checkout, Amazon payments, or Paypal. Includes website donation form. Donation button – processed through a third party such as Paypal, NFG, FG
FB credits is a Facebook-only currency it sells to consumers to let them buy virtual goods in games like Zynga’s FarmVille and Crowdstar’s Happy Island. Facebook splits revenue from Facebook Credits with app developers, meaning it has to disburse funds as well as collecting them. FB Payments is registered in multiple states Facebook could start its own ad network in competition with Google’s AdSense,
Personalized, geo-local online giving experiences: the more relevant the ask, the more it matches personalized needs, the better the ask.