Fishbowl Mobile Library Tablet Application - May 2013

Fishbowl Mobile Library Tablet
Application
Presented by Fishbowl Solutions
5.2.2013

www.fishbowlsolutions.com
Fishbowl Speakers
Jason Lamon
Marketing Team Lead
Kim Negaard
Mobile ECM Product Manager

Agenda
+ Who is Fishbowl Solutions
+ Fishbowl’s Mobile ECM History and Offerings
+ Mobile ECM Success at Banner Engineering
+ Mobility Trends & Business Drivers
+ Fishbowl Mobile Library Tablet Application
+ Demo & QA

About Fishbowl Solutions
+ 100+ deployments in last 2 years
+ Focused on portals & content management since 1999
+ Solutions offerings & value-add components for
Oracle WebCenter
+ Oracle Specialized Gold Partner for WebCenter
Content & WebCenter Portal

Fishbowl Innovation & Expertise
WebCenter Mobile WebCenter Intranets & Portals
Google Search Integration Upgrades & Migrations

Retrospective: Mobile ECM at Fishbowl
2010
Fishbowl wins the business from large medical device
manufacturer to create mobile sales enablement application
for Apple iPads
2011
Medical device manufacturer deploys Fishbowl’s mobile tablet
application for WebCenter to 6,500 sales reps globally
Fishbowl wins Forrester Groundswell award Medical device
manufacturer wins Oracle Fusion Innovation award
2012
Fishbowl releases Collaborate mobile application
Banner Engineering deploys Fishbowl’s mobile tablet application
for WebCenter to 3,000+ sales reps and distributors
Fishbowl releases ECM iPad app on the Apple App Store
2013
Fishbowl releases Android application for WebCenter on Google
Play Fishbowl releases FishbowlToGo phone app for Oracle
WebCenter on iTunes and Google Play

Mobile Options from Fishbowl
• Virtual Binder for Content Consumption
• Guided Navigation + Search
• Custom User-Created Content Folders
• Online / Offline File Sync
• External Content Sharing
• Custom applications
• Tailored Use Case
• Oracle WebCenter integrations
• Leverages Fishbowl API
• Enabling Mobile Access to Web Sites
• Single Template, Multiple Experiences
• Mobile WebCenter Content Access
• Search & Favorites
• Workflow Review
• Content Check-In
Custom Mobile ApplicationsFishbowlToGo Phone App (iOS & Android)
Mobile Library Tablet App (iOS & Android) Responsive Design for WebCenter

Mobile ECM Success at
Banner Engineering
Fishbowl Solutions WebCenter Mobility

Company Background
Banner Engineering Corp.
■ Designs, manufactures and distributes
photo eyes, sensors and associated
products for industrial and process
automation–worldwide
■ Market leader in the US
■ Hundreds of new and complex technical
products released every year
■ Over 30,000 products
Banner Values
Customers First
Integrity Always
Quality in Everything
New Solutions –
Every Day

30,000+
Products
30,000+
Products
Sales
Collateral
Sales
Collateral
Thousands
of Sales
People
Thousands
of Sales
People
Information
Distribution
&
Customer
Service
Challenge
Information
Distribution
&
Customer
Service
Challenge
The Challenge

Previous “Day in the Life”
During Business Day
■ Trunk Loads of Paper
─ Catalogs, brochures,
product datasheets
─ Trying to forecast the
right material for the
day’s appointments
■ Copies of sales collateral
─ No automated way to
update content
■ Missing Content
– Make note of requested
information to send later
– Time sensitive
Evening Work
■ Review day’s To-Do list
■ Deliver missing content
– Find content on
Banner’s web site
– Download
– Attach to email
– Many hours after
initial appointment
■ Upon content delivery, the
sales person is no longer
with the customer to provide
the “value statement”

Banner’s Solution
iPad B2B
MAY 2012
Android B2B
JUL 2012
iPad B2C
JAN 2013

Current “Day in the Life”
During Business Day
■ Much less paper
− Some catalog &
brochures for “leave
behinds”
■ More interactive
■ More timely information
■ Better use of scarce
customer meeting time
■ More sales calls
Evening Work
■ Less time sensitive items on
ToDo list
■ More personal time

iPad/Android App Project
Defining the Benefits
■ True differentiator
– Unmatched by competitors
■ Anywhere access to sales collateral
– Rapid access during the sales call at the
customer location
– Immediate ability to send documents ad hoc
– High quality presentation
■ Efficiency tool and time saver
– Ease of use
– Ability to organize content

Business’ Perspective
Better management, organization &
presentation of materials

The Rise of the Tablet in the Enterprise
+ Convenience
+ Increased
Productivity
+ BYOD
+ Applications
+ MDM
Source: SocialCast

Use Case: Sales Enablement
+ Business Problem
– Limited time to prepare for meetings
– Time to market lag for new collateral
– Inefficient meetings
+ Relevant Features
– App:
• Store content for use in offline mode
• Sync content
• Custom folders for easy navigation
• Email cart
• Download and usage analytics
– Tablet:
• 3D, high-resolution platform
• Instant On
• Long Battery Life
+ Benefits
– Increase sales process efficiency
– Ensure content accuracy and availability
– Reduced paper handling costs

Use Case: Field Service
+ Benefits
– Decrease time spent servicing
or maintaining machines and
systems
– Enable access to visually rich
images and drawings
– Ensure content accuracy and
availability
+ Relevant Features
– App:
• Store content for use in offline mode
• Synch content
• Custom folders for easy navigation
• Touch gestures – zoom in/out, rotate
– Tablet:
• Highly portable – 2 pounds
• 3D, high-resolution platform
• Instant On
• Long Battery Life
From This:To This:

Poll Question

Mobile Library Tablet App
Fishbowl Solutions

Launching in About a Month
Navigation
Definition
LaunchSkinning &
UI Integration
Email Cart
Configuration
Define
navigation
hierarchy
structure
Taxonomy for
content
availability,
sort order, and
filters
File download
component
installation
and
configuration
Skin with
corporate
color scheme
& logo
DAYS 1-4
User Testing
DAYS 12-14DAYS 4-10
Metadata
Tuning
Testing
DAYS 10-12 DAYS 20-25
Launch App
Analytics
Integration
DAYS 14-17
Integration
with Google
Analytics
Digital
Signing
DAYS 17-20
Apple
Enterprise
Deployment
Signing
DAYS 25-30

Starting from Scratch
Develop custom
iOS application
to communicate
with WebCenter
Content and
view, download,
sync, store, and
email content
from within the
iPad.
DAYS 1 - 75
Application
Development
DAY
100
Navigation
Definition
LaunchEmail Cart
Configuratio
n
Define
metadata
navigation
hierarchy
structure
File download
component
installation
and
configuration
User Testing
Testing
Launch App
Analytics
Integration
Integration
with Google
Analytics
Digital
Signing
Apple
Enterprise
Deployment
Signing

What is it?
+ Native iPad or Android Tablet App
+ Mobile Content Library
– Virtual Binder / Folder
+ Online and Offline Access
+ Sync

Finding & Organizing Content: Navigation
+ Hierarchical
Navigation
+ Virtual Content
Folders / Sections
+ Defined by Metadata
+ User control to turn
sections ON or OFF

Finding & Organizing Content: Search & Filter
+ Search: Metadata & Full-text Search
+ Filter: Available from Search or Navigation views

Finding & Organizing Content: Folders
+ User-created organization structure
+ Simple Favorites or Complex Structure
+ Offline Access

Sharing Content
+ Email via Secure Download Site

Maintain WebCenter Security
+ Secured Content
– Sign in with WebCenter
credentials
– Users only see items they
have access to
+ Metadata-Based Security
– Normal – Save local & Email
– Restricted email delivery
– Restricted viewing with 3rd
party application
– On-Line Viewing only

User Experience
+ Skinning
+ Landing pages
– Corporate Logo
– Getting Started Guide
– Featured Company Info

Analytics
+ Integration with
Google Analytics
+ Built in Event Tracking
+ See who’s using the app
+ See what content is…
– Viewed most
– Shared most
– Not viewed

Analytics Examples

Distribution
+ iPad
– Enterprise
• App does not need Apple Approval
• Can be internally distributed to employees
– Standard
• Requires Apple Approval
• Distributed on iTunes
+ Android
– Ad Hoc
• Can be distributed internally or externally
– Via Google Play
• Google Play Developer Account
• Posted on Google Play Store

Mobile App Architecture
iOS Device Oracle Content Server
Local
DB
Local
Storage
MetadataContent
Repository
Android Device
Local
DB
Local
Storage
Fishbowl Solutions’
Mobility API Library
for iOS
Objective-C library
Native iOS
Application*
Objective-C Code
(Xcode Project)
Fishbowl Solutions
Mobility API - Shared
WebCenter Component
Content Server Component
<HTTP(S)>
JSON Data
Fishbowl Solutions’
Mobility API Library
for Android
Java library
Native Android
Application*
Java Code
(Eclipse Project)
<HTTP(S)>
JSON Data

Mobile Benefits & ROI
+ Quick time to market
+ Improved sales rep productivity
and efficiency
– 20% close rate increase for one
customer
+ Decrease service times while
increasing customer satisfaction
+ Reduction in print and
distribution costs
– Create once, publish everywhere
+ App stores enable widespread
adoption
“I am amazed how quickly I
can find a PDF and prepare
for my next meeting. The
amount of time I have
between cases varies, so
not needing to load my
laptop and waste time
booting and searching for
materials makes the iPad
and mobile ECM a big
productivity gain for me.”
Cardiovascular Sales
Rep in California

Demo

What’s Next
+ Meet with a Fishbowl WebCenter Mobile Expert
+ Schedule a Demo
• 952.465.3400
• info@fishbowlsolutions.com
• Try it! iTunes & Google Play – “Fishbowl Solutions”

Questions?

Fishbowl News! FishbowlToGo Now Available
• Access Your WebCenter
Content items from your
iPhone or Android
• Free Download
• Search “FishbowlToGo”

twitter: @FishbowlE20
facebook: facebook.com/fishbowlsolutions
linkedIn: join our groups webcenter content & webcenter portal
web: fishbowlsolutions.com email: info@fishbowlsolutions.com
phone: +1.952.465.3400 blog: cfour.fishbowlsolutions.com
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Fishbowl Mobile Library Tablet Application - May 2013

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