4. • 1 Billion unique people used YouTube each
month.
• 100 hours of video are uploaded each minute on
YouTube.
• 2nd most used search engine (after Google)
5. “Orabrush’s use of YouTube may be more
impressive than say Pepsi or Old Spice…”
249 million views
151 million views
42 million views
1/5 the views at 1/100 the budget!
As of Jan 2014
10. Orapup Daily Revenue & Ad Spend
$16,000
Revenue
Ad Spend
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Indiegogo Era
11. Demographic Breakout B
Orapup Daily Revenue & Ad Spend
$16,000
Revenue
Thanksgiving
Broaden Targeting
Ad Spend
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Launch With Fans
Video Variations
Devin’s Video
Trippy Video
Thumbnail Testing
Indiegogo Era
Site Variations B
Demographic Breakout A
Site Variations A
New Website
Amazon
Checkout
12. • 55 conversion video variations.
• 245 landing page variations.
• 46 different price points.
