In today's presentation we are going to continue the series on online marketing with a look on how to advertise your business in google search.

1. how to advertise on google search
by FitSmallBusiness.com

2. Step 1: Signup for a Google Adwords Account

3. Signing up is free,
you pay when you
start running ads.
(Godaddy gives you
“Free advertising credits”)

4. Step 2: Decide what you want to advertise

5. What is your ad’s goal?
For example, a likely goal of a dentist who was advertising
their site via Adwords would be new patients. Perhaps,
even more targeted, a specific type of patient.

6. Success!!
New patient
appointments!!

7. Step 3: Do Your Keyword Research

8. Keywords are what people type into
Google when looking for your business.

9. Keep In Mind
1. How would your customers search? No industry jargon.
2. Start your list broad, and then narrow down later.
3. Use the “Keyword Tool” on your Adwords account, it
helps you find the most convenient word to use.
(Learn more here)

10. Step 4: Setting Up Your Campaign

11. •Campaign Name:Start with 1 campaign for 1 product or
service and then name it with something that represents it.
•Campaign Type: For beginners change the campaign to
run on “search network ony” because it is more targeted.

12. • Locations: For local business, use the location settings
option. This will show your ad within a specified distance of
your business.

13. •Budget:
In order to set up your default
bid and your maximun daily
budget, find out how much
you can afford per day.
(Learn more here)

14. For the dentist example, he
can afford $50 per day and
needs 20 clicks to get a new
patient. So by dividing $50 by
20 he will start paying $2.50
a click.

15. •Ad Extensions:
-It show your address, phone number and links to your site.
-It can also show your Google Plus star rating.
-It makes you bigger on Google’s search result and allows
customers to click to call your from their mobile phones.
-No Extra Cost!!

16. Step 5: Write Your Ads

17. Some tips:
-The headline should grab
user’s attention.
-Description line 1 should
spark user’s interest.
(Learn more here and here)

18. -Description line 2 should
develop a desire to get
your product or service.
-The display URL shourld
consolidate a user’s
decision to take action.
(Learn more here and here)

19. Step 6: Turn Your Campaing Live, Evaluate
and Optimize

20. Let it run!
Let your campaign run for around a week with no changes
so you can find out which ads and keywords are working for
your business and then make some changes.
(Learn more here)

21. And Finally...

22. To learn how to be a more successful
entrepreneur visit us at....

23. www.FitsmallBusiness.com
(Thanks for watching)

24. www.FitsmallBusiness.com
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25. www.FitsmallBusiness.com
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