Want to know what the best social network is for your business but not sure where to start? Here is a step by step overview of how to choose the right social network for your business.

1. The Best
How To
Choose
Social Network
For Your Business

2. Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
Who Uses
It?
66% of
internet
users. Men
and women,
all incomes,
and ages.
20% of
internet
users.
Primarily
white collar
professionals.
16% of
internet
users.
Young and
educated
audience.
12% of the
internet
users,
Primarily
younger
women.
12% of the
internet
users.
Primarily
younger than
30.

3. Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
What do
they
primarily
use it for?
Keeping in
touch with
friends and
family.
Sharing
interesting
and
entertaining
content.
For business
networking
and as an
online
resume and
rolodex.
Sharing/
reading links
to news
articles and
other content;
opinions,
reactions to
live events,
personal
messages
Keeping
track of
images they
have found
that are
related to a
specific
topic or
project.
Sharing their
original
photos and
videos with
friends and
followers.

4. Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
What types
of
businesses
succeed
there?
Local
businesses
and large
business-to-
consumer
businesses.
Businesses
that sell to
other
businesses
and business
professionals.
Big brands,
businesses
with a
young, tech
savvy
customer
base.
Businesses
that sell to a
younger
female
audience
and whose
products are
represented
well, visually.
Businesses
targeting
young
consumers.

5. Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
How do
businesses
use it?
Small
businesses
connect with
clients in their
local
community.
Big businesses
build their
brand amoung
individual
consumers and
seem more
“human”.
Business
networking,
getting warm
intro’s to cold
leads,
participating in
industry
specific groups
to showcase
expertise,
figuring out
who you need
to speak to at a
specific
business.
To interact
directly with
their client
base by
providing
useful/
interesting
content,
answer
questions, and
responding to
compliments
and
complaints.
To create
boards with
images of
their
products as
well as
images that
fit within the
theme of
their
business.
To
communicate
with their
existing and
potential
customers in
a visual way.

6. Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
Example of
a
successful
business
Toll Booth
Saddle Shop
Check your
network for
those
sharing
updates and
participating
in groups.
@hamptonco
ffee
popcosmo ibiscycles

7. Social
Networks In
Detail

9. Uses Facebook?
Here is a breakdown from a
recent Pew study, which gives
more detail on just how broad
Facebook’s reach is:
Who

10. Use Facebook For
People use Facebook to keep up-to-
date on the happenings with their
friends and family.
What People

11. Businesses
Use Facebook
By setting up a Facebook page, small businesses can have a
presence on Facebook where they can share photos, status
updates, and messages.
How

12. Businesses
Use Facebook
By setting up a Facebook page, small businesses can have a
presence on Facebook where they can share photos, status
updates, and messages.
How
Click Here
Learn How To Setup A Facebook Page

13. “Facebook Fan”.
When people“like”
your page, they become your

14. “Facebook Fan”.
When people“like”
your page, they become your
Click Here
Learn How To Get Likes

15. While you can market on Facebook, you
need to develop a casual relationship
with your fans first.
To do this, most Facebook experts
recommend following the
80/20 rule.

16. 80/20 rule.
Then you can start sprinkling in sales
messages as well for the other 20%.
Spend 80% of your time on Facebook
Posting entertaining, useful, or otherwise interesting content.
Once your fans begin to interact
with your content,

17. Types of
Businesses
Facebook Works For
Since Facebook is a casual network,
businesses that want to build a relationship
with consumers in their local market and
those that cater directly to consumers.

19. Uses Twitter?
In comparison to Facebook,
Twitter has a much smaller
user base that is generally
younger and more educated.
Who

20. Use Twitter For
People use Twitter as a
way to share pictures and
140 character messages
with their friends and
followers.
I personally follow
hundreds of people on
Twitter and it’s a great way
to keep up with the small
business space.
What People

21. You can keep up with a wide variety of topics on Twitter. If
you are in a business that needs to
be “in” with tech savvy users or
journalists. Twitter is also a
great way to interact with
those people.
Businesses Use Twitter
How

22. Twitter works best for big brands and companies that
focus on tech savvy users. If you are a local brick
and mortar business, then Twitter is likely not
the social network
that is going to get
you the most bang
for your buck.
Twitter Works For
Types of
Businesses

24. Uses LinkedIn?
Unlike Facebook and Twitter,
which aim to serve the general
population, LinkedIn is aimed
exclusively at professionals. As
a result, LinkedIn’s user base
consists mainly of people in
their 20’s and above, with
average annual incomes
higher than $30,000.
Who

25. Use LinkedIn For
LinkedIn is one part online
resume builder, one part
global networking event, one
part online forum, and one
part online Rolodex.
What People

26. LinkedIn is awesome for connecting with
business professionals directly.
Businesses Use LinkedIn
Once you have connected with
someone on LinkedIn, messages
that you send them show up in
their email.
How

27. LinkedIn is awesome for connecting with
business professionals directly.
Businesses Use LinkedIn
Once you have connected with
someone on LinkedIn, messages
that you send them show up in
their email.
How
Click Here
Learn How To Get Clients From LinkedIn

28. LinkedIn also allows you to see who
the people that you are connected
to are connected to.
This makes it a great way to see who you and your
target customer know in common and to get warm
introductions to cold leads.

29. There are many industry specific groups on LinkedIn
People go there to ask and answer questions and share industry
information. This can be a great place to showcase your expertise and
find customers who are directly interested in your product or service.

30. Because most white collar professionals are on
LinkedIn, it is also awesome for recruiting
and hiring.

31. LinkedIn Works For
LinkedIn should be the first network businesses that
sell to other businesses and business professionals
focus on.
Types of
Businesses

32. LinkedIn Works For
LinkedIn should be the first network businesses that
sell to other businesses and business professionals
focus on.
Types of
Businesses Click Here
Get 25 LinkedIn Marketing Tips

34. Uses Pinterest?
Unlike other social networks,
which have a fairly even
balance between male and
female users, Pinterest is
predominantly used by women.
Even amongst women, young
women are the most likely to
use the service regularly.
Who

35. Use Pinterest For
Pinterest is a very visual social
network that is based around sharing
high-quality pictures. Most users
“pin” and “repin” pictures that
others create, rather than storing
and sharing their own content. Users
often create “boards”, which are
groups of images around a specific
theme.
What People

36. Businesses Use Pinterest
Businesses use Pinterest to share
pictures of their products and
services directly, and to curate photos
that are related to their business.
How

37. As an example,
If you made wedding
dresses, you might
have a board that has
your wedding
dresses.

38. Pinterest Works For
Pinterest works best for products
and services geared towards
young women. Pinterest is also
best suited to businesses that can
take advantage of the visual
impact of Pinterest, by
highlighting their products or
services in photos.
Types of
Businesses

40. Uses Instagram
Instagram is a photo sharing
social network that is
extremely popular with young
people. As the Pew study
found, people under 29 are
more than 4 times more likely
to use Instagram than those
30 and above.
Who

41. Use Instagram For
People primarily use Instagram on
their phones, to share original
photos and videos with their friends
and followers. You can share these
photos directly through the
Instagram app or post them on
Facebook, Twitter, or a number of
other social networks.
What People

42. Businesses Use Instagram
Businesses use Instagram to
communicate with their followers in a
visual way, much like Pinterest. Unlike
Pinterest, however, Instagram users
are generally not organizing images
around a specific theme.
How

43. In addition to posting pictures of their products
and services, businesses will use Instagram to
They do this by posting pictures of employees,
events, and office space.
show their
company culture.

44. It can be a great add-on network. Instead of posting pictures
directly to Facebook or Twitter, post them to Instagram and have
them feed into your Twitter and/or Facebook accounts.
Because Instagram automatically integrates with
Twitter and Facebook,

45. The Bottom Line

46. If you sell to
individual clients
start with
Facebook.

47. If you sell to
individual clients
start with
Facebook.
Click Here
Get Our Free Facebook Guide

48. If you sell to
businesses
start with
LinkedIn.

49. If you sell to
businesses
start with
LinkedIn.
Click Here
Get Our Free LinkedIn Guide

50. If your client base is made
up of a lot of young people,
then also
consider
adding
Instagram.

51. If your products or
services are primarily for
women then
consider
adding
Pinterest.

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