Who is the best company to go with when you need legal documents for your small business. A comparison of LegalZoom vs. RocketLawyer vs. BizFilings.

1. Legal Documents & Forms:
LegalZoom vs Rocket Lawyer VS BizFilings
by FitSmallBusiness.com

2. LegalZoom Rocker Lawyer &
BizFilings cannot provide
personalized advice on what legal
path you should take. They also
cannot provide advice on how to
customize legal documents to the
particular needs of your business.
They do however provide 3
important services:

3. 1) They provide templates of legal
documents which satisfy the needs
of a large number of individuals
and businesses. In 2011, 490,000
legal documents were ordered
through LegalZoom.

4. 2) In some cases, they can file those
forms with the appropriate
government entity to be processed.
3) LegalZoom and Rocket Lawyer can
connect you with lawyers to answer
your legal questions. In the case of
Rocket Lawyer, limited consultation
with lawyers is part of the basic
package.

5. LegalZoom
Rocket Lawyer
BizFilings
Basic Service Cost
Subscription
$7.99 Month Or
La Carte
Subscription
$40 / month
A La Carte
Basic LLC (not including
state fees)
$99 (not
included in
subscription)
$150 (not
included in
subscription)
Non-Disclosure Agreement
Subscription
or $15
Subscription
or $15
Included
Free
Included
Not Available
Included
Free (but only
unsecured
version)
Employment Contract
Promissory note
Subscription
or $15
$97

6. LegalZoom
Rocket Lawyer
BizFilings
Legal Advice
Service
Additional fee of
$30 per month maximum 30
minute phone
call per legal
matter
Yes, free initial
consultation
and document
review
No
Reviews By
Consumer Reports
“The Rocket
Lawyer and
LegalZoom
documents didn’t
always appear
tailored to our
jurisdiction”
“Rocket Lawyer’s
promissory note
and interview are
“the best of a
fair-to-average
bunch,” he says.”
Not Reviewed
By Consumer
Reports

7. Best Small Business Legal Service:

8. Why Legal Zoom?
1. Cost Advantage
2. More Comprehensive
than BizFilings
3. Rocket Lawyer Free Trial
Complaints (explained later)

9. Many of the negative reviews of these
services compare using a lawyer to
perform the service (with a cost of
thousands of dollars) to using an
online legal document preparation
service for a fraction of the cost.
Given how much lawyers cost, many
people don’t have the luxury of using a
lawyer.
REVIEWS

10. Finding reviews of the quality of their
documents, proved to be difficult. The
one article written by Consumer
Reports, compared the services of
LegalZoom, Rocket Lawyer and NOLO.
It did not have glowing things to say
about any of the services, but
included slightly more complimentary
statements about Rocket Lawyer.
REVIEWS

11. Rocket Lawyer had many negative
reviews focused on its advertising and
billing practices, but not on the
quality of their documents.
Specifically, those that signed up for
Rocket Lawyer’s “free 1-week trial”
were surprised when they got billed
after a week or had a difficult time
canceling.

12. Legal advice or
marketing in disguise?

13. Rocket Lawyer as part of its
fundamental offering provides an “On
Call Lawyer” which provides an initial
phone consultation with a lawyer and
a review of your legal documents for
free. LegalZoom provides a similar
service for about $30 per month.

14. There seems to be a natural
conflict of interest built into these
phone consultations. Are they
true legal help or a way for
lawyer’s to sell their services to
new clients? Probably, both.

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