This document contains summaries of 22 questions and answers from SEO experts. Some key points covered include: NAP stands for Name, Address, Phone number; 30% of Google searches have local intent; paid AdWords campaigns do not directly increase organic rankings; buying links is strongly discouraged as it can lead to penalties; and Google uses over 200 factors to determine rankings. The document provides concise explanations of important SEO concepts.

1. SEO
Quiz
Questions &
Answers From
Top SEO
Experts

2. 1) What Does NAP mean?
A. Not A Problem
B. Business Name, Address and Phone Number
C. Business Number, Availability and Products
N
A
P

3. Answer: B. Business Name, Address and Phone Number.
Question and answer from Andrew Shotland of
Local SEO Guide
N
A
P

4. Approximately what percentage of all Google searches
contain "Local Intent" -- i.e. where the searcher is looking
for a local business, local news, local events, etc.?
A. 10% B. 30% C. 60%
2)

5. Answer: B. 30%
See the full explaination From David Mihm of Moz
and David Mihm

6. Which of the following is not a primary
data aggregator in the U.S.?
A. Acxiom
B. Superpages
C. Factual
!
D. InfoGroup
E. Localeze
!
!
3)

7. Answer: B. Superpages.
While Superpages is an important site to be listed on, it is not
considered one the primary data aggregators. See David Mihm's Local
Search Ecosystem From Darren Shaw of whitespark.

8. Which sites / search engines use Yelp
as their main source of reviews?
A. Apple Maps and Facebook.
B. Bing Places, Facebook, and TripAdvisor.
C. Apple Maps, Bing Places, and Yahoo Local.
4)

9. Answer: C.
Yelp syndicates reviews to all of the sites / search engines
except for Facebook. From Phil Rozek of Local Visibility System
Apple Maps, Bing Places,
and Yahoo Local.

10. Does running a Google AdWords campaign
increase your organic search rankings?
A. Yes, if you spend a minimum of $10,000 a month.
B. Yes, if you spend a minimum of $100 a month.
C. No. According to Matt Cutts, having an AdWords campaign does not
increase your organic search rankings.
5)

11. Answer: C. No
This has been a highly debated issue for years. Recently, Cutts
debunked the theory that AdWords campaigns have a positive effect
on organic search rankings in this Google Webmaster Video. From Jay
Soriano of Soriano Media

12. When building citations, it's important to be 100%
consistent with how you format your address?6)
A. True B. False

13. Answer: B. False
From Darren Shaw of whitespark. Many sites force your address into
their own address formatting, so it's common to see variations like
suite vs ste, drive vs dr, etc. Google normalizes the addresses it finds
on the web into a standard format.

14. Can you offer customers something to
write a Google review?7)
A. Yes B. No

15. Answer: B. False
Google has outlined in their guidelines. Google does not want to
display biased/solicited reviews as they don't believe it's providing a
fair and accurate review of the business. Policing this can be difficult
though. From Matthew Zajechowski of Digital Third Coast

16. On which of the following sites can information
from your Yelp business profile appear?8)
A. Yelp, Bing, Yahoo Local, and Apple Maps
B. Yelp and Apple Maps
C. What are you talking about? Why would anything from Yelp show up
anywhere else?

17. Answer: A.
From David Mihm of Moz and David Mihm
Yelp, Bing, Yahoo Local,
and Apple Maps.

18. A _____ is used when you create a new website
and wish to transfer all link juice that was created in
link building and SEO practices to your new domain.9)
A. 302 redirect. B. 404 redirect C. 301 redirect

19. Answer: C. 301 redirect
From Johnathan Grzybowski Of Dino Enterprise

20. How many businesses have NOT
claimed their Google+ Local page?10)
A. 50% B. 80% C. 20%

21. Answer: C. 80%
Just over 80% of business owners have not claimed their Google+
Local page. Have you? It is essential that you take control of the
online presence for your business. From Brian Shumway.

22. Which of the following are link schemes,
which could lead to a Google penalty?11)
A. Press releases with a dofollow link and optimized anchor text.
B. Guest posting campaigns with a dofollowlink and optimized anchor text.
C. Paying for a link with the intention of passing Page Rank.
D. All of the above

23. Answer: D. All of the above
Google's Webmaster Guidelines are constantly being updated, with
press releases and large scale guest posting recently added in the last
year. See Google's Link Schemes for more information From Jay
Soriano of Soriano Media.

24. How many factors does Google use to
rank web pages?12)
A. Less than 50
B. 50-200
C. Over 200

25. Answer: C. Over 200
While no one knows exactly what criteria Google uses to rank websites,
there are over 200 factors that influence search rankings. Some of
the most famous ones include a site’s backlink profile, domain age and
page load. From Antonio Catanese of Translate Media.

26. Answer: C. Over 200
“Relevance is the primary component and we have over
200 signals in our scoring.” - say Matt Cutts from Cozy
Digital.

27. According to Google Places Quality Guidelines,
you can use a P.O. Box for a business location?13)
A. True B. False

28. Answer: B. False
Do not create a listing or place your pin marker at a location where the
business does not physically exist. P.O. Boxes are not considered
accurate physical locations. Your business location should be staffed
during its stated hours. More Info. From David Waterman of The
Search Agency.

29. Where do alt tags go?14)
A. In the header. B. With images. C. With hyperlinks

30. Answer: B. With images
From Robert J. Podfigurny Of Lerentec. Alt tags are for images which
search engines can't see. They are text tags in the code for the image
to identify what the image is. Alt tags should be related to the image
and helpful to not only search engines but also for people using screen
readers.

31. What percentage of clicks does the first
Google organic search result receive?15)
A. 7% B. 26% C. 53%

32. Answer: C. 26%
Its more important than ever to rank highly in the search engines.
Showing up on the 1st page at the bottom isn't going to get you many
clicks. Businesses need to aim on being in the top 3 results to expect
to receive a decent volume of traffic for those search terms. More Info.
From Grayson P. Carter Of LeadCadence.

33. What keyword density percentage should
you be aiming for on your pages?16)
A. 2% B. 5% C. It doesn’t matter

34. Answer: C. It doesn’t matter
Correct! David Carey Of Elina. Keyword density is the number of times
your target keyword phrase is mentioned on a page. It used to have
some bearing, but now it doesn't matter. Content should flow naturally
and in doing so you'll no doubt mention your keyword anyway.

35. What keyword density percentage should
you be aiming for on your pages?17)
A. 7 B. 3 C. 1
<H1>

36. Answer: C. 1
Kevin Amerson of Whopath. Web pages are meant to be hierarchical,
providing one H1 tag will clearly set the importance of the keywords in
that tag with search engines. Other important tags then should
naturally be less important than the H1.
<H1>

37. $$$
I hear links are good for SEO. How much
should I pay for a link to my site?18)
A. Ugh, don’t buy links… unless you want no one to ever find your site,
ever. I’m not buying what you’re selling!
B. Over $15. If it cost more, it’s probably a good link, and you want those
to beat your competition.
C. No more than $1.00, you don’t want to spend too much for something
that has little value overall.

38. Answer: A. DON’T BUY LINKS!
This can’t be stressed more than saying don’t buy links. Paid links
have fallen out of favor for awhile with search engines and actually do
much more harm then good. Link are important but buying links can
cause your site to acquire a penalty and possibly a ban. From Lance
Bachman of 1SEO.
$$$

39. What's the best way to represent your
address on your site?19)
A. Using a heading 3 tag to indicate importance.
B. As schema.org structured data.
C. As a link that opens a map.

40. Answer: B. As schema.org structured data.
As schema.org structured data - this is so that search engines will
parse your location and provide that as structured data in search
results. The search engine will make it clickable to a map for you and it
will work on desktop and mobile search results. Kevin Amerson of
Whopath.

41. How is Google+ different from Google
Places?20)
A. Google Places is being merged into Google+ to form one product with
more flexibility.
B. Google+ is a social network, Google Places is for maps listings.
C. Google Places helps you build 3rd party business listings; Google+
does not.

42. Answer: A. As schema.org structured data.
Google Places is being merged into Google+ to form one product with
more flexibility. Claiming a business location now creates a Google+
page for it. In the event a G+ page already exists, Google will attempt
to detect and merge them. From Collin Jarman of COCG.

43. What is a “descriptor,” in the context
of your Google Places page?21)
A. A word or short phrase you can add to your Google Places business
name to describe your business a little better.
B. Another name for the short description you’re allowed to write on your
Google page.
C. The keywords that Google sometimes extracts from your customer
reviews and displays under the “Review Summary” section of your Google
Places page.

44. Answer: B.
From Phil Rozek of Local Visibility System. In February 2014, Google
reversed its long-standing policy that you couldn’t include any
“keywords” in the “business name” field of your Google Places listing,
unless they’re legally part of your business name. More Info.

45. How does Google view "popularity" versus
"authority" when it comes to SEO?22)
A. Popularity is based on attracting links, while authority is based on the
amount of content produced..
B. Popularity is based on social signals, while authority is based on
PageRank.
C. Popularity is based on where people frequently go online, while
authority is based more on being linked to or cited as an expert.

46. Answer: C. Based on where people frequently go online
In a recent webmaster video on YouTube, Matt Cutts explained that
there’s often a myth that PageRank refers directly to popularity, but he
said that this is not necessarily the case. As an example he explains
that porn sites are extremely popular, but they don’t really attract links
because of the content.

47. Answer: C. Based on where people frequently go online
According to Cutts, popularity is about where people are going online,
whereas authority is about reputation and the perception of expertise.
Google’s goal is to balance popularity, authority – and relevance – in a
way that provides the best results for users. From Dustin Christensen
of Jackson White Law.

48. What is the Penguin Update?22)
A. Penguin refers to a Google algorithm update
that primarily penalizes sites that have too many
keywords in the title tag.
B. Penguin refers to a Google algorithm update
that primarily penalizes sites that have too many
low quality links, such as from blog comments,
forums and/or directories.
C. Penguin refers to a Google algorithm update
that primarily penalizes sites that have content
on their sites that looks spammy.

49. Answer: B.
Penguin refers to a Google algorithm update that primarily
penalizes sites that have too many low quality links, such as from
blog comments, forums and/or directories. From Pierre Zarokian
of Submit Express

50. Click here to tweet
this presentation.
Join The Community:
www.FitSmallBusiness.com
See the full article here