The document discusses Microsoft's efforts to combat software piracy through education, engineering, and enforcement. It provides an overview of legalization solutions for Windows and Office, including the Get Genuine Windows Agreement (GGWA) program which has two options - GGWA for Small and Medium Organizations (GGWA-SMO) and GGWA for Large Organizations (GGWA-LO). GGWA-SMO allows small to medium businesses to legalize unlicensed Windows software through resellers and includes the Get Genuine Solution (GGS) offering.

1. Filled with air. Possibly filled with air.
Which would you choose?
It seems obvious, right?. Surprisingly, many of
your customers could be settling for “possibly” when it comes
to their software licensing. ? With something so important, you
need to know what you
Anti-Piracy Telesales Training

2. Content
Part 1: Piracy and Microsoft Genuine Software Initiative
– The effects of software piracy
– Risks of using a non-genuine copy of Windows
– Key Messages
– GSI – Genuine Software Initiative
– Telling Our Story Externally
– Is your customer properly licensed
– Additional Resources
Part 2. Legalization Solutions Overview
– Licensing rules and guides
– Office Legalization Solutions
– Windows Legalization Solutions
Parte 3. Legalization Solutions Detail
– Volume Licensing - GGWA
– OEM Channel Offering - GGK
– Non Volume Licensing Offerings – Retail WGA
– Resources

3. Part 1
PIRACY AND MICROSOFT
GENUINE SOFTWARE
INITIATIVE

4. The Effects of Software Piracy
• Losses from counterfeiting and piracy cost nearly $48 billion worldwide in
2007, a tangible impact that poses a real threat to the software industry
and its customers*.
• Unlicensed PCs (UPC) continue to be an enormous revenue opportunity
for Microsoft and our partners.
• There is a large and growing base of customers with existing PCs in need
of legalization due to counterfeit or unlicensed scenarios.
• According to the IDC white paper, for every dollar Microsoft realizes from
lower software piracy in 2008, other companies in the software ecosystem
will realize, in aggregate, $5.50.
• Microsoft has an installed base opportunity in excess of $80M in lost
revenue.
* Source: Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software Alliance

5. The Effects of Software Piracy
Many users of counterfeit and unlicensed
software are not aware that their software
is not genuine. The negative impact of
software piracy is not limited to these
consumers, who spend millions each year
on software. It also has a negative impact
on local and regional economies, as well as
the global economy.

6. Risks of using a non-genuine copy of
Windows
• Access to support. You will not be able to access Microsoft support or obtain help
from Microsoft when troubleshooting problems.
• Notifications. A non-genuine copy of Windows is subject to periodic notifications
that the copy of Windows is not genuine.
• Counterfeit. A non-genuine copy of Windows is more likely to have viruses,
tampered files, and other malicious software, which puts your personal data at
greater risk.
• Spyware protection. A non-genuine copy of Windows will not receive all the
updates to Windows Defender, Microsoft’s anti-spyware program, leaving your
computer, including your personal data, at risk of spyware.
• Warranty. There is no warranty, you will not receive support from Microsoft or its
partners.
• Prevalence and surprise. You may have counterfeit software without even
knowing it. Be sure your PC is running genuine Windows to help protect from the
risks of counterfeit.
Use the Windows Genuine Advantage (WGA) tools available on
http://www.microsoft.com/genuine to make sure they have genuine software.

7. Genuine Windows benefits
Using genuine Windows means you have:
• Access to all the updates provided by Microsoft, giving you
the confidence that your computer is up-to-date with
everything you need and expect.
• Access to Microsoft support to help troubleshoot problems
when needed.
• Everything you expect. Genuine Windows comes with the
documentation, components, and features provided by
Microsoft and does not include unauthorized programs.
• Protection from the risks of counterfeit. Research shows
that buying and using counterfeit software exposes users to
security risks, including viruses and spyware.

8. Key Messages
• Microsoft is committed to protecting its customers and partners
from counterfeit and pirated software.
• Software piracy is an industry problem. Microsoft is committed to
bringing awareness to the impact that piracy and counterfeiting has
on the software industry and Microsoft partners and customers.
• Piracy is not a victimless crime. Technology contributes to social and
economic development and piracy and counterfeiting thwart that
contribution.
• Genuine Windows provides valuable benefits relative to pirated or
unlicensed copies.

9. Genuine Software Initiative
• Microsoft’s Genuine Software Initiative (GSI) is how we
tell our Anti-Piracy (AP) story externally. It focuses the
company’s many AP activities and investments directed
at combating software counterfeiting, license
compliance, and other forms of software piracy into a
single initiative.
• Externally, GSI focus on
increasing investments in
3 pillars: Education,
Engineering, and
Enforcement.

10. Telling Our Story Externally
Microsoft is investing in activities that inform and protect customers and resellers from
risks of counterfeit software, and other forms of software piracy.
IPR Awareness
Education Engineering Enforcement
Support gov’t action against software
Promote value of genuine and what it delivers Technology to make stealing MS
counterfeiters and civil action on behalf of
(including local offers), via marketing, industry software more difficult and features that
the thousands of customers who have filed
outreach, customer and partner engagement. alert consumers to the presence of
counterfeit reports. Support law
counterfeit software.
Example Programs & Activities enforcement and file civil actions on behalf
Example Programs and Activities of honest partners who are competing fairly.
• ‘Genuine Microsoft Software’ logo and reseller •Software Protection Platform
logo program (below) Example Programs and Activities
•Microsoft Genuine Advantage programs •New cooperation with online auction
• Value of genuine and legalization solutions (e.g. WGA, OGA, etc.) providers (eBay) to crack down on sales of
• Support of industry associations (BSA, ICC •Anti-counterfeiting features such as counterfeit
BASCAP, AGMA) COAs and media •Partnering with anti-spam services to
prevent advertising illegal MS software
• Genuine software is a positive experience for customers
CPE • Partners benefit from gains in genuine software ecosystem health 10

11. Is your customer properly licensed?
Consider these scenarios and see if your customer might be in a similar
situation. Did your customer:
• Purchase PCs without an operating system (OS) preinstalled and then use
a Volume License agreement to install Windows?
• Purchase PCs with Windows XP Home installed as the base OS, and then
use a commercial Volume License agreement to upgrade to Windows XP
Professional?
• Purchase PCs with Windows Vista Home Premium, Home Basic, or Starter
editions, and then use a commercial VL agreement to upgrade to
Windows Vista Business or Ultimate?
• Attempt to save costs by doing in-place motherboard upgrades without
acquiring new Windows licenses on those PCs?
• Download software online or from unknown sources?
• These and other scenarios are all too common, and can result in
unlicensed or counterfeit software on your systems. However, Microsoft
offers a portfolio of Legalization Solutions that can get your customer
back on track.

12. Additional Resources
https://www.microsoft.com/resources/howtotell/r
eports/report.aspx?displaylang=es-xl to:
– View important information about anti-counterfeiting
features to help with checking the authenticity of your
software, such as the Microsoft Certificate of
Authenticity and Microsoft Edge-to-Edge holograms.
– Learn about other anti-counterfeiting technologies
employed by Microsoft, such as Microsoft Product
Activation.
– Use the Windows Validation Assistant to help
determine if the Windows XP installations are
genuine.

13. Part 2
LEGALIZATION
SOLUTIONS OVERVIEW

14. Licensing rules and guidelines
Partners and Customers should understand the following licensing rules and
guidelines:
• One license for Windows is required for each computer that uses
Windows.
• The only way to legally license a copy of Windows on a new PC is through
an OEM or by using Full Packaged Product (FPP).
• Acquiring Windows preinstalled by an OEM is the best way to license a
copy of Windows and get direct support from the System Builder—other
options are usually more expensive and time-consuming
• Volume License agreements do not authorize customers to purchase
computers without a copy of Windows installed—the VL price assumes
the customer will pay for a base license with a new PC.
• Encouraging users to demand genuine Windows is a top priority for
Microsoft.

15. Office Legalization Solutions
Office
Volume
Legalization Retail On-Line
Licensing
Solutions to Office
Office Genuine Vía Volume
Vía Retal License
Agreement (OGA) Licensing
<5 PCs Y Y Y
> 5 PCs Y Y
Customer Home
Small Organizations
Note: OGA offered only in Chile and soon in Colombia, Argentina, México and Uruguay

16. Windows Legalization Solutions
Each year, millions of consumers worldwide find themselves victims of software
piracy or licensing issues. There are different solutions available depending on which
type of software licenses your customer need.
Offering Target
Channel Pricing Level PC Quantity
Customer
Retail Retail Any
WGA Online FPP 1
Home
Get Genuine Kit (GGK) OEM COEM Small business Any
distribution
5+
Get Genuine Solution
(GGS) Small business
Get Genuine Windows Resellers Open License Mid-market 5+
Agreement – Small and (two-tier)
Medium Organization
(GGWA-SMO)
Get Genuine Windows LARs or Other Mid-market 5+
Agreement – Large direct Enterprise [price empowerment
Organization (GGWA-LO) Microsoft quantities vary by
country]

17. Windows Offerings
Retail Online OEM Channel Volume Licensing
Retail Product WGA Get Genuine Kit (GGK) GGWA-SMO (includes GGS)* GGWA LO
Target Home consumer Small business Mid-market
Customer Small Business Mid-market Enterprise
Government
Product & Worldwide Worldwide On Open License price list Worldwide
Availability Windows XP & Windows Vista all retail SKUs Windows XP Pro Shift from Windows XP Pro to Off Volume License price
Windows Vista Business Windows Vista Business on Nov.1, list – pre-signed agreement
Nov.1, 2008 (Pilot Home 2008 with downgrade rights Shift from Windows XP Pro
SKU in Brazil) to Windows Vista Business
on Nov.1, 2008 with
downgrade rights
Features Customer support Customer support provided Customer support provided Customer support is available for Option for VL media / VLK
provided by Microsoft by Microsoft by Microsoft purchase from either Microsoft or a Price empowerment
Instant provision of key (for 1 pack or 10 pack Microsoft partner regulated through Anti-
paid kit) COA Option for VL media / VLK piracy managers regionally
Free replacement kit Downgrade rights NOT Any volume of 5 or more and is based on quantity
eKey sent to customer available Downgrade rights available Downgrade rights available
along with FPP media DVD style case with FPP Re-orders are allowed throughout the
media agreement/authorization term (2
years)
Channel Retail Online OEM distribution Resellers (two-tier) LARs or direct MS
Pricing and Varies by region No price empowerment COEM + 20% (disti price) COEM + 20% (disti price) COEM + 20% (LAR price)
Empower-ment No price empowerment No price empowerment Price empowerment based
on deal size (on approval
from AP)
Pricing Level / FPP / FPP FPP / WGA COEM / GGK Open / VL Legalization Other / VL Legalization
Rev Sum Quota/credit shared Quota/credit shared between OEM & Quota/credit shared
Category between OEM & SMSP SMSP or EPG between OEM & SMSP or
EPG
Transferable On certain conditions Generally no transfers are allowed, however any exceptions are noted in the program agreement.
Terms and Standard retail terms Can only be ordered for Can only be sold for Non-signed commitment to buy legal Pre-signed agreement: buy
Conditions system that fails validation legalization scenarios going forward legal going forward, audit
COA attach required SA within 90 days through the Open, clause, must legalize all out-
SA within 90 days Open Value, or Select VL programs of-compliance Windows
PCs, MBSA required
One time only purchase
SA within 90 days

18. Part 3
LEGALIZATION
OFFERINGS

19. Volume
Licensing Get Genuine Windows
Offerings Agreement (GGWA)
Overview
Microsoft Confidential – for internal use only 19

20. Licensing
• The best and most cost-effective way to acquire
Windows software is preinstalled on a new PC.
However, if you find that you have inadvertently
acquired non-genuine software, you may be
eligible to use the Get Genuine Kit (GGK) to get
legal.
• Office and Server: In a business context, if
customers find that their Microsoft Office or
Server software is invalid for any reason, they can
attain the appropriate licenses through the
Microsoft Volume Licensing program.

21. Get Genuine Windows Agreement -GGWA
Get Genuine Windows Agreement (GGWA)
 GGWA is tailored to meet the needs of organizations that usually purchase and
deploy Microsoft software through Volume Licensing.
 GGWA is for customers who want to acquire Windows operating system
licenses through Volume Licensing.
 There are two options available, depending on the customer’s size and license
needs. For the Small and Medium sized organization offering:
Option 1 - GGWA-Small and Medium Organizations (GGWA-SMO)
‒ GGWA-SMO
‒ For subsidiaries in Brazil, this is called the Get Genuine Solution (GGS)
Option 2 - GGWA-Large Organizations (GGWA-LO)
21

22. Get Genuine Windows Agreement -GGWA
Get Genuine Windows Agreement (GGWA) Program GGWA-LO
GGWA – SMO (inc. GGS)*
Comparison
Target Customer Small business Mid-market
Mid-market Enterprise
Government
Availability Countries with USD price list Worldwide
On Open License price list Off Volume License price list – pre-signed agreement
Shift from Windows XP Pro to Windows Vista Business on Nov.1, Shift from Windows XP Pro to Windows Vista Business on
2008 with downgrade rights Nov.1, 2008 with downgrade rights
Features Customer support is available for purchase from either Microsoft or a Option for VL media / VLK
Microsoft partner Price empowerment regulated through Anti-piracy
Option for VL media / VLK (Retail keys in China) managers regionally and is based on quantity
Any volume of 5 or more Downgrade rights available
Downgrade rights available One time only purchase
Re-orders are allowed throughout the agreement/authorization term (2
years)
Channel Resellers (two-tier) LARs or direct MS
Pricing and Empowerment COEM + 20% (disti price) COEM + 20% (LAR price)
No price empowerment Price empowerment based on deal size
Open / VL Legalization Other / VL Legalization
Pricing Level / Rev Sum
Quota/credit shared between OEM & SMSP or EPG Quota/credit shared between OEM & SMSP or EPG
Category
Transferable Generally no transfers are allowed, however any exceptions are noted
in the program agreement.
Terms and Conditions Non-signed commitment to buy legal going forward Pre-signed agreement: buy legal going forward, audit clause,
SA within 90 days through the Open, Open Value, or Select VL must legalize all out-of-compliance Windows PCs, MBSA
programs required
SA within 90 days
*Subsidiaries to keep name of FY08 solution of GGS are located in BRIC
22

23. Get Genuine Windows Agreement –
GGWA SMO
GGWA-SMO
 This is a Volume License program that makes it easier for small to medium-
sized organization customers to legalize unlicensed Windows software via the
reseller channel.
 Beginning Nov. 1, 2008, the Windows XP Professional SKU will be retired, and
Windows Vista Business will be available (with downgrade rights).
 Windows Vista Business SKU
 66J-07108 Windows Vista Business Sngl OLP NL Get Genuine
 The ordering process follows the standard Open license program where the
reseller places the order on behalf of the customer.
 Media is not included but Windows Vista Business media can be ordered
separately or downloaded via eOpen. If a customer chooses to downgrade to
Windows XP Professional, media can be purchased up until the release of the
next version of Windows operating system.
 This program is referred to as Get Genuine Solution (GGS) in Brazil
23

24. Get Genuine Windows Agreement –
GGWA SMO
GGWA-SMO: Fulfillment
 Media is not included with GGWA-SMO, but consistent with the Open License Program, it can
be ordered separately.
 Volume License Keys (VLK) can be accessed via eOpenC or by calling the Microsoft Product
Activation Center.
GGWA-SMO: Installation
There are two installation scenarios:
1. If customer is running non-genuine software (i.e., counterfeit), they need to install the genuine
copy. To activate the software the customer uses their VLK found on eOpen/VLSC. They can also
call the Product Activation call center to acquire a VLK. For further information about VLKs and a
list of Product Activation Centers, go to ‘Volume License Product Key’ section of
https://www.microsoft.com/licensing.
2. No installation or activation is required if customer already has genuine software.
This scenario typically applies when there is a mis-licensing situation (e.g., customer used a
Volume License agreement to install Windows without an underlying operating system).
Note: There is no COA distributed as part of GGWA-SMO.
24

25. Get Genuine Windows Agreement –
GGWA LO
GGWA-LO
 This is a Volume License program that provides large organizations customers a
way to legalize unlicensed Windows software through Volume Licensing.
 Beginning Nov. 1, 2008, Windows XP Professional SKU will be retired*, and
Windows Vista Business will be available (with downgrade rights to XP
professional).
 Windows Vista Business SKU
 66J-07132 Windows Vista Business Get Genuine
 This legalization solution is available through the LAR channel or direct via
Microsoft.
 The ordering process requires the processing of a GGWA signed agreement.
 Pricing empowerment is available through the local AP lead based on order
quantity.
 Media is not included but Windows Vista Business media can be ordered
separately or downloaded via MVLS/VLSC. If a customer chooses to downgrade
to Windows XP Professional, media can be purchased up until the release of the
next version of Windows operating system.
*Technically, Windows XP Professional will be available for purchase 60 days after agreement is
signed. Only Windows Vista Business GGWA will be accepted and activated as of Nov. 1,
2008.
25

26. Get Genuine Windows Agreement –
GGWA LO
GGWA-LO: Purchasing Requirements
 GGWA-LO can be sold only by LARs.
 The minimum order requirement is 5 licenses. Price empowerment quantities
begin at 100.
 The local AP lead should be contacted for price empowerment framework
details.
GGWA-LO: Installation
1. If the customer is running non-genuine software, the customer can install the
genuine version with media. Media is available through a separate purchase.
To activate the software the customer uses the Volume License Key (VLK) that
was assigned to the media acquired. They can also call the Product Activation
call center to acquire a VLK. For further information about VLKs and a list of
Product Activation Centers, go to ‘Volume License Product Key’ section of
https://www.microsoft.com/licensing.
2. No installation or activation is required if customer already has genuine
software. This scenario typically applies when there is a mis-licensing situation
(e.g., used commercial Volume License agreement to install Windows without
underlying operating system).
Note: There is no COA distributed as part of GGWA.
26

27. OEM
Channel
Get Genuine Kit (GGK)
Offering
Overview
Microsoft Confidential – for internal use only 27

28. Get Genuine Kit –GGK
GGK
 GGK is available for use on fully assembled PCs with a previously installed
counterfeit, pirated, or otherwise illegal or unlicensed copy of Windows.
 GGK is a hybrid between FPP and OEM in the following ways:
 GGK can never be used on a new PC.
 Like FPP, Microsoft provides support and there are no downgrade rights.
 The actual software bits are FPP bits that have option not to wipe the hard drive upon
installation by conducting upgrade install*.
 Like OEM software, the license is not transferable.
 GGK is available worldwide for resellers to obtain through Authorized OEM
Distributors and is offered to commercial customers who generally need smaller
quantities and prefer not to sign a legalization agreement.
 It is not a Volume License offering so it does not require an engagement with
Microsoft and the buyer is anonymous to Microsoft.
 SA can be purchased within 90 days of the full license.
*For Windows Vista, upgrade installation option is limited since technically it is feasible only with supported upgrade pass.
28

29. Get Genuine Kit –GGK
GGK Overview
GGK
Target Customer Primary: Small Business
Secondary: Home consumer
Product & Availability Worldwide
Windows XP Pro
Windows Vista Business Nov.1, 2008 (Pilot Home SKU in certain regions)
Features Customer support provided by Microsoft
1 pack or 10 pack
COA
Downgrade rights are NOT available
DVD style case with FPP media
Channel OEM distribution
Pricing and Empowerment COEM + 20% (disti price)
No price empowerment
Pricing Level / Rev Sum Category COEM / GGK
Quota/credit shared between OEM & SMSP
Transferable Generally no transfers are allowed, however any exceptions are noted in
the program agreement
Terms and Conditions Can only be sold for legalization scenarios
COA attach required
SA within 90 days
29

30. GGK versus COEM Product
Get Genuine Kit –GGK
GGK COEM
Target Customers Customers with existing PCs in need of Purchasers of new PCs with software
legalization preinstalled
Terms Available for sale to customers to legalize Available for sale to OEMs for
existing PCs preinstallation on new PCs only
Features Customer support provided by Microsoft Customer support provided by the OEM
1 pack or 10 pack who preinstalled the software
COA COA affixed to the PC by the OEM
Downgrade rights are not available Single units preinstalled on new PCs
DVD style case with FPP media Downgrade rights are available
FPP bits will not wipe hard drive upon Media accompanies the PC
installation by conducting upgrade Bits will wipe hard drive upon installation
installation*
Channel Authorized OEM Distributors Authorized OEM Distributors
Transferable Generally no transfers are allowed, Can not be transferred from the PC on
however any exceptions are noted in the which it is originally preinstalled
program agreement
Other Can NOT be sold to legalize existing PCs
* For Windows Vista, upgrade installation option is limited since technically it is feasible only with supported upgrade pass.
30

31. Get Genuine Kit –GGK
GGK: Ordering and Fulfillment
 GGK is available for resellers to order from an authorized Microsoft
OEM Distributor in packs of 1 or 10 licenses.
License Pack Contains
Service Provider License Agreement, Supplemental End User
1
License Terms, 1 media, 1 COA label, 1 Manual
Service Provider License Agreement, Supplemental End User
10
License Terms, 1 media, 10 COA labels, 1 Manual
 10-packs may not be split apart for sale and used by multiple
customers. A 10-pack must be sold to a single customer expressly for
their use only.
 Microsoft provides product support for GGK. This differs from OEM
system builder software which the PC Manufacturer supports.
 Downgrade rights are not available.
31

32. Get Genuine Kit –GGK
GGK: Installation Process
1. Reseller acquires the Get Genuine Kit from an authorized Microsoft
OEM distributor.
2. Reseller affixes, or instructs the end-user to affix, the enclosed COA
label(s) to the PC(s).
3. Microsoft recommends, but does not require, that on the end user’s
computer system one of the following is done to be eligible for
support:
 Update the Product Key.
English: (see http://www.microsoft.com/genuine/selfhelp/PKUinstructions.aspx for
details)
Spanish: (see http://microsoft.com/genuine/selfhelp/pkuinstructions.aspx displaying ES)
 Perform a re-install of Windows.
NOTE: Either the reseller or the end customer must do Step #3 in order to
receive updates, upgrades, and support services.
32

33. Get Genuine Kit –GGK
Each Kit comes in a cardboard sleeve with a break-the-seal* license
and contains:
• Service Provider License Agreement
• Supplemental End User License Terms
• Media (Edge-to-edge hologram DVD) Inside the sleeve, packaging
• COA label(s) looks like this*:
• Manual
Outer sleeve with break-
the-seal license*:
Label to describe the product
and its support policy:
*Sample only, images are for GGK for Windows Vista only
33

34. Non-Volume
Licensing
Retail & WGA Online
Offerings
Overview
Microsoft Confidential – for internal use only 34

35. WGA – Windows Genuine Advantage
Windows Genuine Advantage (WGA) is an anti-
piracy system created by Microsoft that enforces
Microsoft Windows online validation of the
authenticity of Windows XP and Windows Vista
when accessing several Microsoft Windows
services, such as Windows Update, and
downloading from the Microsoft Download
Center.

36. WGA for Windows XP
WGA
The Windows Genuine Advantage program for Windows XP
uses Windows product activation, Windows validation, and
Windows Genuine Advantage Notifications to verify that our
customers copy of Windows software is genuine.
• Customers who are using a
non-genuine version of
Windows will receive a
message during logon that
their copy of Windows
appears to be non-genuine
and will be directed to
solve the problem.

37. WGA for Windows Vista
Windows Vista has built in anti-piracy technology that enables Microsoft to combat
piracy more effectively. It uses the same methods of Product Activation and
Validation. However, It does not have a Windows Genuine Advantage Notification
program.
• Windows Product Activation - All editions and distributions of Windows Vista, are
required to complete activation within the first 30 days of using it. Because
activation is required, failure to activate will result in the system being placed in a
reduced functionality mode.
• Obtaining Genuine Windows Software Customers wanting to order a WGA kit for
an operating system edition that differs from the non-genuine edition are able to
do so through their CSR.
• Customers who want to purchase a WGA Kit that is different from the edition
currently on their computer will require a clean install of the software. In this
situation, the customer will not receive an online product key or an emailed
product key and they cannot use the Product Key Update tool. A kit will be mailed
with the product key and the DVD and instructions on how to complete the new
installation.

38. What’s new with genuine Windows Vista?
Windows Vista® includes built-in anti-piracy technology based on the
Software Protection Platform, which can result in non-genuine
systems losing significant functionality (Windows Vista RTM).
Users of Windows Vista SP1 will enter a notifications-based
experience:
• When the desktop is loaded, the background wallpaper color will be
set to black. The user can change the wallpaper, but each hour after
login, the system will automatically reset the wallpaper to black.
• Users will see onscreen messages informing them that their copy of
Windows Vista is non-genuine.
• Counterfeit software does not have access to the full range of
updates for Windows Defender, Microsoft’s anti-spyware
application.

39. Retail and Online WGA Program Comparison
Retail - WGA
Retail - FPP Online - WGA Kit
Target Customer Primary: Home consumer
Secondary: Small Business
Product & Availability Worldwide
Windows XP & Windows Vista all retail SKUs
Features Customer support provided by Customer support provided by Microsoft
Microsoft Instant provision of key (for paid kit)
Free replacement kit
eKey sent to customer along with FPP media
Channel Retail Online
Pricing and Empower- Varies by region Windows XP Home $99, Pro $149
ment Windows Vista Home Basic $89, Home
Premium $119, Business $145, Ultimate $199
No price empowerment
Pricing Level / Rev Sum FPP / FPP FPP / WGA
Category
Transferable On certain conditions Generally no transfers are allowed,
however any exceptions are noted in the
program agreement.
Terms and Conditions Standard retail terms Can only be ordered for system that fails
validation
39

40. Resources
40

41. Additional Resources
Acciones a seguir
• WGA to Partners: https://partner.microsoft.com/000A/licencias/licensingantipiracy.
• WGA to Customers:
http://www.microsoft.com/genuine/AboutNotifications.aspx?displaylang=es
• GGK to Customers:
http://www.microsoft.com/latam/original/ISO/kitdelegalizacion/default.aspx
• GGWA to Partners: http://www.microsoft.com/latam/socios/ggwa/
• GGWA To Customers:
http://www.microsoft.com/latam/original/legalizacion/ggwa/default.aspx
• Legalization Solutions: http://www.microsoft.com/latam/original/legalizacion/

42. Report Piracy :
https://www.microsoft.com/resources/howtotell/reports/report.aspx
?displaylang=es-xl
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.