1. Managing Group Fitness Program
Performance
Using Innovative Technologies To Manage Group
Programming With The Right Partners Is Smart - Here’s How
Overview: A key problem with group fitness How can facility owners and managers ease the
programming is that owners and managers have burden of managing their group program offering ? In
difficulty measuring relevant KPI’s (key performance this special overview, we will examine how using
indicators). With many group programs being offered management leader C.K. Prahalad’s concept of R=G in
as part of membership and with facilities often relying concert with the right vendor partner can help you to
on a part-time instructor to oversee scheduling, its obtain global resources that solve this difficult problem.
difficult to collect information that can lead to The result will be a better more profitable well
appropriate decisions. Resources are limited so managed group fitness program offering for you and
knowing your return on investment, and how you can your members.
optimize your schedule among other factors is a
challenge. Few club systems offer quality integrated
solutions to make these tasks easier.
Bryan O’Rourke - Bryan@fitmarc.com
CSO, Principal and
February 2011 Technology Expert for Fitmarc 1

2. Partnering Makes Sense
Success Requires Managers To Focus On What They Are
Good At While Getting Help With What They Are Not
Opportunity: Owners and managers of fitness facilities Vendors are increasingly offering solution based
know that working in the business is rewarding but very services that leverage new technologies delivering
challenging. The health club business is a people increased customer value. Identifying experienced
business and the on-going demands of employees, suppliers adept at delivering value added services is
members, vendors and others can impede important a wise strategic move and reflects practices of some
priorities and create big problems. of the world’s most successful organizations. This
The managerial demands of the industry requires new R=G strategy, which Prahalad identified, can pay big
sources of value creation. In C.K. Prahalad’s book “The dividends for wise fitness facility competitors. These
New Age of Innovation: Driving Co-created Value solutions and vendors exist in the group fitness
Through Global Networks” he argue that these demands world today.
have created an N=1 and R=G environment, where
companies need to customize their product for each
customer by gaining access to a new array of suppliers.
Bryan O’Rourke - Bryan@fitmarc.com
CSO, Principal and
February 2011 Technology Expert for Fitmarc 2

3. The Challenges Of Systems
Making Investments In Software & Hardware Isn’t Wise.
Alternatives Are Emerging In The “Cloud”
The Pitfalls: When it comes to information systems Cloud computing is growing at a rapid rate. A market
there are many mistakes organizations can make. forecast by the International Data Corporation (IDC)
Investing in hardware, software licenses and training says that the while global IT spending will post growth of
can be expensive. Furthermore, with technology six per cent in 2011, the total outlay for cloud computing
continuing to change what you might have bought a services will increase by five times that amount. When
year ago could become obsolete. thinking of improving systems to manage group or other
programming fitness facilities should be looking at the
Cloud technology, the ability to use the power of the Cloud as their smartest and best solution.
Internet to access applications via the web without
special hardware or software purchases, is a huge and
growing market. Renting your solution for a fraction of
the cost, cloud computing, can help managers in ways
that were not possible a few years ago.
Bryan O’Rourke - Bryan@fitmarc.com
CSO, Principal and
February 2011 Technology Expert for Fitmarc 3

4. Important Tips
Partnering With A Knowledgable Quality Vendor Can Help
You Optimize Your Group Fitness Program Systems
Proven Systems: Partnering with a company that has For the facility owner and manager, our management
developed resources and proven expertise to help you resources, consulting support, guidelines for developing
manage your group fitness programming is critical. A an ongoing recruitment strategy, marketing solutions
vendor that offers a complete package of solutions, and online management systems are available to help
including cloud based management systems, can be overcome the challenges of managing effective group
invaluable to a fitness facility. Our new Club Count fitness programming. Our technology platform, Club
system is an example of the type of Cloud based system Count, utilizes the most effective cutting edge
that is easy to use and delivers robust reporting and technology available today.
features crucial to managing an outstanding group fitness
program offering. All affordably and effectively.
Bryan O’Rourke - Bryan@fitmarc.com
CSO, Principal and
February 2011 Technology Expert for Fitmarc 4

5. Conclusions
By Partnering With The Right Vendors, Facilities Can
Enhance Their Systems Effectively & Inexpensively
Recap: Having quality information systems that help To achieve these results requires expertise. Why
you to simply and effectively manage programming, recreate the wheel ? Why not use the strategies that the
particularly group fitness programming, is a challenge. top organizations in the world use ? By orchestrating
Investing in specialized hardware, software and training with capable vendor partners who deliver value added
are expensive. By relying on the R=G concept, you can services, you can use the cloud to improve your ROI
partner with a knowledgable vendor who has the and help make your group fitness programming the
expertise necessary to guide you on all aspects of most effective it can be.
effective programming, including offering cloud based
information systems that enable you to improve how you
manage your business without costing you a lot of money.
Bryan O’Rourke - Bryan@fitmarc.com
CSO, Principal and
February 2011 Technology Expert for Fitmarc 5

6. About Us
Looking To Improve Results At Your Fitness Facility ?
We Can Help.
About Us: Fitmarc serves hundred of fitness facilities I’m here to be your resource and help you achieve
and thousands of fitness professionals through the greater success; As a principal and technology expert
delivery of programs, solutions, consultancy and for Fitmarc, I have years of experience working with
education. Our team of experts can deliver real world fitness facility owners, managers and professionals.
answers to your clubs biggest challenges. Let’s connect so that I can be a resource and partner
for you and your organization.
To Learn More:
Visit our website at www.fitmarc.com
Bryan O’Rourke, CSO & Principal
Follow Fitmarc on Twitter
Like Fitmarc on Facebook
Call Fitmarc at 800-814-1207
Bryan O’Rourke - Bryan@fitmarc.com
CSO, Principal and
February 2011 Technology Expert for Fitmarc 6