Creative Regions, The Making of. The case of how Flanders District of Creativity wants to turn Flanders into a creative and innovative region. This presentation touches upon the why, what and how we want to do (that). Enjoy the framework.

1. Creative Regions. The making of. The case of how Flanders District of Creativity wants to turn Flanders into a creative, innovative region

2. Our ambition (and everybody else’s in the west) Prosperity per capita Strength= Smart Competition Innovation - driven economy Efficiency - driven economy Strength= Efficiency China & India Factor - driven economy Strength= Low cost Finland Flanders Strength= Creativity Innovation - driven economy Efficiency - driven economy Strength= Efficiency China & India Factor - driven economy Strength= Low cost Finland Flanders

3. WHY HOW WHAT

5. 1,110,576,674 1,314,202,153 = 36% of world population Reason 1 - Asia

6. World population in 2020 Asia Western Europe 56% 5%

7. Reason 2 – Faster & faster

8. U.S. Families Have More TVs Than People Treshold Crossed Within Past Three Years Reason 3 - Abundance

9. Is this how your company is going to make a diiference in a world of abundance?

10. Or this way?

11. WHY HOW WHAT

12. Creativity + entrepreneurship = innovation Technology Science Economy Policy New strategy • New organisation • New process New marketing • New product • New service New market • New business model • New management • New societal solutions • New education Culture Art

13. Innovation in processes They didn’t invent anything

14. Innovation in markets First Halal hamburger chain. #1 Fastfood in North-Africa.

15. Innovation in markets Cabs for and by ladies only. Niche targeting can be very smart…

16. Innovation in services Emergence of new sector. Getting rid of your junk. Value in 2006 in US alone: $ 17 billion

17. Innovation through design & experience This is a radiator factory

18. This is a radiator

19. WHY HOW WHAT

20. Make entrepreneurial Flanders more creative Make creative Flanders more entrepreneurial Creating a creative DNA within Flanders

21. A creative region – approach on different levels Individual Organisation Policy THINK CREATIVE ALLOW & SUPPORT CREATIVITY SET THE FRAMEWORK

22. Translated into target groups for Flanders DC Policy makers They need to have a finger on the pulse with regards to entrepreneurial creativity and how policy can help. General Public Our society needs to be a ‘creative community’ in all its aspects: work, education, everyday life. Companies They need to consider entrepreneurial creativity as an obvious and natural necessity to remain competitive. Education Creativity needs to be enhanced at the schools, universities,… Our children should be stimulated to produce knowledge and ideas and not only to reproduce them.

23. What do we do for each level? Individual Organisation Policy THINK CREATIVE ALLOW & SUPPORT CREATIVITY SET THE FRAMEWORK

24. Creating awareness Prime time TV show for people with business ideas Approx. 900.000 viewers per week (almost 20% of all Flanders)

25. 50 entrepreneurs go to schools to tell their individual story of starting with a creative idea and doing something with it

26. Campaign – We need you(r creativity)

27. Free web training in creative thinking

28. A creative region Organisation Policy ALLOW & SUPPORT CREATIVITY SET THE FRAMEWORK Individual THINK CREATIVE

29. Innovative companies don’t necesessarily throw money into R&D. They cultivate a new style of corporate behavior that’s comfortable with new ideas, change, risk and even failure. (Hughes)

30. Inspiration for new ideas on www.flandersdc.be...

31. … and events like the Creativity World Forum

32. On line, free training & games on how to manage creativity

33. (HR)-Tools to make creativity a competence

35. A creative region Policy SET THE FRAMEWORK Organisation Individual THINK CREATIVE ALLOW & SUPPORT CREATIVITY

36. Oklahoma Québec Scotland Flanders Shanghai Qingdao Catalunya Rhône-Alpes Lombardia Baden-Württemberg Nord-Pas de Calais Karnataka Tampere

37. International missions

38. Our knowledge centre

39. Pascal Cools pascal.cools@flandersdc.be