"Austin 2 Boston: Sharing Learnings from SXSWi," was a happy hour event designed to bring together Boston area social media, marketing and communications pros who were either in Austin for SXSWi or wished they could have gone. For both groups, this event offered the opportunity to learn cool things and connect with peers. Presentations were designed to be fast-moving. A range of high-profile local speakers followed a common format: one mega takeaway from this year's SXSW; 3-4 smaller, but still important takeaways; and best of all, how they plan to integrate these new ideas into their work this year.

2. @FleishmanDNA

3. Steve Garfield@SteveGarfield

4. 4 The Big Takeaway CNN - Groundbreaking change: http://vimeo.com/21087821 4 http://vimeo.com/21087821

5. 5 Other Key Lessons Social TV [ Jimmy Fallon, Late Night Hashtags ] Mobile Video [ Putting Video Online, Get Seen ] Be There [ Chevy Volt Test Drive ] Thank You [ Gary Vaynerchuck ] 5

6. 6 Putting it Into Practice Explore Social TV Test Boundaries of Video Be There Thank You 6

7. Carissa Caramanis O’Brien@CarissaO

8. The Big Takeaway The current volume, power and potential of healthcare data makes now the most daunting and the most exciting time to witness—or help drive—the growth of social health. “There has never been a better time to be an innovator at the intersection of healthcare and IT.” -Todd Park, CTO and Entrepreneur in Residence U.S. Department of Health and Human Services @todd_park

9. Other Key Learnings The challenges of a regulated industry touch far more than just health and finance. There are a lot of smart people working to balance ethics, authenticity and community the right way. The Content Strategy/Future of Journalism track wasn’t popular by accident. SXSWi doesn’t know the meaning of crazy until it’s seen 6th Street the day after we geeks go home.

10. T Crazy

11. Putting it Into Practice Keeping a watch on Community Health Data Initiative Connecting clients to Health 2.0 Developer Challenge Exploring more mobile and location-based applications Participating in Social Health Unconference on 9/19 Fostering the amazing connections Driving the next step for Social Health at SXSW 2012

12. Joe Chernov @JChernov

13. The Big Takeaway Lots here Here, not so much Social Media Measurement @ SXSW

14. Other Key Learnings Learned: People remain most interesting “technology.” Learned: No news is sometimes good news. Learned: “Cool” is relative. Observed: We are all complicit in the war on our privacy. What they forget to tell you when you turn 40: Hangovers last longer.

15. Putting it Into Practice Correlation Causation Technology can be a red herring. Redirect attention from from the tools to the impact. Focus on proving the consumption of social assetsdrives business objectives (revenue, retention).

16. Tyson Goodridge@goodridge

17. The Big Takeaway #dontstoptillyougetenough http://www.youtube.com/watch?v=Jn7rbyfbZdc 17

18. Other Key Learnings Data, Data, More Data- what do you do with it? LBS Gowalla= Experience and story = Consumer FourSquare= Loyalty+Data = $ SCVNGR= Gaming- and then what? Social Business 18 18

19. Putting it Into Practice Manage Expectations when measuring... Bring more experience offline Back to Basics Pace yourself Bring Social in house. Advise from sidelines 19

20. Seth Bloom@sethbloom

21. The Big Takeaway Experimentation (still) rules

22. Other Key Learnings Critical mass enables wicked targeted programs Top-tier tech blogs Boston event Geeks making eye contact Real social Huge, but you can’t hide

23. Putting it Into Practice Don’t be afraid to: Experiment Micro-target Let people be people Do be afraid to: Bring a cookie-cutter program to Austin and hope to soak up the cool The devil is now in the details It’s no longer “Is social media important?” Rather, it’s “How do we do social media really well?” What’s next? Don’t know yet – stay flexible

24. Amy Greenlaw@girlgamy

25. The Big Takeaway Minimal Promotion this year by filmmakers

26. Other Key Learnings Lack of marketing/promoting films leads to: Not sold out screenings Minimal festival buzz Less emotional engagement with audience Films that marketed seemed to already have a distributor If you have a party it doesn’t mean people will go see your film Not 1 person came up to me and gave me their postcard of their film.

27. Putting it Into Practice Start marketing your film the minute you get accepted into SXSW Facebook, Twitter, Blog with video and photos Make postcards with your screening times and mini description Make sure you have a trailer available online Marketing at Festival Get to SXSW early & get your posters up EVERYWHERE Go to screenings that have lines & hand out your postcards, talk about your film Need for an online “Social Hub” for festival goers

28. Questions & Answers

29. Thank You