SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.
18. Responsible
Design
Design is the fundamental soul of a man-made creation that
ends up expressing itself in successive outer layers of the
product or service.
- Steve Jobs
19. Form: Empathy:
Object User
Value: Interconnectedness:
Service Networks
42. A life of self-development and
Disruptive Moments
I didn't see it then, but it turned out that getting fired from
Apple was the best thing that could have ever happened to
me. The heaviness of being successful was replaced by the
lightness of being a beginner again, less sure about everything.
It freed me to enter one of the most creative periods of my life.
- Steve Jobs
44. Exploration
The Object Network and it’s
objects, functions, actors
Option 1: Pager at a restaurant
Option 2: Bar code scanner at a warehouse
Option 3: NFC payment system
Option 4: Smart meter
Option 5: Information kiosk at retailer (fashion)
Example: Check-in kiosk at Airport
45. Exploration
The Object Network and it’s
objects, functions, actors
Step 1: Document
Step 2: Rotate
Step 3: Innovate using “what if”