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SFSP Marketing Outreach for DACS Meeting
- 1. Summer Food Marketing & Outreach 2011
- 2. Public-private partnerships A strategic plan to end childhood hunger Leveraging the public investment for food and nutrition programs For the federal summer nutrition programs, that means . . . Conducting aggressive outreach and eliminating program barriers.
- 3. More than half (1.5 million) of the children in Florida qualify for free or reduced-price school meals. only 1 in 10 of those children received meals in the SFSP in 2010. ASSESSING THE NEED
- 4. Initial 8 Pilot Counties Broward, Dade, Hillsborough, Orange, Osceola, Palm Beach, Pinellas, and Polk
- 5. Marketing Partners Anquan Boldin Foundation
- 6. PSA – Miami-Dade English Version (Click here to view online) Spanish Version (Click here to view online)
- 7. PSA – Orlando Area English Version (Click here to view online) Spanish Version (Click here to view online)
- 8. PSA – Palm Beach (Click here to view PSA online) Anquan Boldin Foundation
- 9. Miami Launch - EVENT
- 10. Miami Launch - COVERAGE
- 12. Branding Summer Nutrition Florida Partnership to End Childhood Hunger Summer Food Outreach 2011
- 13. MULTI-LINGUAL BUSINESS CARDS Florida Partnership to End Childhood Hunger Summer Food Outreach 2011 300,000+ cards distributed English Creole Spanish
- 14. Florida Partnership to End Childhood Hunger POSTERS & FLYERS Multi-lingual
- 15. Florida Partnership to End Childhood Hunger BUS SHELTER SIGNS Across Miami-Dade and Broward Counties
- 16. Making Information Accessible via iPHONE APP
- 17. Community Partners Promote with WEB BANNERS PRIME EXAMPLE: WKMG Homepage Takeover
- 18. Marketing to Kids via FACEBOOK & TWITTER
- 20. Website for SFSP Site Search
- 21. Early numbers for the 8 pilot counties indicate a possible RESULTS! increase of 11,000 in average daily attendance up by 15%! Were that rate applied to the whole state, an additional 22,000 children could be served.
- 22. Expanding Marketing Collaborative Statewide with the Florida Department of Agriculture and Consumer Services What’s Next?…
- 24. Florida Partnership to End Childhood Hunger Focus group participants said they’d be more likely to come to summer food sites if meals were more appealing with fresh and hot menu items . This is echoed in a Florida school breakfast study. To the exclusion of other factors, students identified taste and visual appeal, a desire for hot food, greater variety, and increased healthfulness as key to their participation. Good Food Attracts Kids!
Notes de l'éditeur
- 1525422 qualify for FRP 146,740 participated in SFSP (ADA lunch 2010) $124 million going unused (just lunch for 35 days—seven weeks—for all FRP students)
- Looking to target teens and middle-schoolers
- 3 languages: English, Spanish, and Creole. All cards bi-lingual, either English/Spanish or English/Creole ADVERTISED WEBSITE AND HELPLINE (211) County Health Departments (WIC Centers) Department of Children & Families AND Community Partners County Governments (Health & Family Services) Faith-based organizations Goodwill Stores (PALM BEACH) Sheriff’s Community Policing Locations (PALM BEACH) Medicaid Senator Bill Nelson’s Office Workforce Locations YMCA