SlideShare une entreprise Scribd logo
1  sur  5
The Media Effects Theory
[object Object],[object Object],What is The Media Effect Theory?
The theory helps explain  Moral panic  in relation to representations of; sex violence and deviant behaviour and it’s supposed effects on youth.  Moral panic The feeling that the situation is out of control in some way, and therefore represents a threat to the moral order. ,[object Object],[object Object]
The media effects theory and how it affects representation of England/ Englishness The media effects theory affects how English people view themselves, for instance, in Lock, Stock and Two Smoking Barrels, the English are represented in a rough, ‘cockney-geezer’ way… This is a self-gratifying stereotype, but would likely be viewed as negative by a non-English audience. The theory is that these stereotypes that we view of ourselves are likely to affect the way we view ourselves, and, in turn act.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. The effects model is selective in its criticisms of media depictions of violence 5. The effects model makes no attempt to understand meanings of the media 6. The effects model is not grounded in theory

Contenu connexe

Tendances

Agenda setting- Communication Theory
Agenda setting- Communication TheoryAgenda setting- Communication Theory
Agenda setting- Communication Theory
Pratiksha Mishra
 
Development media theory (Mass communication theory)
Development media theory (Mass communication theory)Development media theory (Mass communication theory)
Development media theory (Mass communication theory)
AribaTanveer
 
Knowledge gap hypothesis
Knowledge gap hypothesisKnowledge gap hypothesis
Knowledge gap hypothesis
M Asdi
 

Tendances (20)

Theories of the effect of media on society ppt
Theories of the effect of media on society pptTheories of the effect of media on society ppt
Theories of the effect of media on society ppt
 
Cultivation theory
Cultivation theoryCultivation theory
Cultivation theory
 
Propaganda model of Communication
Propaganda model of CommunicationPropaganda model of Communication
Propaganda model of Communication
 
A Propaganda Model
A Propaganda ModelA Propaganda Model
A Propaganda Model
 
Agenda Setting Theory
Agenda Setting TheoryAgenda Setting Theory
Agenda Setting Theory
 
Bullet theory
Bullet theoryBullet theory
Bullet theory
 
Eras of Media Theory
Eras of Media TheoryEras of Media Theory
Eras of Media Theory
 
Hypodermic needle theory
Hypodermic needle theoryHypodermic needle theory
Hypodermic needle theory
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theory
 
Agenda setting- Communication Theory
Agenda setting- Communication TheoryAgenda setting- Communication Theory
Agenda setting- Communication Theory
 
Media Priming Theory
Media Priming TheoryMedia Priming Theory
Media Priming Theory
 
Dominance and pluralist
Dominance and pluralistDominance and pluralist
Dominance and pluralist
 
Development media theory (Mass communication theory)
Development media theory (Mass communication theory)Development media theory (Mass communication theory)
Development media theory (Mass communication theory)
 
7. mass communication theory
7. mass communication theory7. mass communication theory
7. mass communication theory
 
Media Effects
Media EffectsMedia Effects
Media Effects
 
Agenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication TheoriesAgenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication Theories
 
Knowledge gap hypothesis
Knowledge gap hypothesisKnowledge gap hypothesis
Knowledge gap hypothesis
 
Dominant paradigm and the criticisms
Dominant paradigm and the criticismsDominant paradigm and the criticisms
Dominant paradigm and the criticisms
 
Agenda setting theory slides
Agenda setting theory slidesAgenda setting theory slides
Agenda setting theory slides
 
Media Audiences an Introduction
Media Audiences an IntroductionMedia Audiences an Introduction
Media Audiences an Introduction
 

En vedette

Audience theory
Audience theoryAudience theory
Audience theory
HGAED
 
Mass & popular culture
Mass & popular cultureMass & popular culture
Mass & popular culture
telecritics
 
Mass culture theory 2013
Mass culture theory 2013Mass culture theory 2013
Mass culture theory 2013
heatherseelbach
 
Chapter 15 – Media Effects
Chapter 15 – Media EffectsChapter 15 – Media Effects
Chapter 15 – Media Effects
Jill Falk
 
Agenda setting theory
Agenda setting theory Agenda setting theory
Agenda setting theory
mgbrown12
 

En vedette (20)

Audience theory
Audience theoryAudience theory
Audience theory
 
Media Theories.
Media Theories.Media Theories.
Media Theories.
 
Audience rating
Audience rating Audience rating
Audience rating
 
People media
People mediaPeople media
People media
 
People Media ( Media and Information Literacy for Grade 11)
People Media ( Media and Information Literacy for Grade 11)People Media ( Media and Information Literacy for Grade 11)
People Media ( Media and Information Literacy for Grade 11)
 
Mass & popular culture
Mass & popular cultureMass & popular culture
Mass & popular culture
 
Magic bullet theory (assignment based)
Magic bullet theory (assignment based)Magic bullet theory (assignment based)
Magic bullet theory (assignment based)
 
Exploring Media Theory L1 Mass Society Theory
Exploring Media Theory L1 Mass Society TheoryExploring Media Theory L1 Mass Society Theory
Exploring Media Theory L1 Mass Society Theory
 
Mass culture theory 2013
Mass culture theory 2013Mass culture theory 2013
Mass culture theory 2013
 
My presentaion on theory of catharsis
My presentaion on theory of catharsisMy presentaion on theory of catharsis
My presentaion on theory of catharsis
 
M6 com320 mass_commtheories
M6 com320 mass_commtheoriesM6 com320 mass_commtheories
M6 com320 mass_commtheories
 
Chapter 15 – Media Effects
Chapter 15 – Media EffectsChapter 15 – Media Effects
Chapter 15 – Media Effects
 
Mass society and early theories of mass media
Mass society and early theories of mass mediaMass society and early theories of mass media
Mass society and early theories of mass media
 
Agenda setting
Agenda settingAgenda setting
Agenda setting
 
Agenda setting theory
Agenda setting theory Agenda setting theory
Agenda setting theory
 
Media Effects
Media EffectsMedia Effects
Media Effects
 
The Impact of Social Media on Women's Self-Image and Self-Representation
The Impact of Social Media on Women's Self-Image and Self-RepresentationThe Impact of Social Media on Women's Self-Image and Self-Representation
The Impact of Social Media on Women's Self-Image and Self-Representation
 
What Is Media Psychology?
What Is Media Psychology?What Is Media Psychology?
What Is Media Psychology?
 
Two-Step Flow Theory
Two-Step Flow TheoryTwo-Step Flow Theory
Two-Step Flow Theory
 
Hypodermic needle theory
Hypodermic needle theoryHypodermic needle theory
Hypodermic needle theory
 

Similaire à Media effects theory

10 things wrong with the effects model
10 things wrong with the effects model10 things wrong with the effects model
10 things wrong with the effects model
nctcmedia12
 
Audience theory
Audience theoryAudience theory
Audience theory
elinorb
 
Process and effectsEffects and usesIt is really interest.docx
Process and effectsEffects and usesIt is really interest.docxProcess and effectsEffects and usesIt is really interest.docx
Process and effectsEffects and usesIt is really interest.docx
briancrawford30935
 
Audience theory powerpoint
Audience theory powerpoint Audience theory powerpoint
Audience theory powerpoint
N Jones
 

Similaire à Media effects theory (20)

Media Effects Essay
Media Effects EssayMedia Effects Essay
Media Effects Essay
 
David gauntlett’s ’10 things wrong with the media 'effects' model
David gauntlett’s ’10 things wrong with the media 'effects' modelDavid gauntlett’s ’10 things wrong with the media 'effects' model
David gauntlett’s ’10 things wrong with the media 'effects' model
 
Audience theories
Audience theoriesAudience theories
Audience theories
 
Audience theory 2
Audience theory 2Audience theory 2
Audience theory 2
 
Effects Theory
Effects Theory Effects Theory
Effects Theory
 
10 things wrong with the effects model
10 things wrong with the effects model10 things wrong with the effects model
10 things wrong with the effects model
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Audience Theories
Audience TheoriesAudience Theories
Audience Theories
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Process and effectsEffects and usesIt is really interest.docx
Process and effectsEffects and usesIt is really interest.docxProcess and effectsEffects and usesIt is really interest.docx
Process and effectsEffects and usesIt is really interest.docx
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Audience
AudienceAudience
Audience
 
Audience Theory Research
Audience Theory ResearchAudience Theory Research
Audience Theory Research
 
Media vs. Gender
Media vs. GenderMedia vs. Gender
Media vs. Gender
 
Audience theories - A2 Media
Audience theories - A2 MediaAudience theories - A2 Media
Audience theories - A2 Media
 
Audience Theory's
Audience Theory'sAudience Theory's
Audience Theory's
 
Audience: The Effects Debate
Audience: The Effects DebateAudience: The Effects Debate
Audience: The Effects Debate
 
Audience test
Audience testAudience test
Audience test
 
Audience theory powerpoint
Audience theory powerpoint Audience theory powerpoint
Audience theory powerpoint
 

Plus de David Bakes (20)

Ual ucas pro forma 2022
Ual ucas pro forma 2022Ual ucas pro forma 2022
Ual ucas pro forma 2022
 
Cmp induction project 2021 pro forma
Cmp induction project 2021 pro formaCmp induction project 2021 pro forma
Cmp induction project 2021 pro forma
 
Open evening 2
Open evening 2Open evening 2
Open evening 2
 
Unit 9 factual induction version
Unit 9 factual induction versionUnit 9 factual induction version
Unit 9 factual induction version
 
Illustrated sector guide
Illustrated sector guideIllustrated sector guide
Illustrated sector guide
 
Job roles brief 2020
Job roles brief 2020Job roles brief 2020
Job roles brief 2020
 
Page layout t5 pro forma
Page layout t5 pro formaPage layout t5 pro forma
Page layout t5 pro forma
 
Blank template for lectures and that
Blank template for lectures and thatBlank template for lectures and that
Blank template for lectures and that
 
Wrl – level 2 logo
Wrl – level 2 logoWrl – level 2 logo
Wrl – level 2 logo
 
Hw critical task 4
Hw critical task 4Hw critical task 4
Hw critical task 4
 
Welcome
WelcomeWelcome
Welcome
 
Extension tasks 1st year catch up week
Extension tasks 1st year catch up weekExtension tasks 1st year catch up week
Extension tasks 1st year catch up week
 
Design pro forma
Design pro formaDesign pro forma
Design pro forma
 
Goldilocks and the three bears story
Goldilocks and the three bears storyGoldilocks and the three bears story
Goldilocks and the three bears story
 
Evaluation 3
Evaluation 3Evaluation 3
Evaluation 3
 
New student day super hero
New student day super heroNew student day super hero
New student day super hero
 
Dan edwards audience research
Dan edwards audience researchDan edwards audience research
Dan edwards audience research
 
Blog handout
Blog handoutBlog handout
Blog handout
 
Advertising intro
Advertising introAdvertising intro
Advertising intro
 
Two minutes silence
Two minutes silenceTwo minutes silence
Two minutes silence
 

Dernier

IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 

Dernier (20)

A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Media effects theory

  • 2.
  • 3.
  • 4. The media effects theory and how it affects representation of England/ Englishness The media effects theory affects how English people view themselves, for instance, in Lock, Stock and Two Smoking Barrels, the English are represented in a rough, ‘cockney-geezer’ way… This is a self-gratifying stereotype, but would likely be viewed as negative by a non-English audience. The theory is that these stereotypes that we view of ourselves are likely to affect the way we view ourselves, and, in turn act.
  • 5.