Bioethics and the Media (by Jeff Ubois)
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For the International Intensive Course in Bioethics intitled Humanizing Tomorrow's Biomedicine
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Bioethics and the Media (by Jeff Ubois)
- 18. Engagement Timely Reference Published by you Updates Compilations Published by others Comments, corrections, current events Collaborative works
Notes de l'éditeur
- Innovation is a kind of power, and power should bring responsibility. But ... respsibilities are really hard to assess...too many actors, too many causes and effects.. Don’t have , can’t have a final answer, bit like a zen koan... turns out if you meditate on it, you keep getting new insights...
- Generative question because Innovation and responsibility exist in every political and scientific domain, from the most theoretical to the most prosaic, and at every level of social structure—from the individual and the small group, to the multinational, nation state, or disciplinary field. ... RiI ties together the fields of bioethics and media ethics ... so media from RiI perspective.
- Why does it matter here? Three pills -- wellness, autonomy, social justice ... all strongly affected by media system ... you can’t really pursue those goals without some plan for media engagement http://www.amazon.com/Great-Influenza-deadliest-pandemic-history/dp/0143036491/ref=sr_1_1?ie=UTF8&s=books&qid=1246513208&sr=8-1# reader
- But it falls short... hard not to be frustrated...Personal: worked in DC as a journalist for ten years ... Hard to explain something complicated in 600 words, especially without assuming prior knowledge. ... result is over painful simplification. But that system is being redefined.
- Media evolution is important because it brings new possibilities for pursuing ethical obligations ... How does it happen? Through incorporation. Through richness.
- Text contains speech, film contains still images and audio, the internet contains all three This is accelerated by Moore’s Law, and the Internet evolves by incorporating old media. Has immediate political effects ... including in health policy. McLuhan Tetrad: four questions to ask about any media: * Enhancement/Extension: What does it enlarge or enhance or connect? Obsolescence: What does it erode or obsolete? Retrieval: What does it retrieve from the past? Reversal: What does it flip into when pushed to the limits of its potential?
- Forgive the US centric view here... Whitehouse doing the healthcare debate -- on a blog! And just that: they want video, not text.... Well...how many dimensions to that?
- There is a new set of problems with consumption and production. Engagement in patient communities) Out: Conflict: Huge antagonism between older and new systems. Critique by the old is there is no economic model and no quality control; critique by the new is that it’s too money driven.
- A traditional approach to media is to buy access. Sometimes this looks bad...also what you’re for “truth” but facing an adversary with a larger budget: if you don’t agree Pharma say...well, can you match their resources? Economic powers will always express their interests via media, but now I want to talk about OA, which operates very differently.
- Are people familiar with OA? Has anyone here read or published in an OA journal? Basic idea is that anyone can read, for free. For medical pubs, that’s a good thing, particularly in the developing world. Lots of projects in this area.
- PLoS - can you read that?
- Another is BioMed Central, recently acquired by Springer. Hear from Tom Murray tomorrow from the Hastings Center...which publishes leading bioethics journals and depends on subscription revenue. I’d say they are in a bind ...
- OA advocates have found a lever... remember I mentioned antagonism between old and new media? The lever is that much of the material in commercial journals -- Elsevier, Sage, Springer -- is based on publicly funded research. This is an ugly fight...
- really a fight for survival of big publishers, and people who think they are right...
- And it’s becoming policy... btw it’s very hard, living in the States to get beyond a parochial sense of the world...so I’m sure there are other projects here that deserve a mention... Europeana. But the point of OA is that it’s a new system for engagement, so let me summarize some options...
- Point here is there are many options for engagement, ethical questions around each one. Each one is open to you, and can help you fulfill the ethical obligations you choose to assume at this meeting. Want to close with a laundry list...
- These are issues that didn’t fit in a half hour talk, but they are all coming, and it’s worth thinking about how to get out in front. QS: really different ... a kind of ultimate end of media, when the level of reporting gets down to the level of heart rate and blood chemistry...