2. How to make YOUR WORK matter
• What you are selling? No, it is not a
product. Nike, Oprah, Benz – they are all
selling something.
• Why a picture needs a thousand words
• How “chunky sauce” can earn millions
3. The power of anecdote is so great that it has a
momentum in and of itself.” Ira Glass
contends, “no matter how boring the facts
are,” with a well-told story, “you feel
inherently as if you are on a train that has a
destination.
Ira Glass founded This American Life—a show
that draws 1.7 million people to each weekly
podcast on more than 500 radio stations
5. So it happens that when I write
of Hunger, I am really writing
about love
M.F.K. Fisher
6. FOOD IS POLITICAL EVEN WHEN
IT ISN’T ‘FOOD POLITICS’
Do we choose FIRE or ICE?
7. FOOD WRITING IS…
A Window onto our Civilisation
A Way into other subjects such as Politics,
History, Economics, Chemistry, Agriculture
….or Love
But food writing is also a shared pleasure,
from your kitchen to Mine. And isn’t that
enough?