The Beverage Marketing Corporation's review of 2012 Sales in the USA in both Alcoholic and Non Alcoholic products

1. Welcome!

2. Moderator
Jeff Cioletti
Editor in Chief
Beverage World Magazine

3. Agenda
• In-Depth Data & Analysis on Major Beverage
Categories
→Energy Drinks → Beer
→Carbonated Soft Drinks → Wine
→ Bottled Water → Spirits
→ Ready-to-Drink Tea → Hard Cider
• Panel of Multi-Beverage Experts
• Solution Snapshots from Sponsors
•Interactive Polling Questions
• Q&A: Submit Qs at Any Time
• Evaluation Questions

4. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

5. Thank You to Our Sponsors

6. Liquid Refreshment
Growth Trajectory

7. Liquid Refreshment

8. Carbonated Soft Drinks

9. Carbonated Soft Drinks

10. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

11. Energy Drinks

12. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

13. Solution Snapshot
Pamela Thornton
Business Development Manager-Beverages
Avery Dennison

14. 14 |
Bottle Grade Recyclable Pressure
Sensitive Labels
June 6th, 2013
We’re Everywhere You Look
Pamela Thornton
North American Business Development Manager

15. 15 |
Bottle-to-Bottle PET Recycling Process

16. 16 |
Bottle-to-Bottle (B2B)
Portfolio for PET Recycling
North American beverage manufacturers are seeking a more sustainable solution
for PET containers due to
• rPET reduces our dependence on foreign oil & petrochemicals
• Pound for pound rPET uses84% less energy and reduces greenhouse gas
emission by 71%.
• Improves recyclers yields, reduces rPET supply imbalances and improves cost
• Source of domestic jobs (450,000) & tax revenues ($10.3B)
• Increasing pressure from trade associations
Standard PS and shrink labels limit PET recyclablility, prohibiting recyclability into
food-grade rPET, due to contamination.

17. 17 |
Bottle-to-Bottle (B2B)
Solution & Product Description
Product Description
The solution is a “switchable” pressure sensitive
label which adheres to a PET bottle until the
end of the cycle where the cohesive bond is
broken at the recycler allowing the PSL
facestock and adhesive to cleanly separate
from the PET flake. B2B recycling reduces
landfill, enables upcycling (rPET), landfill and
capitalizes on the renewable energy in a PET
bottle.
Avery Dennison Solution

18. 18 |
Thank You!
214.578.4592

19. Bottled Water

20. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

21. RTD Tea

22. RTD Tea

23. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

24. Solution Snapshot
Brian Schulte
Industry Marketing Director
Direct Store Delivery
Intermec

25. 25COMPANY CONFIDENTIAL 25COMPANY CONFIDENTIAL
• 30+ years providing beverage industry
leading solutions world-wide
• Broad portfolio of products and services
• Deep understanding of beverage
distribution processes
• Long list of technology innovations
• Ex. smart battery packs, first 3 radio mobile computers
• Industry leadership
Intermec Overview

26. 26COMPANY CONFIDENTIAL 26COMPANY CONFIDENTIAL
DEX/DSD Initiative
• GS1 DEX/DSD workgroup formed
– Suppliers, retailers, industry associations,
technology providers
• Intermec co-leading the initiative
• Team addressing:
– Business process
– Technology
– Education
• Initial focus for Technology team is:
– Bluetooth module in stores as a
replacement for DEX cables
– Establishing a DEX Forum
• dexforum.net, .org, .com

27. Current and New DEX Configurations
27
DEX Port Store Receiving System
In the Retail Store
Plug-in Cable
Current
Delivery Computer w/ DEX Cable

28. Current and New DEX Configurations
28
DEX Port Store Receiving System
Bluetooth DEX Module
In the Retail Store
Plug-in Cable
Current
New
Delivery Computer w/ DEX Cable
Delivery Computer w/o DEX Cable
DEX Port Store Receiving System

29. 29COMPANY CONFIDENTIAL 29COMPANY CONFIDENTIAL
Contact Information
• Brian Schulte
• brian.schulte@intermec.com
• 319.369.3553

30. Alcohol Beverages

31. Beer

32. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

33. Craft Beer

34. Craft Beer

35. Craft Beer
Source: Brewers Association
•1,254 Breweries in Planning (as of 12/31/12)
—Up nearly 50% from prior year
•2,347 Total Craft Breweries Currently Operating
—Up about 25% from prior year

36. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

37. Solution Snapshot
Chris Shepard
Beverage Product Manager
Orbis Corporation

38. www.orbiscorporation.com | 800-999-8683 | © Property of ORBIS Corporation, A Subsidiary of Menasha Corporation 38
Drive Global Supply Chain Efficiency and
Sustainability in the Beverage Industry
with Plastic Reusable Packaging
Chris Shepard
Beverage Product Manager

39. We’ll Handle It. 39
End-to-End Supply Chain Productivity
• Increases cans/bottles/cases per shipment
• Prevents automated system downtime due to loose pallet boards and
inconsistent sizes
• More efficient merchandising
• Asset management services ensures packaging is where you need it,
when you need it
Environmental Sustainability Impacts
• Assets can be reused, reducing single-use packaging waste
• Fully recyclable
Product Integrity/Hygiene
• Reduces product damage and risk of contamination
• Cleaning services available
Reduced Transportation/Distribution Costs
• Optimizes transportation (more bins per truck, etc.)
Labor Reductions
• Improves safety and ergonomics
• Reduces merchandising labor
Supports globalization through standardization
• Standardizes unit loads on common footprints
• Provides flexibility and versatility between plants around the world
Why Reusable Packaging for the Global Beverage Industry?

40. We’ll Handle It. 40
End-to-End Beverage Supply Chain Efficiency
From processing to retail:
• Pallets for can/bottle manufacturing (44x56)
• Divider sheets/layer pads and top frames to stabilize loads
of cans/bottles
• Pallets for racked storage of finished goods
• Distribution pallets (37x37)
• Bulk containers for caps/closures
• Beverage shells for 20oz to 2 liter bottles
• Merchandising pallets for c-stores, grocery stores, mass
retailers and club stores
• Asset management services ensure pallets, sheets and top
frames are allocated most efficiently.

41. We’ll Handle It. 41
Leading Beverage Bottlers, Suppliers
and Retailers Rely on Reusable Packaging

42. We’ll Handle It. 42
For more information, please visit
www.orbiscorporation.com

43. Cider

44. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

45. Distilled Spirits
2012
Revenue: +4.5%
Volume: +3%

46. Distilled Spirits

47. Distilled Spirits

48. Craft Spirits
+71% in 2 years

49. 2012
Revenue: +3.3%
Volume: +2.5%
Wine

50. Panelists
Michael Bellas
Chairman & CEO
Beverage Marketing Corp.
Gary Hemphill
Managing Director & COO
Information Services
Beverage Marketing Corp.

51. Copyright © 2013 Beverage Marketing Corp.-51-

52. Copyright © 2013 Beverage Marketing Corp.-52-
DrinkTell™ Includes:
• Volume and wholesale dollars by categories (14), sub-categories (40),
companies (over 100), brands (over 400) and other key breakouts
• Projections for volume and wholesale dollars by segment
• Consumer demographics by beverage segment and brand
• Ad expenditures by segment and media type
• Packaging units by category, package material and size
• Beverage imports by segment and origin
• Financial analyst reports and surveys for beverage industry
• CPI and PPI by beverage category
• U.S. demographic and macro-economic data

53. Copyright © 2013 Beverage Marketing Corp.-53-
For more information or a database demo, contact
Charlene Harvey
CHarvey@beveragemarketing.com
212-688-7640 Ext. 1962

54. Q&A

55. THANK YOU!
www.beverageworld.com