21. Living Positively In All We Do
CONSUMERS
give it back
OPINION LEADERS
& CONSUMER
INFLUENCERS
SYSTEM
22.
23. A High Growth Portfolio
Source: CCNA Industry Estimates, Nielsen YTD Sept 2009. The Coca-Cola Company is a minority investor in the Zico and Honest Tea brands. The rights to ready-to-drink Illy coffee products
in North America are held by a joint venture in which The Coca-Cola Company owns a 50% interest.
26. Innovating To Fuel Growth
Facebook
Co-Creation vw10 a
w/ consumers Strong Start
4 of top 6
by the fans… low-cal SKUs are
for the fans vitaminwater10
1+ mm Source: Nielsen,YTD Sept 2009
27. Investing in a Leader
In Volume Premium Bottled Water
Source: Nielsen Sept 2009
33. Deeply Connecting With Hispanic Passions
Index Index
Population Growth Reg Sparkling Per Caps Still Per Caps
Source: Census 2010 - 2020 Source: CCNA Consumer Landscape Study, 2008 Source: CCNA Consumer Landscape Study, 2008
FULL YEAR
World Cup Powerade &
Mexican National
Dasani
Hispanic
New Novelas Ingles Sin
Barreras
Team
34. Celebrating African American Culture & Lifestyle
Index Index
Population growth reg sparkling per caps still per caps
Source: Census 2010 - 2020 Source: CCNA Consumer Landscape Study, 2008 Source: CCNA Consumer Landscape Study, 2008
FULL YEAR
vitaminwater
program
Sustaining
Tool
HBCU & CZO
partnership
Black History
Month
Nestea/MM
35.
36. My Coke Rewards: #1 CPG Site On The Web
CONSUMER SCHOOLS
CUSTOMER CHARITIES
1 In 8 Households Creating Real Value 9 Minutes On Site
Source: Nielsen Homescan Panel, 2009
38. Coke Digital Network:
Synchronized Power Of Presence
Digital Movie
Digital Out of Home Screens
1+ MM <.1 MM
VOIP Networks
Digital IPTV
37 MM
1,867 MM
Large Format LED
Public Kiosks <.1 MM
2 MM
Wireless Networks
.3 MM Digital Vending
.3 MM
PC Platforms
Mobile Devices
2,236 MM
4,473 MM
Streaming Media
Email & Web
250 MM
Sources: Industry sources, Trade organizations, Business Periodicals
1,854 MM