1. A New Culture Of Innovation
Bilal Kaafarani
SVP, Global Research And Innovation

2. A New Culture Of Innovation At Coca-Cola
Focused on Strategic Platforms
Insights to Guide Innovation
Proprietary Positions to Enable Sustained Growth
Leverage Diverse Thinking Through a Global Network of Capabilities

3. Our Platforms Are Designed To Deliver
Innovations That Delight Our Global Consumer
Natural
Natural
sweeteners
to reduce
calories
• Stevia

4. Our Platforms Are Designed To Deliver
Innovations That Delight Our Global Consumer
Wellness,
Natural Nutrition
& Beyond
Natural Functional
sweeteners ingredients
to reduce with
calories nutritional
benefits
• Stevia • Omega 3s
• Antioxidants

5. Our Platforms Are Designed To Deliver
Innovations That Delight Our Global Consumer
Wellness, Unique
Natural Nutrition & Superior
& Beyond Sensory
Natural Functional Consistently
sweeteners ingredients refresh our
to reduce with consumer with
calories nutritional good tasting
benefits products
• Stevia • Omega 3s • Sparkling
• Antioxidants • Simply
Orange

6. Our Platforms Are Designed To Deliver
Innovations That Delight Our Global Consumer
Wellness, Unique Productivity
Natural Nutrition & Superior & Affordability
& Beyond Sensory
Natural Functional Consistently Cater to our
sweeteners ingredients refresh our global
to reduce with consumer with consumer by
calories nutritional good tasting providing
benefits products affordable
products
• Stevia • Omega 3s • Sparkling • Pulpy
• Antioxidants • Simply • P&L
Orange Flexibility

7. Our Platforms Are Designed To Deliver
Innovations That Delight Our Global Consumer
Wellness, Unique Productivity
Natural Nutrition & Superior & Affordability Sustainability
& Beyond Sensory
Natural Functional Consistently Cater to our Using
sweeteners ingredients refresh our global renewable
to reduce with consumer with consumer by and reusable
calories nutritional good tasting providing material
benefits products affordable
products
• Stevia • Omega 3s • Sparkling • Pulpy • PlantBottle
• Recycle
• Antioxidants • Simply • P&L
Orange Flexibility

8. Our Platforms Are Designed To Deliver
Innovations That Delight Our Global Consumer
Wellness, Unique Productivity
Natural Nutrition & Superior & Affordability Sustainability Availability
& Beyond Sensory
Natural Functional Consistently Cater to our Using Providing
sweeteners ingredients refresh our global renewable products at
to reduce with consumer with consumer by and reusable the right
calories nutritional good tasting providing material temperature
benefits products affordable
products
• Stevia • Omega 3s • Sparkling • Pulpy • PlantBottle • Coolers
• Recycle
• Antioxidants • Simply • P&L
Orange Flexibility

9. Insights Drive Robustness Of KO Innovation Pipeline
To Win In The Marketplace With Our Bottling Partners
Consumer Business
Insights Insights
Innovation
Technology
Insights

10. Proprietary Positions, Insightful Innovation And
Big Brands Will Enable Sustainable Innovation
Proprietary
Position + Insightful
Innovation + Brands
Intellectual Property Product Coca-Cola
Exclusivity Package Sprite
Speed To Market Equipment Minute Maid
Cost Advantages Process Newcomers
Environment (illy, CASCAL)
Energy
Sustainable Innovation

11. Our Strategy Is To Have A Robust Portfolio
Of Innovation
R&D
External Acquisitions
Partners
INNOVATIONS

12. Our Strategy To Scale Big Bets Is Working
INNOVATIONS
illy rights
held in joint venture

13. Robust R&D, External Partnerships And
Acquisitions Feed Our Strategic Projects Pipeline
INNOVATIONS
R&D
External Acquisitions
Partners

15. Our Culture Of Innovation Is Changing
The Game And We Are Just Getting Started
Led by Insights
Incubate
Leadership
Innovations Courageous,
To Learn as the Passionate,
Initiative Grows Diversity of Thinking,
Deliberate and Decisive
External Partnerships
Academia, Technology Incubator, Startups, Biotechs, Suppliers

16. Our Culture Of Innovation Is Changing
The Game And We Are Just Getting Started
Atlanta

17. Our Culture Of Innovation Is Changing
The Game And We Are Just Getting Started
Brussels

18. Our Culture Of Innovation Is Changing
The Game And We Are Just Getting Started
Rio de Janeiro

19. Our Culture Of Innovation Is Changing
The Game And We Are Just Getting Started
Tokyo

20. Our Culture Of Innovation Is Changing
The Game And We Are Just Getting Started
Shanghai

21. Innovation Exhibits
An Opportunity To Connect With Our New Culture Of Innovation
Taste The Products
Explore Our Package Innovations
Experience The Game-Changing Equipment
Interact With The Leadership Team
Gain A Sense Of Our Commitment To Deliver Our 2020 Vision

22. The Logistics
Rotate Through Two 30 Minute Exhibits
• Product and Ingredients
• Equipment and Packaging
Groups Based On Brand On Back Of Your Name Tag
Opportunity To Revisit Points Of Interest During Lunch