13. 1) Retail Opportunity For Non-CSD’s
• More Space
• More Promotions
• More Merchandising
• Pressure To Perform
• Slotting
• Incremental Support
Dynamics
14. • More Space
• More Promotions
• More Merchandising
• Pressure To Perform
• Slotting
• Incremental Support
Get ReadyDynamics
• Greater Interest From Big
Bevcos
• Category Management
Pricing
Promotion
Assortment
• Build Strategic Partners
Retailers
Distributors
1) Retail Opportunity For Non-CSD’s
25. But… The More Things Change, The More
They Stay The Same
Vision Differentiation Tenacity
Neil Kimberley
VP Strategy Essentia Water
@foodsfluidsbynd