Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!
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4. • The Selfie Culture
• What Selfie Culture Says About Today’s
Consumer
• What You Can Learn from the Selfie
Phenomenon
• Ways to Show Your Best Side Using Social
• Valuable Links
• Q&A
Agenda
6. A photograph that one
has taken of oneself,
typically one taken
with a smartphone or
webcam and uploaded
to a social media
website.
selfie:
Selfie Culture
8. 54% percent of Internet users
have posted original photos online*.
*Pew Internet & American Life Project
Source: Huffington Post
There are nearly 62 million tagged
selfie photos on Instagram
Selfie Stats
9. “The desire to take, post and
get ‘Likes’ on selfies goes back
to a biological behavior all
humans are wired for. – Dr.
Pamela Rutledge, psychologist
Selfie Psychology
33. • Blog post: 5 Ways to Make Your Brand Lovable
http://bit.ly/FRMSLovableBrand
• Blog post: Top 10 Most-Searched Amenities
http://bit.ly/Top10MostSearchedAmenities
• New App: The all new ForRent.com® Mobile
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Valuable Links