Is RTB the future of Online Advertising? And if so, why is it crucial for e-commerce? George Frangakis, Managing Director of ForestView, has the answers.
4. Real Time Bidding
Multi sourced data
signals
+ Programmatic
Data
Unlock targeting and optimization
decisions
5. Digital Omnichannel
User Experience
Digital Omnichannel
Campaigns
Cross Channel Campaigns
"an integrated sales experience with
information-rich experience of online
shopping"
Display
Email
Social
Affiliate
Search
Mobile
Retargeting
11. 1st Data Filter
2nd Data Filter
CPA
CPA
Display
-34,61%
-39,15%
Search
+9,84%
+2,21%
Social
-18,73%
-24,38%
Retargeting
-26,55%
-31,65%
JAN 2014 CASE STUDY