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An Advertisers Perspective
Protecting the brand image
Affiliates are partners
Advertisers appreciate
Good presentation
Reinforcement of brand attributes
Articles
Advertorials
Reviews
Feedback
Results
BRAND
Business Vs Marketing
Brands are loosing control
The good news for Affiliates
User Generated Content
The good News for Affiliates
The Social Impact Online Information
FUTURE GROWTH
Το Διαφημιστικό Μέλλον
Περισσότερες – Lead generation καμπάνιες
•
•
‘’Between 2008 and 2012, on Online Performance Marketing , as a whole, grew by 57%
due to lead generation spend increasing by 136%
and affiliate marketing spend increasing 50% ’’
Πηγή: PwC, IAB UK 2012
Different Advertisers
Finance
Retail
Telecoms - Media
Travel - Leisure
Gaming
0% 10% 20% 30% 40% 50%
Πηγή: PwC, IAB UK 2012
UK Affiliate Αγορά % διαφημιζομένων
Different Affiliates
Add value to the consumer
And you Add value to the brand
Your reward will come
Helpful URLs
• http://www.forestview.eu/en/outbound/dynamic

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An advertisers perspective: evolving Affiliate Marketing

Notes de l'éditeur

  1. FMCG’s πολλοί διαγωνισμοί μόνο 7% στην ελλάδα.
  2. Ηλεκτρονικά 62% Gaming Betting 48%