QR Codes for Bed and Breakfasts
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QR Codes for Lodging Seminar for the Mid-Atlantic Innkeepers Conference 2012 Slide notes at http://chefforfeng.wordpress.com/2012/03/06/qr-codes-for-lodging-from-the-mid-atlantic-innkeepers-conference/
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QR Codes for Bed and Breakfasts
- 1. QR Codes for Lodging ©Forfeng Designs 2012
- 2. QR (Quick Response) QR codes were invented by Toyota to track vehicles during the manufacturing process. ©Forfeng Designs 2012
- 3. Why Use QR codes? Brand Awareness Drive Traffic to your website or social media Deliver incentives for guest stays and guest retention ©Forfeng Designs 2012
- 4. Image courtesy: http://blog.euservices.com ©Forfeng Designs 2012
- 5. It’s neat but is it usable? Yes Image from: http://www.youscan.me/help/ No, Scan a QR Image from: code while http://www.blacknetgroup.com/how- driving? realtors-are-using-qr-codes/ ©Forfeng Designs 2012
- 6. Test It! Useless if it doesn’t work at all ©Forfeng Designs 2012
- 8. QR codes are very flexible for the user, Print at your inn on Avery labels Scan the QR code for upcoming Special Packages and a coupon for 25% OFF ©Forfeng Designs 2012
- 9. Think about pointing the QR codes to other things besides your website. • QR codes on print ads • QR codes to social media photo albums (Facebook & Google Plus) • QR codes to Recipes • QR codes for specials, offers & packages • QR codes for discounts or special offers • Give your customers referral cards with a QR code on which leads to a special friends and family rates page. ©Forfeng Designs 2012
- 10. New Hampshire IS the place to stay Why? Scan the QR code and find out why. ©Forfeng Designs 2012
- 11. Think about placement and think about how people scan Back Front New Hampshire B&Bs Rock ©Forfeng Designs 2012
- 12. Special Packages just for you! New Hampshire IS the place to stay ©Forfeng Designs 2012
- 14. To a mobile friendly page ©Forfeng Designs 2012
- 16. Scan for a discount ©Forfeng Designs 2012
- 17. You need to give people a reason or incentive to scan the code. “Visit our website” isn’t enough of a hook ©Forfeng Designs 2012
- 18. Tips ©Forfeng Designs 2012
- 19. • Glossy materials tend to reflect a lot of light and can distort a QR code, as can textured papers. • Remember to drive the links to a mobile friendly resource • Some people don't know what QR codes are (even ones with cell phones), use the KISS principle, explain it a little if possible. • Test your QR codes with multiple readers and devices. • Make sure to use colors that create an effective contrast between the QR code and the background. • Shorter URLs have less of a chance of coding error while being scanned • Make sure the code is large enough to be scan-able, Test Test Test • Text only QR codes are an option for those place w/out internet access ©Forfeng Designs 2012
- 20. You can generate QR codes and MS tags with the Tag Manager, and also track a number of consumer actions associated with the use of those 2D codes. http://tag.microsoft.com/ ©Forfeng Designs 2012
- 21. A few QR code generators http://delivr.com/qr-code-generator http://qrcode.kaywa.com/ http://zxing.appspot.com/generator/ http://www.qurify.com/en/ Favorites: http://kimtag.com/ (social hub http://www.likify.net/ (Generate FBLikes) http://qrdroid.com (mulitple options) http://www.socialqrcode.com/ ©Forfeng Designs 2012
- 22. Free Mobile Phone Emulators http://www.mobilemoxie.com/handset-emulators/phone- emulator/ list of specific mobile emulators: http://mobiforge.com/emulators/page/mobile-emulators ©Forfeng Designs 2012
- 23. Thank You! ©Forfeng Designs 2012