Identity Management at Yellow Pages Group
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General Session presentation by Andre Boisvert, Chief Architect, Yellow Pages Group, at the 2014 IRM Summit in Phoenix, Arizona.
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Identity Management at Yellow Pages Group
- 1. Presented By: IRM Summit 2014 Identity Management at Yellow Pages Group © Copyright 2014 Yellow Pages Group. All rights reserved.
- 2. © Copyright 2014 Yellow Pages Group. All rights reserved. Contents • About Yellow Pages Group • The Initial Deployment • The Bigger Picture 2
- 3. © Copyright 2014 Yellow Pages Group. All rights reserved. About Yellow Pages Group 3
- 4. © Copyright 2014 Yellow Pages Group. All rights reserved. 4 Yellow Pages Group is a leading media and marketing solutions company in Canada
- 5. © Copyright 2014 Yellow Pages Group. All rights reserved. 5 7.3 million Unduplicated unique visitors to our network of websites 6.5 million Downloads of our mobile apps 26%Internet users reached in Canada each month
- 6. © Copyright 2014 Yellow Pages Group. All rights reserved. 6 Traffic & Distribution Channels To name a few…
- 7. © Copyright 2014 Yellow Pages Group. All rights reserved. 7 We serve approximately 300,000 local businesses Through our nationwide sales force of 1,100 media consultants
- 8. © Copyright 2014 Yellow Pages Group. All rights reserved. The Initial Deployment 8
- 9. © Copyright 2014 Yellow Pages Group. All rights reserved. The Visible Part 9 Digital Transformation
- 10. © Copyright 2014 Yellow Pages Group. All rights reserved. Digital Transformation 10 Marketing Sales Information Technology Customer Service Fulfillment The “not-so” Visible Part
- 11. © Copyright 2014 Yellow Pages Group. All rights reserved. Next-Generation Intranet 11 Employee Generated Content Learning Collaboration Knowledge Sharing Social Interactions
- 12. © Copyright 2014 Yellow Pages Group. All rights reserved. Details That Matter • Works on any browser • Works with any device • Works from anywhere at anytime • Anyone can contribute 12
- 13. © Copyright 2014 Yellow Pages Group. All rights reserved. Key Components 13 Global Navigation and Announcement Bar Global Search Identity and Access Management Enterprise Social Platform Document Storage & Sharing Self- Service Learning Portal & Web Content Management
- 14. © Copyright 2014 Yellow Pages Group. All rights reserved. Project Metrics • Started in December 2012 • Went Live in April 2013 • Duration of 16 weeks • Staffing of 9 FTE’s • Involvement of a « Niche System Integrator » • 2500 Employees • 4 Major Platforms (2 SaaS, 2 Hosted In-House) • In the following, we integrated approximately a dozen of other enteprise applications 14
- 15. © Copyright 2014 Yellow Pages Group. All rights reserved. The Bigger Picture 15
- 16. © Copyright 2014 Yellow Pages Group. All rights reserved. Identity Relationship Management • Have a Single IAM Platform for ALL users • Employees • Customers (advertisers) • Consumers • Partners (subcontractors, consultants, …) • Put it in ALL applications – Properly understand the context • Key Design Factors • Works from anywhere, anytime, on any device, … • Is the foundation for our Big Data strategy • Non-Stop, highly performant and adaptable 16
- 17. © Copyright 2014 Yellow Pages Group. All rights reserved. Benefits of the New Approach • Same IAM technology for all platforms • Removes unnecessary intermediates / overhead by having the right user perform the task directly • Skips unnecessary « login and search » steps • Shifts the design from « Do we need IAM for this application? » to « What are the Use Cases for each user groups? » • Provides a Universal Key to refer to a User (access, resources , Big Data, …) 17
- 18. © Copyright 2014 Yellow Pages Group. All rights reserved. Search Results (consumer’s viewpoint) 18
- 19. © Copyright 2014 Yellow Pages Group. All rights reserved. Search Results (advertiser’s viewpoint) 19 Navigate to the “Edit Content” Application
- 20. © Copyright 2014 Yellow Pages Group. All rights reserved. Search Results (advertiser’s viewpoint) 20 Navigate to Performance Analytics Application
- 21. © Copyright 2014 Yellow Pages Group. All rights reserved. Search Results (advertiser’s viewpoint) 21 Navigate to the Purchase and Upgrade Application
- 22. © Copyright 2014 Yellow Pages Group. All rights reserved. Project Metrics • Project started in January 2014 • It will go live in June 2014 • 250,000 Customers • Initial on-boarding of 32,000 Customers • Next Phase (end of 2014) will address consumers (4-5 millions) 22
- 23. © Copyright 2014 Yellow Pages Group. All rights reserved. Key Takeaways • IAM can be an “Enabler” to the Business Strategy • Don’t Fight the “New IT Models” – Embrace Them • Plan Use Cases Thoroughly – Involve Marketing 23
- 24. © Copyright 2014 Yellow Pages Group. All rights reserved. Thank You! 24
Notes de l'éditeur
- This Slide: “Yellow Pages Group is a leading media and marketing solutions company in Canada.” Present YPG mission and explain that this this equally applicable to print and digital.
- This Slide: Provide a quick overview of our online reach. The objective is to underline our size / importance in the canadian digital marketplace.
- This Slide: Provide a quick overview of Traffic & Distribution Channels. The objective is to underline the fact that, in the digital world, we project advertisers’ content to non-YP platforms because consumers do not search/find businesses in only one place.
- This Slide: Provide a quick overview of Traffic & Distribution Channels. The objective is to underline the fact that, in the digital world, we project advertisers’ content to non-YP platforms because consumers do not search/find businesses in only one place.