L'Oreal is a multinational cosmetics company headquartered in France. In India, L'Oreal aims to capture market share, provide higher quality products, and penetrate the lower income market. It competes with other brands and has a 41% market share of hair color and skin care products in India. L'Oreal's SWOT analysis notes its strong brand portfolio and R&D capabilities but also competition from private labels and dependence on Western European markets.

1. L'Oreal India Loading

2. Multi national company Head office

3. History

4. Company Overview

5. Our brand’s BECAUSE YOU'RE WORTH IT

6. Segmentation of L’Oreal Psychographic Segmentation Age Segmentation Segmentation Benefits Segmentation Income Segmentation Gender Segmentation

8. Providing higher quality products

10. Product life cycle Development Growth Introduction Maturity Decline

11. Market share of L’Oreal Other brand’s 59% L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6%

12. Brand ambassadors

13. Games by L'Oreal

15. Competition from Private Labels

17. M&A Opportunities