The Startups Guide to Inbound Marketing shares what tools you should be using for your startup's messaging, social media, SEO and inbound marketing?

1. A Publication of
THE STARTUP’S
GUIDE TO
MARKETING
What Tools Do You Use for
Messaging, Social Media,
SEO and Inbound Marketing?

2. INBOUNDMARKETING AND WHY STARTUPS NEED IT
1
WHY CARE ABOUT MARKETING?
Startups face plenty of challenges
when they enter the marketing
arena. There’s always someone who’s
got more money, more social media
presence, or a more established
identity.

3. INBOUNDMARKETING AND WHY STARTUPS NEED IT
2
HOW TO STAND OUT
However, there’s a way to rise above
the din, even in a highly crowded and
fast-moving market. It’s called
inbound marketing and it has quickly
become the most reliable way to
market from the ground up.

4. 3
INBOUNDMARKETING AND WHY STARTUPS NEED IT
SO WHAT EXACTLY IS INBOUND MARKETING?
• A multi-tiered and multi avenue approach
• Using all possible digital channels
• Working with, not against traditional
marketing methods
• Creating loyal customers and building
brand awareness
• Creating a complete marketing strategy:
advertising, online channels, grassroots
engagement, social media, etc.

5. 4
GET THE FULL STARTUP’S GUIDE TO MARKETING NOW
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6. 5
THREE QUESTIONS TO ASK YOURSELF ABOUT
INBOUND MARKETING
1. WHO IS OUR AUDIENCE?
Depending on your demographic
segmentation, audiences react to and
expect different things. This goes beyond
age, gender, and location. The best way to
think about your audience is in terms of
customer personas rather than generalizing
something like “women ages 18-24.”

7. 6
THREE QUESTIONS TO ASK YOURSELF ABOUT
INBOUND MARKETING
2. WHAT IS OUR POSITION?
Rather than a mere catchy tagline or sales pitch,
tells everything you need to know when making a
purchasing decision.
This encompasses:
• Who is your product designed for?
• What problem does it solve?
• Why is it better than the competition?

8. 7
THREE QUESTIONS TO ASK YOURSELF ABOUT
INBOUND MARKETING
3. WHAT IS OUR BIG-PICTURE GOAL?
Every successful company is represented by a strong
identity that brings together a brand and a public pitch.
The big-picture goal represents this.
These questions clarify the target audience, inner
substance, and external identity of your message.
By working through them, your message will usually
start to take shape without you even realizing it.

9. THE ENHANCED VERSION OF THIS GUIDE INCLUDES:
The Components of Inbound Marketing for Startups:
• Search Engine Optimization
• Social Media
• Content Creation
DOWNLOAD YOUR FREE COPY AT
8
GET THE FULL STARTUP’S GUIDE TO MARKETING NOW
http://goo.gl/02YPGE