13 Reasons To Embrace The Web

13 Reasons To Embrace The Web In Any Economy Why The Web Is More Important Now Than At Any Other Time

Goals This presentation will show you how: The web is your ideal employee Embracing the web makes real fiscal sense The web can improve the customer experience

Reason 1 ,[object Object],A newspaper has a limited lifetime (in days)

Reason 1 ,[object Object],A newspaper has a limited lifetime (in days) A website can last longer (years)

Reason 1 ,[object Object],A newspaper has a limited lifetime (in days) A website can last longer (years) A typical Business website costs about as much to build as one large display ad in a newspaper for a week

Reason 1 ,[object Object],A newspaper has a limited lifetime (in days) A website can last longer (years) A typical Business website costs about as much to build as one large display ad in a newspaper for a week You can host a typical business website for less than one traditional display ad in a newspaper per month

Reason 2 ,[object Object],Traditional media is a “one-shot” deal

Reason 2 ,[object Object],Traditional media is a “one-shot” deal The web is always growing with you

Reason 2 ,[object Object],Traditional media is a “one-shot” deal The web is always growing with you Using things like Content Management Systems (CMS) you can tailor and grow your website’s content over time

Reason 3 ,[object Object],Test and adapt your message frequently (daily if need be)

Reason 3 ,[object Object],Test and adapt your message frequently (daily if need be) Keeping a website update-to-date is more easily done than traditional media

Reason 4 ,[object Object],Use traffic analysis software to see who your visitors are, where they are coming from, and exactly what they’re looking at when they are on your site

Reason 4 ,[object Object],Use traffic analysis software to see who your visitors are, where they are coming from, and exactly what they’re looking at when they are on your site No other medium offers this level of results based detail

Reason 5 ,[object Object],Engage in direct conversations with you customers

Reason 5 ,[object Object],Engage in direct conversations with you customers Develop a stronger, more loyal following with your customers

Reason 6 ,[object Object],Every year more and more customers shop for something online

Reason 6 ,[object Object],Every year more and more customers shop for something online Not having a website in this day and age is akin to saying “Oh, I don’t have a phone, fax, or email address”

Reason 7 ,[object Object],How much time and money do you spend answering repetitive questions?

Reason 7 ,[object Object],How much time and money do you spend answering repetitive questions? A website can answer these questions better, and in more detail, over and over again for almost no cost

Reason 8 ,[object Object],Downloadable forms you can type into, internal and external communication, streamlining payments and billing

Reason 8 ,[object Object],Downloadable forms you can type into, internal and external communication, streamlining payments and billing The web costs less than paper mailing and paying someone to answer phone calls

Reason 9 ,[object Object],Using the web you can join and engage the world-wide community

Reason 9 ,[object Object],Using the web you can join and engage the world-wide community Regardless of if you have a website or not, people use the web to talk about products and services

Reason 10 ,[object Object],You can sell your product or service to your local community or to the world from your website

Reason 10 ,[object Object],You can sell your product or service to your local community or to the world from your website The web is an ideal platform for exporters

Reason 11 ,[object Object],The web is on 24 hours a day, 7 days a week, 365 days a year

Reason 11 ,[object Object],The web is on 24 hours a day, 7 days a week, 365 days a year Your business is more than likely not open 24 / 7 365

Reason 11 ,[object Object],The web is on 24 hours a day, 7 days a week, 365 days a year Your business is more than likely not open 24 / 7 365 Why should you be limited to only do business during “normal business” hours?

Reason 12 ,[object Object],Traditional advertising and direct mail are slow, costly, and indirect ways of communicating with your customers

Reason 12 ,[object Object],Traditional advertising and direct mail are slow, costly, and indirect ways of communicating with your customers Using blogs, newsletters, email campaigns and other social media is almost instantaneous communication with your customers

Reason 13 ,[object Object],Why should your competition have the advantage?

Reason 13 ,[object Object],Why should your competition have the advantage? They already have a website even if you don’t

Reason 13 ,[object Object],Why should your competition have the advantage? They already have a website even if you don’t Isn’t it time you embraced the web?

Resources Associated Costs Domain Name - $35 Annually from reputable Registrar Web Site Hosting – as little as $6 / month on a year contract Bandwidth Charges – Monthly, when you exceed your established bandwidth limit Graphic Design - $350 – 500 one time deal

Resources Reputable Registrars Network Solutions - http://www.networksolutions.com/ Register.com – http://www.register.com

Resources Graphic Design 99 Designs - http://99designs.com/

Contact Phone: 715.340.4154 Email: info@fossilfoundry.com Twitter: @FossilDesigns LinkedIn: http://www.linkedin.com/in/jeffreygrantallen

13 Reasons To Embrace The Web

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13 Reasons To Embrace The Web