Powerbucks_BConnected_BOYDMarketing Pitch
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Powerbucks_BConnected_BOYDMarketing Pitch
- 1. Powerbucks™ Marketing Team Kickoff Meeting April 14, 2014 Together delivering new and compelling gaming entertainment experiences to players
- 2. Agenda 1. Meet the teams - Roles & Responsibilities 2. Powerbucks game introduction 3. First 90 days plan Maximum exposure; minimum cost (Field Trial program) B Connected player marketing integration 5. Phase II teaser 6. Next steps and Q & A IGT Confidential July 23, 2015
- 3. What is Powerbucks™? [Watch our video. Click anywhere in the box.] IGT Confidential July 23, 2015 Built from the ground up as a new ‘Jackpot-Focused’ Wide- Area Progressive; launching first in NJ, SD and NV Every wager is a chance to win a $1M; suits all wallets and drives more handle Inter-state connectivity, driving frequent, high value progressive hits
- 7. Reel Select Bonus IGT Confidential
- 8. Stacked Wheels Bonus IGT Confidential
- 9. Marketing Plan – 3 Phased Approach IGT Confidential July 23, 2015 Phase 1: First 90 Days – Max exposure/Min cost •NV Field Trial at Boyd Las Vegas properties; NJ installations at Borgata •Joint Press Release •Powerbucks™ collateral available for B Connected marketing activities Phase 2: July – Sept • Introduce additional base game content for Powerbucks™ • Broaden footprint for Powerbucks™ in approved markets • Begin more aggressive launch activities with targeted partners Phase 3: Nationwide Launch at G2E • Celebrate Powerbucks™ millionaires! – Win the Dream? • Online Convergence – Canada and New Jersey liquidity • Note: plans for Phase III will depend on number of approved states/jurisdictions and game placements
- 10. First 90 Days Powerbucks™ Marketing Launch Efforts July 23, 2015 IGT Confidential 10
- 11. Where are your games located? IGT Confidential July 23, 2015 Nevada Field Trial •Fremont Hotel & Casino •Gold Coast •Main Street Station •Orleans •Sam’s Town •Suncoast Hotel & Casino New Jersey • Borgata Hotel Casino & Spa
- 12. Launch Objectives 12 Objective #1 - Drive play to the games on the floor at all Boyd casinos Objective #2 – Create awareness about the Powerbucks brand through B Connected loyalty club
- 13. Powerbucks™ Driving Play to the Game on-property 13 • B Connected marketing channels • Penny Lane messaging • B Connected App messaging & promotion • Kiosk swipe promotions • Social Media • Coupon sheet and Direct Mail offer • The Orleans Arena signage • On-floor Posters and Plasmas • External Marquees • Floor personnel training event
- 14. Phase 1: IGT Collateral • Print ad templates • Online Banners -formatted as static JPGs, animated GIFs or Flash • eDM header and copy • Layered source files • Powerbucks logos • End caps (2 versions) • Player education video • Motion graphics • Machine photos IGT Confidential July 23, 2015 14
- 15. Phase 1 Collateral: Ready-to-Use Examples IGT Confidential July 23, 2015 B2B2C: Rich Media Banners B2B2C: Print, On-property B2B2C messaging: Introducing PowerBucks by IGT. Get ready. IGT Powerbucks™ will deliver $1 million minimum jackpot payouts – more frequently than any other progressive jackpot. Look for Powerbucks™ on your favorite themes like James Cameron’s AVATAR™ and the Twilight Zone™. Tap into the power at [insert casino URL here] 15
- 16. Joint Public Relations Efforts IGT Confidential July 23, 2015 Michelle Schenk
- 17. Powerbucks™ Millionaire Winner’s Kit • Operator execution check list • Q& A document Social Media components • Digital check w/casino logo printed on it • Social media best practices one-sheet IGT Value Add: Megajackpots Facebook inclusion into Recent Winners gallery • Co-partner Press release IGT Confidential July 23, 2015 17
- 18. Phase II and beyond Powerbucks™ Marketing Launch Opportunities July 23, 2015 IGT Confidential 18
- 19. Powerbucks™ Accelerator Pack 19 Accelerator Pack Includes • Digital assets (eDMs, posters, ads, banners) • USB drive loaded with Powerbucks™ SoMe content, end cap graphics, game video, images and logo • Instructions for launch event, including interactive experience setup, social media party, models and costumes • Promotional merchandise and cocktail recipes • Instructions for celebrating Powerbucks™ win (Millionaire-in- Training) IGT Confidential July 23, 2015 Win the Dream Contest Interactive In-Casino Experience Social Media Wall Free play Scratchers Prizes in-kind
- 20. Next steps… Open discussion… ALL IGT Confidential July 23, 2015
- 21. Powerbucks™ Marketing Team Kickoff Meeting April 14, 2014 Together delivering new and compelling gaming entertainment experiences to players
Notes de l'éditeur
- “In-Game” unlockable bonuses and increased eligibility through the Power Meter incentivize the player for higher average bet.
- PowerPicks on left, available at all wagers Reel Select in middle, available at wagers of 150C or more Stacked Wheels on right, available at wagers of 300C or more (wager up in online over 300C).
- PowerPicks Bonus is most similar to a PowerBall lottery ticket. Player makes 10 selections on the left and then a final PowerPick on the right. PowerPicks is the ‘anticipation’ bonus.
- Reel Select is the ‘survivability’ bonus. As players select spinning reels they try to spell POWERBUCKS. Players continue to collect credits and letters from each reel until a duplicate letter is received from any single reel, then the reel is no longer active and looks ‘fried’.
- Stacked Wheels is the ‘lock puzzle’ bonus. Players are trying to get the lightning bolt on the further most left position on the Reel for an opportunity to spin the respective Wheel for that Reel. Lightning bolts will lock in the center position for a possible future wheel spin should the left lightning bolt land in the center position on any Reel spin.