With the fast paced life we currently lead it is difficult to take time out to read a magazine or newspaper. What is the solution to this? Move towards digital! Here are a few reasons why magazines should move to digital and some unique examples.

3. • 205Mn+ people access the internet in India
• 90Mn Indians use the Internet everyday; a number considerably
larger than the reach of newspaper + magazine
• 110Mn Future Confident Indians access
the internet from their phone.
60% of these are less
than 25 years of age and
60% own Automobiles.
• 96 Mn people on Facebook
and 33 Mn on Twitter.
Social media is NOW!

4. Ability to
Crowd Source
Content
Convenience
Spread
Awareness +
Drive
Subscriptions
Exploit
Opportunities
for Advertising
and Tie-ups
Get Real Time
Feedback

5. Ability to
Crowd Source
Content
Convenience
Spread
Awareness +
Drive
Subscriptions
Exploit
Opportunities
for Advertising
and Tie-ups
Get Real Time
Feedback

6. to take out
time to read print media
• Indians lead a hectic and busting life
• But they spend approx. 4H 54Mins online daily
• They catch up on reading while travelling or even
working

7. Ability to
Crowd Source
Content
Convenience
Spread
Awareness +
Drive
Subscriptions
Exploit
Opportunities
for Advertising
and Tie-ups
Get Real Time
Feedback

8. Brand looks out for
relevant audience on
Facebook, Twitter and
other Digital Platforms
(through well targeted
Paid and Organic means)
Engages audience
and spreads
awareness
Encourages
audience to
subscribe to the
magazine
User subscribes to
magazine online and has
it delivered to his
doorstep.
He/She could also also
subscribe for online
content via e-books and
apps

9. Ability to
Crowd Source
Content
Convenience
Spread
Awareness +
Drive
Subscriptions
Exploit
Opportunities
for Advertising
and Tie-ups
Get Real Time
Feedback

10. • Social Platforms encourages a two way communication
• A hash tag can be placed below each article encouraging readers
to share their personal views on Twitter
• The magazine readers could also scan an
image via their Smart Phones to read
more about the article online / watch a
video

12. Ability to
Crowd Source
Content
Convenience
Spread
Awareness +
Drive
Subscriptions
Exploit
Opportunities
for Advertising
and Tie-ups
Get Real Time
Feedback

13. • The fans were asked to decorate a corner
of their room, using one or all of these
elements - diyas, rang, sweets, bling to
decorate a corner of their home.
• They then shared a picture of their
creation on the GoodHomes Magazine
Facebook wall.
• The best entry received a free living
room makeover - styled by GoodHomes
with products from www.pepperfry.com

14. Ability to
Crowd Source
Content
Convenience
Spread
Awareness +
Drive
Subscriptions
Exploit
Opportunities
for Advertising
and Tie-ups
Get Real Time
Feedback

15. The campaign gave birth to India’s first fully
crowd-sourced magazine issue, aptly titled
‘Made By You.’
Platforms used to crowd source content:
• Facebook Application
• Google Hangout for the editorial team to
meet the contributors
• Twitter
#MadeByYou
#MistakesMenMake
#BadDate
#GenderCliches

16. #MistakesMenMake
#BadDate

17. In a first-of-its-kind, integrated campaign, Femina Fast Fiction provided a
platform through a microsite for 39 million aspiring amateur writers to
showcase their work to voracious readers.
Platforms used to receive stories:
• Facebook Application
• Twitter
#HappilyEverAfter
#OneStormyNight
#AndHeWasTheOne

18. Vogue Magazine’s December iPad app takes you right inside their December
issue and beyond.