The document outlines a two-year campaign plan to end orca whale captivity. The plan involves educating five target publics: the general public aware and unaware of the issue, orca conservation groups, SeaWorld investors/sponsors, and lawmakers. Objectives are raising awareness and passing legislation banning captivity. Strategies include social media campaigns, lobbying, and encouraging investors to withdraw support. The budget allocates funds for staff and expenses to implement communication and action plans over two years. Coordination between orca groups and designated teams will be key to achieving the goal of removing orcas from captivity.

2. 2
Table of Contents
Defining the Problem 3-5
The Problem
Situational Analysis
The Problem Statement
Planning and Programming 6-9
Problem Goal Statement
Target Publics
Objectives
Action and Communication Strategies and Tactics
Taking Action and Communication 10-14
Coordinating Action and Communication
Program Implementation Plans
2-Year Campaign Timetable 15-16
Evaluation of Program 17
Evaluation Plans
Feedback and Program Adjustments
References 18
Dedication 19

3. 3
Defining the Problem
The Problem
Orca whales have been an asset to the “family fun” entertainment
business for over 40 years. With the release of the Blackfish documentary in July
of 2013 the dangers of orca whales in captivity were highlighted and spread
awareness and outrage throughout not only America but also the world as a
whole. Even though many sponsors, investors and the general public have
stopped programs, investments and park attendance with SeaWorld and other
amusement parks the orca whales are still being bred and held captive around
the world. The problem not only roots with animal cruelty but orca whales are
dangerous to humans as well. There been fewer than five recorded orca whale
attacks on humans in the wild but there has been more than 130 orca whale
attacks recorded while in captivity since the early 1970’s. That is over 130 human
lives that have either been taken or jeopardized because of exposure to orca
whales while in captivity. The Occupational Safety and Health Administration has
made strides in making orca whale training safer for humans by eliminating
contact with the orcas in the pools but the breeding and holding orca whales in
captivity still continues.
Orca whales are one of the smartest mammals to live on this planet, they
are social beings that thrive in family units and by separating them from their
pods and forcing them to live in confided spaces they suffer from posttraumatic
stress syndrome and act out in dangerous ways to the humans they come in
contact with. The culture of our society says it is normal to watch orca whales
perform, “behaviors,” for entertainment but the turmoil that can come with
these animals forced to perform is greater than anyone could have expected.
Situational Analysis
The Blackfish documentary was shown at many film festivals and theaters
around the nation and world before it was released on CNN late October. This
exposure sparked a pristine opportunity to showcase to the public the problems
with orca whales held in captivity. This documentary has the opportunity to
sweep the nation and world as a whole the more it is released on cable
television. Awareness alone will convince people to stop supporting SeaWorld,
other amusements parks that host orca shows, and their conglomerates. The
strength this propaganda has on the nation is very powerful. Beautifully
showcased, the documentary has emotionally moves people and creates a
movement evoked by passion to end this type of animal cruelty. Expose and
awareness are the first steps to gain momentum to get orca whales out of

4. 4
captivity. Through conservation groups like the Orca Whale Conservancy Group,
the Whale and Dolphin Conservancy, and many other groups that are taking
action to remove orca whales out of captivity there is a better opportunity to
reach goals while working as a unit. There is opportunity to lobby and pass
legislation to ban all marine animals and mammals including orca whales from
being held in captivity. The facts are not hard to prove. The fact that orca whales
are in captivity and the dangers that come with that are straightforward facts
that the general public understand when they come in contact with the
documentary or subject.
With this come the threats that getting orca whales out of captivity face.
SeaWorld and the conglomerates, investors, and sponsors that invest much of
their money into this company and others similar to it hold power that make it
hard to pass this legislation and laws restricting orca whales in captivity.
SeaWorld release statements and invests in its own publicity to show the public
that they are not doing harm to the whales. The public who are unaware believe
that the orca whale entertainment is a fundamental to “family fun,” amusement
parks. Its this arrogance that plagues the destiny of orca whales that are
captured or bred to entertain the people in a pool that is a micro compared to
the vast ocean space that wild orca’s are allowed to roam with their pods and
families. The weaknesses orca conservation groups face are unlike mentioned
above these groups do not have access to the financials necessary to make
strides in a campaign to end orca whale in captivity. It is no secret that the many
of these investors and such for corporations like SeaWorld are actually leaving
and profits have gone down since the release of Blackfish; the problem is still a
problem. Orca whales are still in captivity and as a unified unit programs can
help end this problem and change the culture of marine animal entertainment.
As the Occupational Safety and Health Administration has and continues to
create laws to slowly end orca whale captivity and the release of Blackfish has
brought awareness to the issue without continued exposure to it the issue will
soon be overshadowed by other similar problems. The opportunity orca whale
conservation groups have is to work together to create a campaign and publicity
to highlight the issue at hand and end this type of animal cruelty for good.
The Problem Statement
Orca whales in captivity are a danger to the whales themselves and the
humans that train and interact with them. Keeping them in captivity away from
their pods and confining them in pools to entertain and display “behaviors, “ for
audience members is a form of animal cruelty. As exposure and awareness to
this issue has been displayed to the general public through the documentary

5. 5
Blackfish, and through passed legislation from the Occupational Safety and
Health Administration, there is still a large amount of the general public that are
in the dark of the seriousness of this problem that plagues the culture of what
humans thinks is appropriate entertainment. There are still many publics that
could be reached to end the problem. The general public is unaware of whales
in captivity and the dangers that come along with that This industry needs to be
stopped and all investors, conglomerates, sponsors etc. that are financially
supporting these corporations are the only options to end this cruelty to orca
whales. By bringing overall awareness to people around the globe, investors,
conglomerates, and sponsors of SeaWorld and other corporations that use orca
whales as entertainment will have no other choice but to drop ties with the
corporation and end the breeding and capturing of orca whales for profit. By
creating more propaganda, publicity and advertisement from orca whale
conservation groups to educate and bring awareness to this situation, as well as
finding the funding to put together this campaign the more likely these
corporations will stop breeding and capturing orca whales.

6. 6
Planning and Programming
Program Goal Statement
It is apparent that the goal by the end of this campaign is to stop the
breeding and capturing of orca whales for entertainment and profit by the
corporations that put them there. By accomplishing this goal the orca
conservation groups will be doing much more than that. They will be educating
and bringing awareness to a social issue that is plaguing the world. It is not right
for humans to take intelligent animals out of their natural habitat to entertain us.
SeaWorld voices that by displaying these natural, “behaviors,” that direct us to
believe that if we see them perform we are more likely to conserve them in the
wild. They also want us to believe that a large amount of their profits go to
funding aid and conservation projects for animals in the wild when only less than
one cent for every one hundred dollars of revenue is donated to conservation in
the last decade. SeaWorld is feeding information to the public because they
have the funding to reach a large group of publics. The goal that needs to be
set for this campaign to go in full effect is to be financially stable enough to
follow through to reach a large group of publics as well.
Finding appropriate funding and educating the general public will not be
an overnight success. It will take approximately two whole years to see an even
bigger drop in SeaWorld’s profits and drops in investors and sponsors to be
able to get the orca whales out of captivity.
Overall, funding is crucial to the success of the orca whale anti-captivity
project. With enough funding and sponsors to end this animal cruelty, orca
whales will be removed from captivity and will stop endangering lives of humans
who choose to interact with these intelligent animals. Also with the substantial
funding and partnering with the Occupational Safety and Health Administration
legislation can be passed to make the captivity of orca whales against the law so
it will not be lawful to do so in the future.
Target Publics
There are five target publics the campaign will need to engage to ensure
that the goal is reached. The general public without awareness of the problems
with orca whales in captivity, the general public with prior awareness of the
problems with orca whales in captivity, publics affiliated with orca whale
conservation groups, investors, sponsors and conglomerates of SeaWorld, and
lobbyists and lawmakers that can help further legislation with the Occupational
Safety and Health Administration. All of these publics together can help
progress in the goal of ending orca captivity.

7. 7
Target Public #1: The general public without prior awareness of the
problems with orca wales in captivity (Nontraditional, latent, intervening,
secondary, external, domestic/international)
Target Public #2: The general public with prior awareness of the
problems with orca whales in captivity (Nontraditional, aware,
intervening, secondary, internal, domestic/international)
Target Public #3: Publics affiliated with orca whale conservation
groups (Traditional, active, intervening, primary, internal, domestic)
Target Public #4: Investors, Sponsors, and Conglomerates of
SeaWorld and other corporations that have captive orca whales
(Traditional, active/aware, intervening, primary, internal, domestic/international)
Target Public #5: Lobbyists and lawmakers that can help pass
legislation with the Occupational Safety and Health Administration
to make orca whale captivity unlawful (Traditional, active/aware,
intervening, primary, internal/external, domestic)
The general public covers a wide base of people. We are most interested in young,
college age students who use social media and adults who vote and have interest in
social injustice/ animal cruelty. These publics will be the ones that will be educated
on the issue of orca whale activity and spread the word.
Due to already being exposed to the issue this public will be crucial in spreading
their knowledge and joining/volunteering with conservation groups. We assume that
these publics will be similar to the ones above that are unaware of the issue
All individuals affiliated to orca conservation groups will be the main target public
that will lead all other target publics to reach our goal. It is important all orca
conservation group affiliates are on boar for the campaign so it is organized and ran
smoothly.
Due to the fact that SeaWorld is a public corporation and has investors investing in
their stock, sponsors that put on programs affiliated with SeaWorld, etc. if these
investments and programs stopped SeaWorld would not have the funds to function
as an amusement/ animal park. Educating these publics on the dangers of orca
whale captivity can end orca captivity.
If laws were passed that made it illegal to breed and keep whales in captivity than
SeaWorld would be forced to close it’s doors. This public is important because it
stands alone. If the other publics encouraged these lawmakers to create positive
legislation the goal will be reached.

8. 8
Objectives
The ultimate goal is taking orca whales out of captivity. By doing this
there are two objectives that need to be put in action. One objective being
educating and bringing awareness to the general public to lead all investors,
sponsors and conglomerates to stop financially supporting SeaWorld and similar
corporations. This will give SeaWorld and other similar corporations no other
choice but to close their doors and end this type of entertainment. The other
objective to make an effective change is having laws passed to make the
capturing and breeding of orca whales to be used for entertainment illegal.
Working towards the main goal these objectives are the appropriate way to give
a voice to this form of animal cruelty and ultimately give hope for other animals
that are confined to this way.
Educating and shedding awareness on this social issue will open avenues
to ending orca whale captivity. The general public as a unit has more power
than many realize. The government and legislators are here to serve the people.
The people are what investors hope to buy their product and to keep their
product relevant. If the people fight against this animal cruelty they can make
the change that is needed to end this injustice to orca whales.
The orca whale conservation groups will be the catalyst of change for the
Anti-Captivity Project. By organizing the awareness programs and doing all the
communication the project will entail to reach the goal. Since they will have the
most responsibility they will also be in need of finding volunteers and eventually
hiring more people to work on the campaign. The orca whale conservation
groups will be necessary for any laws to be passed and investing of SeaWorld
and other corporations to end. They will be the leading force to keep this
campaign headed in the right direction.
With the help of the general public, the orca whale conservation groups
can make an effective change to current condition of the campaign. With the
awareness Blackfish has started there is enough of the general public that
understands the issue and can then pass it on to their counterparts. Orca whale
conservations groups must make sure the general public is being made aware
and educated in the most professional way possible to make sure the
information is being passed on correctly.
Overall, each target public will play a key role in the Anti-Captivity
Project. There is no possible way that the campaign’s goal can be achieved
without the effort made by each of the target publics. Creating a cohesive unit
between all orca conservation groups can successfully bring awareness to the
issue and make it a priority to change for investors and lawmakers alike and
finally put an end to orca whale captivity.

9. 9
Action and Communication Strategies and Tactics
As explained in the “Objectives,” section, to achieve the goals all target
publics must work together to bring awareness to the issue to then end the
captivity problem. Internally all orca conservation groups must come together to
create a cohesive group that will work together to designate tasks that will then
lead towards accomplishing the goal. Each orca conservation group should
come together and have delegates to form a council that will carry out the goals
and plans implemented in this campaign. Designated teams will need to be
formed to assign specific tasks and steps towards each tactic that is put in place
to get orca whales out of captivity. There will need a team to work on
connecting with lobbyists and legislators to get laws passed to make orca whale
captivity illegal and unlawful and a team to have conversations with current
investors and sponsors of SeaWorld to end their investments and partnerships.
There will also need to have a teams to lead the education and awareness
programs through advertisement, social media, partnering with sponsors, etc.
and all plans that will be discussed further in this campaign proposal.
Communication between all teams working with the orca whale conservation
groups will be the key to making sure all messages are received clearly and
correlate effectively to reach the ending goal.
Many different forms of media will be needed to reach the goal of ending
orca whale captivity. The plan will include creating press releases for multiple
parts of the campaign including the most importantly, the education and
awareness programs and the progress on legislation and investors and sponsors
ending their investments and programs with SeaWorld. Every part of the
campaign publicized would help the end result because one of the main
priorities in this project is to bring awareness to the general public. Keeping the
subject of orca whale captivity relevant topics on social media and through
blogs. This alone can cut ticket sales and can take advantage of peer
advertisement.
Budget
5 Full-Time
Staff
10 Part- Time
Staff
All other plan
expenses
Total
Year 1 150,000 70,000 250,000 470,000
Year 2 150,000 70,000 500,000 720,000
Total 300,000 140,000 750,000 1,190,00
*Campaign must have paid employees to reach goals. Volunteers will still be necessary but not the entirety
of what the campaign needs to be successful.

10. 10
Taking Action and Communication
Coordinating Action and Communication
Communication will be key in organization of the campaign. The need for
five full-time staff will create a cohesive team that will be in charge of all plan
implementation. The diagram below will show how all communication goes to
the campaign leader then distributed to team leads, coordinators and their
teams. This will create a cohesive team of orca conservation group leaders that
can effectively create change.
Campaign
Leader
Assistant Campaign
Lead
SeaWorld Investor
Communications
Coordinator
SICC Team (2)
Legislation
Communications
Coordinatior
LCC Team (2)
Media
Communications
Coordinator
Social Media Team
(2)
Awareness and
Education Team
Leads (2)
A and E Team (3)
Campaign Leader:
• Will be in charge of all meetings and delegation of plans for the project.
• Be voice of campaign
Awareness and Education Team Leads:
• Will be in charge of all awareness and education program implementation
• Coordinate all programs to make sure they are effective
• Research on behalf of the campaign
• Delegate to Coordinators all tasks that will promote awareness
SeaWorld Investor/ Sponsor Communications Coordinator:
• Hold meetings with SeaWorld investors/ sponsors to explain goals of project
and encourage them to stop investing/ sponsoring
• Work with team to create presentations for meetings
Legislation Communications Coordinator:
• Hold meetings with legislators and lobbyists to communicate goals of
program to create laws to make keeping orca whales in captivity illegal
• Work with team to create presentations for meetings
Media Communications Coordinator:
• Create all media to be released to get media coverage on project
• Lead Social Media Team to effectively voice project goals

11. 11
Program Implementation Plans
The campaign project will consist of a number of plans that will carry on
throughout the course of the 2-year campaign timeline that will be shown in the
next section. All plans are separated by the different teams mentioned in the
“Coordinating Action and Communication,” section making each program have
a clear goal and coordinator. This will ensure that each team has specific tasks
and plans to achieve to ensure the campaign is able to reach its goal. Here are
the plans and program the campaign will carry out:
1. Awareness Programs
a. Orca Oreo™ Campaign
i. This plan incorporates awareness and fundraising.
ii. The campaign will team up with Oreo for a month and have
an orca whale imprinted on the cookie and so much percent
of each pack bottom will be donated to the Anti-Captivity
project.
iii. This plan will spread awareness about orca captivity. The
Oreo cookie is black and white, just like an orca whale. The
symbolism will catch the public’s eye and help fund the
campaign.
iv. These will be limited edition cookies that will be sold during
the month of June because it is a time when there is no
holiday Oreo would have a cookie for.
b. Billboard/ Ad Campaign
i. Create a series of billboard campaigns about the Anti-
Captivity Project and the problems with orca whales in
captivity.
ii. Also an ad series campaign that is similar to the billboard
series campaign that will run in magazines and on buses.
iii. All of these ads will be in a series that will change monthly.
Each month a specific message will be shown to emphasize
the dangers of orca whale captivity.
c. Public Viewings of Blackfish
i. Making the Blackfish accessible to the public will increase
awareness of the problems that come with orca whales in
captivity.
ii. CNN already made strides in making Blackfish available on
a couple separate occasions making the documentary
viewable during primetime. Also having Blackfish on Netflix

12. 12
made awareness of orca whale captivity even more
accessible.
iii. Now we need to find another venue to make Blackfish
viewable. Having public viewings in cities and drive in
theaters will be great access to the greater community.
d. Celebrity endorsements and fundraisers
i. Recently celebrities have publicized their opinions of
SeaWorld based on their personal ethics code. For example
when Jackass star, Steve-O, changed a sign on the
Interstate 5 from “SeaWorld Way” to “SeaWorld SUCKS.”
ii. Celebrity endorsements in commercials, billboards and
other types of advertisement will reach our target publics
and encourage them to research orca captivity and fight for
the cause.
iii. Other ways celebrities can endorse this campaign is by
hosting fundraisers and charity galas to raise funds for the
campaign.
2. Education Programs
a. K-12 School Education Program
i. There will be an education tools packet that will be sent to
elementary schools and high schools in counties close to
where SeaWorld and other amusement parks are
ii. These education packets will have literature on how to teach
students on the dangers of orca whale captivity as well as a
short DVD with clips of Blackfish and for the lower
elementary school levels they will receive coloring pages
iii. Teaching children the dangers of orca captivity at an early
age. The literature will not be graphic but will emotionally
evoke children to not want to attend SeaWorld amusement
parks.
b. College Education Program
i. The main part of the college education program is doing
student viewings of the documentary, Blackfish.
ii. Another aspect would be adding a seminar at the end of it
for people to voice their opinion of the issue. It would be a
good venue for people to state their opinions on orca
captivity as well as get insight to other people’s opinions.
3. SeaWorld Investor and Sponsor Communications Plans
a. Meetings w/ Investors and Sponsors

13. 13
i. This plan is self-explanatory. The coordinator and team will
set up meetings with current investors and sponsors of
SeaWorld. They will organize a presentation on SeaWorld
and orca captivity.
4. Legislation Communications Plans
a. Meetings w/ Legislators and Lobbyists
i. Similar to the plan this plan will implement meetings with
Legislators and lobbyists to help give ideas and the
information needed to create laws to make orca whale
captivity illegal.
ii. Along with working with legislators and lobbyists the
coordinator and their team will work with the Occupational
Safety and Health Administration to make this cause a
credible source of information.
5. Media Communications Plans
a. Social Media Campaign
i. Creating “The Anti-Captivity Project: Save the Orcas,” social
media accounts for Facebook, Instagram, Twitter, Tumblr,
and Pinterest will create cohesive social networking sites
that will spread awareness of the project.
ii. These accounts will help connect with the general public
especially with target publics that are teenagers to young
adults who can be easily persuaded on social issues.
iii. All social media accounts will cover everything form facts
about orca whales and captivity, advances and progress on
the current campaign, plus videos and links to blogs and
other information on orca whales.
b. Blog Partnerships
i. There is already a decent amount of blogs that blog about
animal rights and specifically orca whales and captivity. By
paying bloggers to blog on behalf of the Anti- Captivity
Project we can link these to our social media pages and
have them go viral.
ii. Including visual images and videos there is an opportunity
for the target publics to get a glimpse of how serious this
problem is.
iii. Blogs are often on the informal side and attract a wider
audience than a newspaper or magazine article. They are
also more accessible to a wider group of publics in the

14. 14
younger age groups. This would be the perfect opportunity
to expose the problems with orca captivity.
c. Press Releases
i. Press releases will be essential in showing the media the
progress we have made throughout the campaign.
ii. These will also be able to target our publics with things like
fundraising and our overall goal of spreading awareness
about orca captivity.

15. 15
2-Year Campaign Timetable
Janurary-March
2015
• Begin weekly meetings with all staff and learn about designated
duties
• Begin to develop all awareness and education programs
• Begin presentations for Investor and Sponsors of SeaWorld and
scheduling meetings
• Begin to develop ideas to bring to lobbyists and legislators and
scheduling meetings
• Create social media plan and begin to contract bloggers
April-June
2015
• Continue weekly meetings with all staff and learn about
designated duties
• Countinue to develop all awareness and education programs
• Begin giving presentations for Investor and Sponsors of
SeaWorld and continue scheduling meetings
• Begin bringing developed ideas to lobbyists and legislators and
continue scheduling meetings
• Launch social media plan and blog
July-Septemper
2015
• Continue weekly meetings with all staff
• Launch trial education programs
• Conitnue to develop awareness programs
• Continue giving presentations for Investor and Sponsors of
SeaWorld and continue scheduling meetings
• Continue bringing developed ideas to lobbyists and legislators
and continue scheduling meetings
• Continue with social media plan and blog
• Send out press release about trial education programs
October-
December
2015
• Continue weekly meetings with all staff
• Evaluate trial education programs
• Finalizeze awareness programs to launch next year
• Continue giving presentations for Investor and Sponsors of
SeaWorld and continue scheduling meetings
• Continue bringing developed ideas to lobbyists and legislators
and continue scheduling meetings
• Continue with social media plan and blog

16. 16
January-March
2016
• Continue weekly meetings with all staff
• Launch evaluated and refined education programs
• Launch awareness programs including Ad campaign, Public
Viewings of Blackfish
• Continue giving presentations for Investor and Sponsors of
SeaWorld and continue scheduling meetings
• Continue bringing developed ideas to lobbyists and legislators
and continue scheduling meetings
• Continue with social media plan and blog
• Create press releases of all awareness and education programs
April-June 2016
• Continue weekly meetings with all staff
• Continue education programs
• Continue awareness programs including starting Orca Oreo
campaign, Ad campaign, Public Viewings of Blackfish
• Continue giving presentations for Investor and Sponsors of
SeaWorld and continue scheduling meetings
• Continue bringing developed ideas to lobbyists and legislators
and continue scheduling meetings
• Continue with social media plan and blog
• Continue to create press releases of all awareness and education
programs
July-September
2016
• Continue weekly meetings with all staff
• Continue education programs
• Continue awareness programs including Orca Oreo campaign,
Ad campaign, Public Viewings of Blackfish
• Continue giving presentations for Investor and Sponsors of
SeaWorld and continue scheduling meetings
• Continue bringing developed ideas to lobbyists and legislators
and continue scheduling meetings
• Continue with social media plan and blog/ press releases
October-
December 2016
• Continue weekly meetings with all staff
• Finish all education programs
• Finish all awareness programs
• Finish giving presentations for Investor and Sponsors of
SeaWorld and continue scheduling meetings
• Finish bringing developed ideas to lobbyists and legislators and
continue scheduling meetings
• Finish social media plan and blog/ press releases
• Evaluate campaign

17. 17
Evaluation of Program
Evaluation Plans
The Anti-Captivity Project: Orca Whales will be evaluated with a survey of
1,000 people about the awareness of the dangers of orca whales in captivity.
The goal of taking orca whales out of captivity will be the ultimate evaluation but
it takes many years for laws to pass and awareness to be spread. At the end of
two years if the awareness of the dangers of orca whales in captivity goes up
then the campaign was successful and another advancement of this current
campaign can progress.
The evaluation of this campaign will rest with how accessible each
program and plan was made to the target publics. If all programs and plans are
made easily accessible the campaign should not have problems being successful
since awareness of this issue is our number one priority in the long fight to end
orca whale captivity.
The campaign can also be evaluated by how many publics we reach via
social media, blogs and press coverage we received in the two years. The more
likes and views we receive on social media accounts and blogs the more
awareness of orca captivity will be spread. Also depending on how often we
have some sort of news and newspaper coverage the more target publics we
can reach and use in our evaluation.
Feedback and Program Adjustments
The results of the evaluation will be reported to program team leads and
coordinators in a number of ways. Like stated above in the “Evaluation Plans,”
section a random survey to 1,000 people will be released to evaluate the overall
awareness of the dangers of orca whale captivity. With this information the
campaign can either further progress with similar programs or plans or change
them entirely.
The program will not have to make changes if orca whale captivity is
made illegal or awareness goes up by over 50%. As we will be able to see with a
survey about orca whale captivity will be released to 1,000 random people
before the campaign starts. All results of the social media campaign, blogs and
press coverage can be evaluated and reviewed by the Media Communications
Coordinator themselves by the statistic analyst options on most social media
sites and by reviewing number of likes, follows, views go up every quarter.
Each program besides the awareness and education programs will be
easy to review because it either worked or did not. This will evaluate whether
change needs to happen or not.

18. 18
References
Books
Kirby, David. Death at SeaWorld: Shamu and the Dark Side of Killer Whales in
Captivity. New York: St. Martin's, 2012. Print.
Blogs
The Dodo- www.thedodo.com
The Sea Sheperd http://www.seashepherd.org/news-and-media/2013/12/21/a-
reply-to-sea-worlds-open-letter-1537
Takepart-www.takepart.com/photos/6-ways-rescue-killer-whales-captive/
Conservation Websites
Whale and Dolphin Conservation- http://us.whales.org/wdc-in-action/captivity
Orca Whale Conservancy- http://www.orcaconservancy.org

19. 19
Dedication
To all my family, friends, and peers who have ever taken time out of their day to
stop and listen to me talk about the dangers of orca whales in captivity.