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Social Media Risk Management – Part 2  2:30 pm PST,[object Object],Keep up to date ,[object Object],and stay legal online!,[object Object],Frances Flynn Thorsen,[object Object],RealEstateSocialMediaPolicies.com,[object Object]
Frances Flynn Thorsen,[object Object]
Social Media Risk Management – Part 3  Soon!,[object Object],Don’t spend time,[object Object],as if social media is video game!,[object Object],Frances Flynn Thorsen,[object Object],RealEstateSocialMediaPolicies.com,[object Object]
Social Media Risk Management – Part 2
Plan,[object Object]
Who is accountable?,[object Object],Brokers,[object Object],Managers,[object Object],Independent contractors,[object Object],Employees,[object Object]
Comprehensive Social Media Policy,[object Object],Social communities,[object Object],Video site policies relating to properties,[object Object],Software,[object Object],Messaging,[object Object],Reputation Management,[object Object]
Federal Law Puts Brokers At Risk,[object Object],Federal Rules of Civil Procedure (FRCP).  Amended rules govern the discovery of electronically stored information (ESI), which refers to e-mail and other data that can be stored electronically. The rules apply to existing technology as well as future advances in technology.  ,[object Object],ESI,[object Object],e-mail messages and attachments,[object Object],IM chat, text messages, blog posts,[object Object],history of Web surfing,[object Object],backup tapes, voice mail, and all other forms of created, acquired, retained, and archived data- is subject to discovery in civil lawsuits.  Because this leaves ,[object Object],A real estate brokerage is liable for discovery of all ESI of their Employees/Independent Contractors as well as their Employees. ,[object Object]
Groups and Business Pages,[object Object],Company names,[object Object],Trademarks,[object Object],Association names,[object Object],Who is starting groups in your name?,[object Object]
Copyright Violations,[object Object],[object Object]
Photos
Maps
Videos
Music,[object Object]
Social Media Risk Management – Part 2
Social Media Risk Management – Part 2
Personal Web Sites & Blogs,[object Object]
New FTC Social Media Guidelines,[object Object],Disclosure!,[object Object],Disclosure!,[object Object],Disclosure!,[object Object]
What FTC Looking For?,[object Object],Are you paid for endorsement?,[object Object],Testimonials verifiable?,[object Object],Target-rich environment.,[object Object]
“Would I retain this information if it were in writing?”,[object Object],First of all your agents need to know what conversations to have in public and when to go into a booth or private area!,[object Object],Cell phones, text messages, blackberries, whether provided by company or not are  admissible in court!  ,[object Object],What photos are you taking?,[object Object],What are you uploading to social sites?,[object Object],Do you have a signature block on your phone for text and email?,[object Object],Email confidentiality….very important. ,[object Object],Are you forwarding this whole thing?,[object Object],Should this message/text/photo be saved?,[object Object]

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Social Media Risk Management – Part 2