An overview of Big Data and the Internet of the Things Overview incluidin an example in Retail.

1. www.oies.es
Big Data and the
Internet of the Things
Overview
Observation
Innovation
Execution
Satisfaction
Francisco Maroto
OIES Consulting
October 2013
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2. Big Data and IoT ? – More than 3 V´s
Volume
Velocity
Variety
Source: Gartner, August 2013
2
Validity
Viability
Value
Source: Aberdeen Group, April 2012
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3. The Big Data and IoT Game
DRIVERS
IMPLICATIONS
CHALLENGES
• Transaction volume growth explosion and interaction patterns is a
recipe for chaotic traffic loads.
• The predictive power of Big Data with IoT data show promises but
need to be explored .
• Security and ownership of sensor raw and processed data
• Sensor data could introduce an increased risk of “false
discoveries”.
Monetize the
sensor data
content
• An Internet of things can enable Big Data hybrid uses. For the car
connected example, multiple services might get pieces of that
automobile and travel data for everything from traffic management
to insurance rate-setting, from mechanics' diagnostics to road-repair
prioritization.
• Service providers find a way to earn and share revenue out of IoT
services and Big Data services with partners.
Reduce
Operational Cost
with federated
IoT and Big Data
Clouds
• Each cloud is a distinct domain with its own dedicated predictive
infrastructure that ensures continuous, closed-loop local
optimization and security concerns.
• IoT cloud domains would be loosely coupled from each other,
lessening the likelihood that anomalous non-linear events in one or
more of them don’t trigger chain reactions that cascade across them
all.
Improve
Customer
Experience
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• Data Silos: Look for points of intersection where sensors data and
social networks factors combined for a better understanding of your
customers.
• Trends: Examine customer buying histories, social media
comments and service satisfaction to identify buying habits to
contact preferences.
• Optimize & Prioritize: Track sensor data with social media and
internal systems complaints and identify weak areas in your
customer service touch points.
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4. Data Analytics and Sensors are needed everywhere
Legal
discovery and
document
archiving
Social network
analysis
Traffic flow
optimization
Recommendation engines
Churn
analysis
Location-based
tracking &
services
Oil & Gas
exploration
Weather
forecasting for
business
planning
Healthcare
outcomes
Personalized
Insurance
Fraud
detection
Life sciences
research
Advertising
analysis
Equipment
monitoring
Pricing Analysis
Smart meter
monitoring
Intelligence
Gathering
4
IT infrastructure
& Web App
optimization
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5. Some Big Data and IoT Business Scenarios
Recommendation
Engines
Pricing Analysis
Advertising Analysis
Customer Churn
Analysis
158
Items sold/second
by Amazon.com on
11/29/2010 (Cyber
Monday)
Location and Security
Based Services
5
Smart Cities
Smart Grids
Big Data in Sports
Healthcare
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6. A New Set Of Questions Are Being Asked Of the Business
Can we use sensor
data to better predict
customer sentiment
and improve customer
experience?
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7. How complex is implement Big Data and IoT
Executives have big ideas with IoT and Big Data but …
How do I even get started with a request like that?
Big Data Landscape
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IoT Landscape
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8. The Big Data and IoT Innovation Process
“CREATIVITY is thinking up new things.
INNOVATION is doing new things.” - Theodore Levitt
My
Sensor/
RFID
Device
Data
Social
Network
Data
3rd
Party
IoT&Big
Data
Service
My
Legacy
Data
Industry
Trends
Product
Development
Process
Improvement
Service
Development
New Partnerships
Insights
FOCUS & FILTERING: IDENTIFY THE
BEST IDEAS
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New Business Models
THE IMPORTANCE OF (RE)EVALUATION
END-TO-END IDEA LIFECYCLE
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9. Big Data Analytics & IoT in Retail Industry
How valuable is Ana/Peter to my
retail sales ?
Who does she/he influence ?
What do they spend ?
Value Creation
Model
On store
shelves
Issues for the Retail Industry
Deliver value to empowered customers
Move from market analysis to understanding individuals
Take charge of growing volume, velocity and variety of data
Foster lasting connections
Focus on relationships, not just transactions
Invest in expanding the corporate brand
Capture value, measure results
Developing complete understanding of the point of sale
Build new skills and solutions
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Staples has partnered with
Zonoff to introduce Staples
Connect, which uses a
universal hub and
multiplatform app to control
connected devices
throughout the home. Staples
showed off its new retail kiosk
at Mobilize for the first time.
Placing the spotlight on
connected home devices in
stores should help elevate
public awareness, and break
these products out of their
somewhat niche market.
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10. Cisco view of Internet of Everything in Retail
Improving
Customer
Experience and
Profitability
Optimizing the
Inventory to
increase sales
Maximizing the
Value of Retail
Space
Using Location
based services
to attract
customers
Assisting
customers and
Increasing sales
Connecting
Customers to
improve
Omni Channel
sales
Source: Cisco: http://internetofeverything.cisco.com/see/ioe-work-retail-0
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11. Why OIES Consulting
Advisory services based on our deep knowledge of the
Telco, M2M and Big Data market and technology.
Hands on Experience in Business Development and
Enterprise solutions selling for Technology and Professional
services firms
Worldwide Customer references
For Further information
Francisco Maroto,
CEO OIES Consulting
francisco.maroto@oies.es
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