69. Content:
Heart Pounding Video
What is it?
A video capturing the struggle endured by the
Puma Sailing team as they compete in a 9 month
race around the world
91. Results
121
7
Total Followers Total Fans
A bit better at the end of the first month…
92. Results
303
144
91
Total Followers Total Fans
End of month two and we’re finding our stride...
93. 705
Results
616
228
Total Followers Total Fans
End of the third month and we’re on fire
94. Results
800
700
600
500
Twitter
400
Facebook
300
YouTube
200
100
0
Launch Month 1 Month 2 Month 3
We are now into the 4th month of the campaign with
no signs of slowing
95. Results
We’re tracking customer advocacy
We’re measuring community sentiment
We’re monitoring competitive performance
And we’re making lots of new friends…
97. Results
“I love the stuff and its made its way
into half my gear! It’s a modern
marvel.”
Pete made a toboggan with Dyneema®
Pete is a member of a hiking forum where he shared
pictures of his latest trek, using a Dyneema® sled
98. Results
Mike and Rebecca left everything behind to live out
their dream on a boat, kitted with Dyneema® rope.
99. Results
The communities are engaging with us…
…And their networks
We’re engaging with them…
…And their networks
And it’s all about…
By now, we should know what to say, but we don’t know how to say it or what the concept or communications will look like. This is where we articulate the brand visually in order to demonstrate how it will be evolved and implemented tactically in the future. The Creative Platform® phase explores the strongest execution(s) for the message(s) being communicated. The delivery is in the form of concept boards that prove the execution can be used across online, offline and video channels.
Birddog is a full service, B2B agency. Our core competencies are split into the strategy & delivery of Brand, Content, Digital & Social services. Our service delivery takes a natural progression from the development of the brand, into content and how it will be articulated through to the design and build for online channels of delivery and continued audience engagement of those brand messages through social channels. Our services can be delivered as a full service on a retainer basis OR in a modular fashion based on a portion of project delivery.
Birddog is a full service, B2B agency. Our core competencies are split into the strategy & delivery of Brand, Content, Digital & Social services. Our service delivery takes a natural progression from the development of the brand, into content and how it will be articulated through to the design and build for online channels of delivery and continued audience engagement of those brand messages through social channels. Our services can be delivered as a full service on a retainer basis OR in a modular fashion based on a portion of project delivery.
Once we know where our audience is we build these appropriate channels into our Hub & Spokes Model. Where all communications eventually drive to one single destination.
Rather than following the more traditional model of outbound marketing where a brand pushes its content out far & wide hoping for a response -The internet has turned this one way communication into a real-time, live dialogue with millions.
Rather than following the more traditional model of outbound marketing where a brand pushes its content out far & wide hoping for a response -The internet has turned this one way communication into a real-time, live dialogue with millions.
We follow our proven digital planning and Information Architecture process for every digital asset we build, whether it’s a website, microsite, mobile app, online tool, CRM integration or CMS build. Our user journeys, personas and functional specifications provide signoff points and insight at every stage of delivery. For global teams we run signoff workshops periodically to ensure that queries and amends can be dealt with seamlessly.