My 2 cents on how I think ...

1. BE BIG, Think Small

2. BE BIG
Be #1 on your market
Impact millions of people lives!
Be Unique, Innovate

3. NO CHOICE
If you can’t be #1
if you can’t get your 10 first users
Just go home and look for a safe job!

4. Think Small
Think about a 0$ budget (or near)
Your 5yo nephew should understand it
Think about 1 customer then 2.

5. note:
Thinking Small != Small Thinking