1. Personal Branding:
The Art & Power of Being Brand You!
by Frank Short
Definition of Personal Branding:
Clarify and Communicate What Makes You Unique and Valuable.
Discovering Unique Attributes:
► Strengths
► Skills
► Values
► Passions
Career Marketing Communications:
► Personal Business Cards
► Résumés
► LinkedIn Profiles, and more
Three-Step Program for Creating & Maintaining a Personal Brand
Answer These Questions:
1) Who do you think you are?
2) Who do your colleagues and customers think you are?
3) Who does your boss think you are?
“To Be or Not To Be…”
The Nature and Future of Work …
Stand for Something or
You Will Stand for Nothing.
Start Up.
Make a Start.
Stand Up.
Make an Impression.
Stand Out!
Make a Difference

2. Three Steps of Personal Branding:
► Start Up = Extract
► Stand Up = Express
► Stand Out = Exude
Step One: EXTRACT
Unearth Your Unique Promise of Value.
Know Yourself to Grow Yourself.
Your Unique Branding Statement:
► What Makes You Different,
Special and Valuable?
► What Are Your Attributes—
Strengths, Skills, Values, and Passions?
Define Your Brand Community
Tell Your Story.
It’s What They Think that Counts.
Step Two: EXPRESS
Communicate Your Brand to Your Target Audience.
Create Career Marketing Communications Tools.
Personal Business Cards—
Complete with Your Personal Branding Statement
Take a Look at My Business Card.
► Upper Right-hand Corner:
Name, Title & Contact Info
► Lower Left-hand Corner:
Logotype
► Next to the Logotype:
Branding Statement:
“Resumes that Work as Hard as You Do!”
Resume & Executive Biography
LinkedIn Profile—

3. Complete with Photo of You
Business Website—
Complete with Blog
Google Yourself Tonight.
Shout Out Your Brand …
► Clearly
► Cleanly
► Concisely
► Convincingly!
Step Three: EXUDE
Manage Your Brand Environment.
Be On-Brand in All That You Do.
Get a Visual Identity.
Increase Your Career Karma.
Summary: Evolve and Resolve.
The Commercial:
Frank Short Writes
Résumés / LinkedIn Profiles / Personal Branding
www.frankshortwrites.com
+1.773.420.3477