This is lecture 3 in a series of 6 in sourcing for an international IT Service Management Bachelor graduation programme.

1. ITSM Specialization Sourcing
2012-2013
Prof. Frank Willems
Lecture 3: Cloudcomputing and cloudsourcing

2. Agenda
• Outcome of the digital change management selftest
• Confusion about our digital live
• Cloudcomputing and Saas
• Outsourcing
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3. Outcome of the digital change
management selftest
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4. Name Yellow Blue Red Green White
Simon 25 23
Edward 21 23
Christiana 19 41
Anna 27 33
Vincent 29 27
Arno 19 23 22
Ronald 24 29
Justus 38
Patrick 27 20
Mike 20 20 20
Janne 27 21
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5. Confusion
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6. Turkle’s vision on online behavior
―It’s a great psychological truth:
If we don’t teach children how to be alone,
they’ll only know how to be lonely.
This constant connection, turning to devices almost
instinctively ... There’s a panic of disconnection.
It worries me we’re only going to feel isolated, that we won’t
learn how to have a solitude that sustains us, and which is
important for creativity.‖
Sherry Turkle, Professor at MIT and author of Alone Together,
Why we expect more from Technology and less from each other
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7. Morozov’s vision on net liberation
Marshalling compelling evidence, Morozov shows why we
must stop thinking of the Internet and social media as
inherently liberating and why ambitious and seemingly
noble initiatives like the promotion of ―Internet freedom‖
might have disastrous implications for the future of
democracy as a whole
Evgeny Morozov, Researcher at Stanford and Author of
The Net Delusion, the Dark Side of Internet Freedom
http://www.ted.com/talks/evgeny_morozov_is_the_internet_what_orwell_feared.html
http://www.youtube.com/watch?v=oSmTmg1GkrY&feature=youtu.be Tegenlicht
Evgeny
Morozov
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8. Morozov’s vision on net liberation
• ―What I find particularly worrisome is the rapid and inexorable
disappearance of retrospection and reminiscence from our digital lives…
• the social beast that has taken over our lives has to be constantly fed with
the most trivial of ephemera…
• this hunger for the present is deeply embedded in the very architecture and
business models of social networking sites; ―one of my greatest fears is that
the Internet will widen the gap between the disengaged masses and the
overengaged elites…
• today we are facing the emergence of the cyber lumpen proletariat—people
who are being sucked into the digital whirlwind of gossip sites, trashy video
games, populist and xenophobic blogs, and endless poking on social
networking sites.‖
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9. Nicholas Carr’s vision on the
impact of the Net
Every information technology carries an intellectual ethic — a set of
assumptions about the nature of knowledge and intelligence.
Nicholas Carr explains how the printed book served to focus our attention,
promoting deep and creative thought.
In stark contrast, the Internet encourages the rapid, distracted sampling of
small bits of information from many sources. Its ethic is the ethic of the
industrialist, an ethic of speed and efficiency, of optimized production and
consumption
— and now the Net is remaking us in its own image. We are becoming
ever more adept at scanning and skimming, but what we are losing is our
capacity for concentration, contemplation, and reflection.
http://www.theshallowsbook.com/nicholascarr/Nicholas_Carrs_The_Shallows.html
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10. James Martin’s View of 21C
• There are massive problems in the decades ahead. The public is aware of some
of the effects of global warming and climate change. There are many other
megaproblems, some more dangerous or debilitating. The good news is that
there are solutions.
• Innovative thinking, cooperation around the world and exciting technologies are
providing answers. Whether the future is bleak or of unimaginable opportunity,
depends upon education and political will.
• As we learn to understand this century and play its complex game, we can chart
extraordinary futures. Today's young people must be given the confidence to
transform their lifestyles, the environment and Homo sapiens itself. We can
create civilizations more magnificent than anything yet conceived. We need the
political will to transform our world rather than wreck it.
• Young people everywhere need charts of the worldscape ahead.
They, collectively, will be responsible for the greatest transition
in human history.
http://www.jamesmartin.com/film/
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11. Cloudcomputing and SaaS
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12. What about the privacy?
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13. Types of Cloudsourcing
• Cloud storage
• Cloud service
• Cloud infrastructure/platform
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14. Legal issues
• Data Protection Act 1998 (UK)
• First Principle – personal data must be processed fairly and lawfully
• Seventh Principle – appropriate technical and organisational measures
must be taken to prevent unauthorised or unlawful processing or
accidental loss or destruction of personal data
• Eighth Principle – personal data must not be transferred to a country
outside of the European Economic Area (―EEA‖) unless that country
ensures an adequate level of data protection
• Confidentiality
• Database right
• Copyright
• MiFID/SYSC rules
• SAS 70 rules
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15. MiFID/SYSC rules (UK)
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16. SAS 70 rules (worldwide)
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17. What about the privacy?
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18. Some examples on cloudcomputing
Example Functionality Service management concept
Google docs (docs.google.com) Upload and preview documents without Terms of Services, Helpdesk (mail/Phone)
software installed on your computer, Businessmodel Google premium and
calendar, access to Google+ Google Apps enterprise
Soundcloud.com Uploading audio and photo’s/tekst, 2 SLA’s Term of use and privacy policy.
sharing and communications between Helpdesk with website and Google
users groupspage
Businessmodel; different accounts
Grooveshark.com Play music online, music uploaded by Terms of Service (no warranties, reserved
members rights). Music is user content.
Businessmodel; members pay and get
extra functionality
Salesforce.com Sales, CRM and social enterprise Pay as you go, pay per user
24/7 support, Servicedesk
Soundcloud.com Artist and producers can upload their Privacy policy Terms of use, upload your
music. User can listen, react, add coment own music, creative commons
and download. Businessmodel; premium account with
advantage package
Microsoft Office 365 Office functionality (Word, Sharepoint, SLA on Sharepoint with uptime (99%). If
Outlook etc) you download you agree. Agree on their
18 agreement. Helpdesk

19. What examples do you have?
Example Functionality Service management concept
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20. 20-11-2012