Presentation given at the Enterprise 2.0 conference that looks at culture as a key component to Knowledge Management, and the role that Enterprise 2.0 can play in managing culture
13. Two‐way Me
– Culture
• Proactive Community Building
• COPs/COIs
• Knowledge Management
– Driven from the top
• Collective Intelligence
– Brute force, no emergence
• Strategic Collaboration
• Semi‐Transparent
– Technology
• Early Open Source
• SOA/Strategic Portal Deployments
• Social Networking
• Information Architecture/
Taxonomies
11
14. Islands of We
– Cultural Inclination
• “Socialness” is a major asset
• Profiling/Core Competency
• Virtual Teaming
• B2C Focus
• Cost‐driven Outsourcing
• Semi‐Mass customization
– Supportive Technologies
• Strategic use of social, emergent and
integration software
• Collaborative content development
• SOA/Modular Adaptive Applications
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15. Extended Me/
Enterprise 2.0
– Cultural Inclination
• Transparency
• Participative/Engaged
• Always On/In
• Mass Customization
• Agility
• Competency‐Driven Outsourcing
• Embedded/Strategic Collective
Intelligence
– Supporting Technologies
• Strategic deliberate internal deployment
of emergent and social software
• Integration and Modular Programming
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18. A Technology Map to KM
Knowledge complexity
Explicit Tacit
Intermediation Social Tagging & Bookmarking, Blogs, E
SNA M
E
Externalization Wikis, Blog, podcasting, RSS R
G
Internalization RSS, Mashup, Search/Social Tagging &
E
Bookmarking N
C
Mashup, RSS, emergence and
Cognition
workflow
E
19. How Enterprise 2.0 Makes a Difference
Low barrier / ease of implementation
Web/widely accessible
Emergent/heuristic
Lean
Low cost
Agile
Evolution not Revolution
20. The KM Challenge of Capture
and Organization
nowledge provider
“ ow do I share and nowledge seeker
organize the “ here do I look to find
knowledge?” the knowledge?”
▼ nows the ▼ nows how
knowledge, but not knowledge is to be
how it is to be used used, but not how to
find it
21. The KM Challenge of
Incentivizing
nowledge provider nowledge seeker
▼ Able to share the ▼ ighly incentivized to
knowledge, but has exchange
no incentive to do so knowledge, but
re uires knowledge
provider’s
cooperation