Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk

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What are the most important lessons in building a community in the Digital Age? Fred Roed and Mike Perk unpack 7 lessons that you can use to implement your own online community building strategy.

Technology Business

Which author in the
last 200 years

?
crowdsourced his
community to
create some of the
highest selling and
best known books
of all time?

@Fred_Roed
@MikePerk

COOKING UP A COMMUNITY IN THE 21st CENTURY

it’s very nice… but where do I click?

CHALLENGE #2: USABILITY

The word ‘community’
derives from the Latin
communitas which
means to share.

Community:
1. Sharing vision
2. Sharing information
3. Sharing of property / physical goods

1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
7. Be authentic

7 LESSONS

1. Have a cause
2. Give content freely

7 LESSONS

WHAT CONTENT CAN CARMIEN PUBLISH FREELY?

1. Have a cause
2. Give content freely
3. Identify idiosyncrasies

7 LESSONS

WHAT ARE CARMIEN’S UNIQUE IDIOSYNCRASIES?

1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors

7 LESSONS

WHO COULD BE THE GREAT AMBASSADORS FOR CARMIEN?

1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members

7 LESSONS

1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly

7 LESSONS

HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?

Acknowledge receipt Express criticism Offer a greeting
Advertise something Express surprise Offer an opinion
Answer question Rally support Put out a wanted ad
Ask a question Give a heads up Rallying support
Augment a post Respond to criticism Recruit people
Call for action Give a shout out Show dismay
Disclose personal info Make a joke Solicit comments
Distribute media Make a suggestion Solicit help
Express agreement Make an observation Start a poll

Source: KD Paine & Partners

HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?

1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
7. Rewards, often

7 LESSONS

THANKS! PLEASE
GIVE FEEDBACK TO:
@Fred_Roed
@MikePerk
SUBSCRIBE TO
HEAVYCHEF.COM

www.heavychef.com | www.worldwidecreative.co.za

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Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk

1. Which author in the last 200 years ? crowdsourced his community to create some of the highest selling and best known books of all time?

3. @Fred_Roed @MikePerk COOKING UP A COMMUNITY IN THE 21st CENTURY

4. THE CHALLENGES

5. CHALLENGE #1: ATTENTION

6. it’s very nice… but where do I click? CHALLENGE #2: USABILITY

7. CHALLENGE #3: TRANSITION

8. CHALLENGE #4: TRUST

10. ??

11. CHALLENGE #6: MULTI-DEVICE

12. The word ‘community’ derives from the Latin communitas which means to share.

13. Community: 1. Sharing vision 2. Sharing information 3. Sharing of property / physical goods

14. 7 SECRETS TO COMMUNITY BUILDING

15. SECRET #1: HAVE A CAUSE

16. SECRET #2: PUBLISH CONTENT FREELY

17. SECRET #3: IDENTIFY IDIOSYNCRASIES

18. SECRET #3: IDENTIFY IDIOSYNCRASIES

19. SECRET #4: IDENTIFY AMBASSADORS

20. SECRET #5: EMPOWER MEMBERS

21. SECRET #6: INTERACT RELENTLESSLY

22. SECRET #7: REWARDS, OFTEN

23. EXTRA TIP: BE VIGILANT

24. !! !! EXTRA TIP: BE VIGILANT

25. NOW IT’S TIME TO BECOME HEAVY CHEFS!

26. 1. Have a cause 2. Give content freely 3. Identify idiosyncrasies 4. Identify ambassadors 5. Empower members 6. Interact relentlessly 7. Be authentic 7 LESSONS

27. WORKSHOP CASE STUDY

28. 1. Have a cause 7 LESSONS

29. WHAT IS CARMIEN’S CAUSE?

30. 1. Have a cause 2. Give content freely 7 LESSONS

31. WHAT CONTENT CAN CARMIEN PUBLISH FREELY?

32. 1. Have a cause 2. Give content freely 3. Identify idiosyncrasies 7 LESSONS

33. WHAT ARE CARMIEN’S UNIQUE IDIOSYNCRASIES?

34. 1. Have a cause 2. Give content freely 3. Identify idiosyncrasies 4. Identify ambassadors 7 LESSONS

35. WHO COULD BE THE GREAT AMBASSADORS FOR CARMIEN?

36. 1. Have a cause 2. Give content freely 3. Identify idiosyncrasies 4. Identify ambassadors 5. Empower members 7 LESSONS

37. WHAT TOOLS CAN WE EMPOWER MEMBERS WITH?

38. 1. Have a cause 2. Give content freely 3. Identify idiosyncrasies 4. Identify ambassadors 5. Empower members 6. Interact relentlessly 7 LESSONS

39. HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?

40. Acknowledge receipt Express criticism Offer a greeting Advertise something Express surprise Offer an opinion Answer question Rally support Put out a wanted ad Ask a question Give a heads up Rallying support Augment a post Respond to criticism Recruit people Call for action Give a shout out Show dismay Disclose personal info Make a joke Solicit comments Distribute media Make a suggestion Solicit help Express agreement Make an observation Start a poll Source: KD Paine & Partners HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?

41. 1. Have a cause 2. Give content freely 3. Identify idiosyncrasies 4. Identify ambassadors 5. Empower members 6. Interact relentlessly 7. Rewards, often 7 LESSONS

42. HOW CAN WE REWARD COMMUNITY MEMBERS?

43. ?

44.

45. THANKS! PLEASE GIVE FEEDBACK TO: @Fred_Roed @MikePerk SUBSCRIBE TO HEAVYCHEF.COM www.heavychef.com | www.worldwidecreative.co.za

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