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Presentation group 5 Interactive Marketing

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Presentation group 5 Interactive Marketing

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GOAL Impactful conversations ,[object Object],community Vlerick = family
GOAL  Leads to: top of mind awareness claiming the right positioning master applications
2-way communication and involvedness ensure that Vlerick is talked about analyze all talk about Vlerick
TARGET GROUP Primary: Potential master students Secondary: all stakeholders
BRAND Networking Leadership Enterpreneurship Innovation Tripple A
KEY MESSAGE Great social experience, resulting in a valuable network Great educational level Play hard, work hard Business focus
PEOPLE Current students Executives Recent graduates Professors Guest speakers Alumni Partners Employees
TOUCHPOINTS Offline job fairs traditional media on campus
TOUCHPOINTS Online
CONTENT ,[object Object],unite current and potential students during a weekend of Vlerick indulge in to the Vlerick way of life media: Facebook, Twitter, website, WOM
CONTENT ,[object Object],media: Twitter, Facebook, Vlerick website, EGG website, Foursquare concept:
CONTENT => Ambassador of the day experiences of students to trigger reactions from other studentsone movie a day Media: Facebook, Twitter, Foursquare and Youtube
CONTENT => Virtual world direct mail campaign 2nd life based virtual walk through buildings, classrooms asking questions, movies Media: facebook, twitter, website, foursquare
CONTENT => The Vlerick Social Network social network connecting the Alumni network media: separate website network, linked to all other online media
Page  active participation Masterclass announcements Ambassador of the day videos A virtual world The EGG
Account  active participation Masterclassannouncements Ambassador of the day videos A virtual world The EGG
Intuitive, well managed website Active participation on all forums where Vlerick is discussed (avoid wrong information)
Ambassador of the day videos Informational videos Examples of classes Content from students …
Virtual presence on Foursquare and other location based social media Give the mayor of Vlerick a scarf The EGG campaign on location based social media
ROI Increased number of applicant students Increase of unique visitors on the Vlerick website and Vlerick management platform Increase in brand awareness (pre/post test) More and positive talk about Vlerick online (measurable through InSites research)
Q & A

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Presentation group 5 Interactive Marketing

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  • 3. GOAL  Leads to: top of mind awareness claiming the right positioning master applications
  • 4. 2-way communication and involvedness ensure that Vlerick is talked about analyze all talk about Vlerick
  • 5. TARGET GROUP Primary: Potential master students Secondary: all stakeholders
  • 6. BRAND Networking Leadership Enterpreneurship Innovation Tripple A
  • 7. KEY MESSAGE Great social experience, resulting in a valuable network Great educational level Play hard, work hard Business focus
  • 8. PEOPLE Current students Executives Recent graduates Professors Guest speakers Alumni Partners Employees
  • 9. TOUCHPOINTS Offline job fairs traditional media on campus
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  • 17. CONTENT => Ambassador of the day experiences of students to trigger reactions from other studentsone movie a day Media: Facebook, Twitter, Foursquare and Youtube
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  • 19. CONTENT => Virtual world direct mail campaign 2nd life based virtual walk through buildings, classrooms asking questions, movies Media: facebook, twitter, website, foursquare
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  • 21. CONTENT => The Vlerick Social Network social network connecting the Alumni network media: separate website network, linked to all other online media
  • 22. Page  active participation Masterclass announcements Ambassador of the day videos A virtual world The EGG
  • 23. Account  active participation Masterclassannouncements Ambassador of the day videos A virtual world The EGG
  • 24. Intuitive, well managed website Active participation on all forums where Vlerick is discussed (avoid wrong information)
  • 25. Ambassador of the day videos Informational videos Examples of classes Content from students …
  • 26. Virtual presence on Foursquare and other location based social media Give the mayor of Vlerick a scarf The EGG campaign on location based social media
  • 27. ROI Increased number of applicant students Increase of unique visitors on the Vlerick website and Vlerick management platform Increase in brand awareness (pre/post test) More and positive talk about Vlerick online (measurable through InSites research)
  • 28. Q & A