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Three Reasons Why More Website Content Increases Traffic
People typically visit the internet in search of information. They are looking
for content that is relevant to their purpose. They typically are not looking
for marketing ploys. There are a number of ways to increase this content,
including having a search engine optimization company provide you with
keyword rich articles, but there are three major reasons why more website
content increases your website traffic.
The first reason more website content increases traffic is that content
articles tend to be focused on a topic. This focus will then lead to the
repeated use of a keyword or phrase. That repeated use leads to higher
search engine rankings. Search engine rankings are the way returns come
back to an internet user through a search engine. If someone searches for
the term “dogs” they will come back with thousands of pages of results. The
order those results are displayed on the screen depends on a number of
factors including how frequently the term is mentioned on the site and
where it is mentioned on the site.
Research shows that people tend only to click on the first ten results a
search engine offers them. Increasing your website content will help you
become one of those first ten websites. This means more people than you
ever thought possible will be clicking on your site in no time simply based
on your website ranking. Not only will you be closer to the top of the search
engine with more content, you may also be indexed by more search
engines. This could mean something like ninety percent of all internet users
seeing your website in any one given internet session.
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The second reason more website content increases traffic is a bit more
complicated. If you have strong, well written content on your site, you
increase your credibility with customers. Suddenly you are no longer a
company selling homemade dog food; you are somebody who can offer
knowledgeable advice about anything a responsible dog owner needs to
know including house training, leash laws, and sleeping problems. This
increase in credibility not only makes people believe what you have posted
to your site, it also makes them want to stay at your site to read the rest of
your content articles. The more content articles you have at your site, the
longer they will stay. Keeping them there as long as possible is the key to
selling your product to them. You have a much longer time frame in which
to pitch your product and close the sale.
Not only will they stay at your site longer with more content, but this also
means they may come back to your site the next time they log onto their
machine. For example, if you are selling refilled printer ink cartridges, but
you have content on your site related to all things printers, you have a good
chance that someone might stay to look at a few of the articles. However,
the next time they need digital photo printing tips, chances are good that
they will remember what great content you offered them during their last
internet session, and they will return directly to your site just to read more
of your content. This means you have their complete, undivided attention
for an even longer period of time. Moreover, if they are returning to your
site on some sort of regular basis, chances are good that they will
recommend the site to other users like friends and relatives which will
mean even more traffic for your site.
The final way more website content increases your web traffic is that it
increases the likelihood that advertisers and reciprocal link exchangers will
be attracted to your site. Reciprocal links are exchanged by websites that
have similar interests. The more relevant topics you are able to list, the
more chances you have of someone with similar interests attempting to link
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to your site. This could greatly increase your website traffic because not
only will people be able to find your site through search engines, they may
also be able to find your site through other sites. Further, though,
advertisers are looking for sites that encourage customers they want to do
business with. More keywords will mean more customers for you which can
mean more advertisers for you which can mean more profits and visibility
for you.
No matter which reason you choose, more content will increase your
website traffic. That can only mean good things in store for you and your
website. You can have your content articles written for you or write them
yourself. Whichever way you go, though, be sure they are well-written, as
poorly written articles will do nothing to increase your website traffic.
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Three Reasons Why a Good Looking Website will Increase Traffic
If you really want to increase traffic on your website, you may want to step
back and take a look at the site from a visitor’s point of view. A good
looking website increases its traffic naturally because those who visit it will
likely come back and tell their friends about it as well. The presentation of
your website says a lot about your business. If you want to have a highly
successful web business then it is necessary to have a nice website. With
more than half of the world logging in web time each week, it is important
for today’s businesses to maintain interesting and effective websites that
pertain to their businesses. If you are interested in learning why a good
looking website is important when trying to increase traffic, take a look at
these three reasons.
Professionalism
The firstview of your website by a visitor says a lot about your business as
a whole. If your website looks cheap and self-made, then it is likely the
visitor will not think your business operates in a professional manner.
When it comes to dealing with customers on the web, you certainly want to
look professional on all levels. If you are an online retailer, you want
customers to feel comfortable ordering from you. If they do not think your
website looks professional, they may not feel comfortable doing so. It is
not necessary to have your website professionally created in order to
appear professional. All you need to do is play around with different
approaches to see which templates work best for your business. The more
you read and learn about website creation, the better your site will look.
Educating yourself on the issue of website development is important when
you are trying to do it on your own. If you find yourself overwhelmed, then
you can always turn to a professional for the creation of your site.
Therefore, to maintain a high level of professionalism, you need to have a
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good looking website. In turn, but creating the professional atmosphere,
the consumers will likely return and bring their friends as well.
Entertaining
Not only should your website look professional, but it should also have an
entertaining value. Entertainment is something that will draw visitors into
your site in a deeper way. If they see an interesting link, they will likely
examine your site in more detail. By offering things like contests and free
giveaways, you can easily draw in more traffic. If your site is boring
however, it is unlikely you will be able to keep anyone there for more than
two seconds. Offering games to play on your site that may pertain to your
business, you can keep the traffic flowing. You can even offer links to other
exciting and informative websites, in order to act as an “in-between” for the
fun. Anyone would rather visit a fun and entertaining site than a boring and
plain website. If you offer enough excitement it is likely the regular visitors
will advertise your site to everyone they know!
Easy On the Eyes
A good looking website will also increase traffic if it is easy on the eyes. In
addition to being professional and fun, your website should be easy on the
eyes. This essentially means that it should be attractive as well as easy to
function within. Choose colors and an arrangement that will appeal to a
wide variety of people. Using really bold colors will possibly hurt the eyes
of viewers if they look at them for extended periods of time. You can
always add splashes of colors in graphics and borders, but it is best to
keep text in dark colors. Create an interesting layout, but not one that is so
unique that it is difficult to use. If your website is easy to look at and
visitors can navigate easily around it, they will want to come back.
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If you focus on these three reasons to create a good looking website, your
traffic will surely increase. Having a website that looks professional,
entertaining, and is easy on the eyes is the key to inviting and maintaining
web traffic for your website. So, if you are creating your site now, or if you
want to overhaul your existing site, keep these three tips in mind to get the
most traffic to your site as possible.
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Three Reasons Why Online Directories Could Work for You
Online directories are typically places you can list your business and
website for others to see. These directories are broken into different
categories for easier navigation. If someone is looking for a stereo site for
example, they can simply go to the electronic section and see a list of every
site that deals with stereos listed. After choosing which site to proceed to,
the viewer then simply clicks on the link provided and is lead right to that
particular site. Online directories offer areas for any type of business you
could imagine. They are a place where people can quickly come to get
names of businesses and websites. Thousands of web users utilize online
directories each day, making them a popular option for website operators
and business owners. If you are considering placing your site on an online
directory, consider these three reasons why online directories could work
for you.
Exposure
Website success has many elements involved. One of the most important
elements however is exposure. If your website never gets any type of
exposure, then it is unlikely that it will ever become successful. For people
to visit your website, they must be informed that it exists. This is an easy
task for a large corporation who can advertise on television or large
billboards. It can be extremely difficult for the smaller business however.
Online directories do however offer great exposure for your website and
business. They allow you to post your information, such as your business
name and website link, in places where people can actually look for you.
Instead of you looking for people to invite to your site, they are basically
searching you out. Just by placing your information in an online directory,
your website traffic will increase dramatically. When you are putting your
name and website out there, people are certainly more likely to find you.
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Online directories usually offer different levels of exposure as well. You
can usually choose between different levels of advertising. For example,
one choice might be to simply add your name and website link to the main
directory. Another choice however might be to add your name and website
link to the main page of the appropriate area of the directory or to add
“bold” text to your ad. These options are all beneficial and can help you get
even more exposure.
Inexpensive
One reason online directories might be the perfect solution for you is that
they are relatively inexpensive. If you are a small business owner, chances
are there is not a lot of room in your budget for advertising. Advertising
however is one of the key elements to the success of a business. Many
online directories will offer a basic listing for free. This is a great
opportunity to allow businesses with no advertising budget to advertise.
These listings are usually very simple and contain “no frills”, but they are
useful indeed. You can always get your information added to several
online directories for free and cover more ground than you thought
possible. If you are looking for an inexpensive way to advertise online,
online directories are a great option.
Professionalism
If you want your business and website to look as professional as possible,
online directories can help. By simply placing your information in an online
directory, you can look very professional in the eyes on consumers.
Basically, when a consumer looks through an online directory, they
consider every listing to be one of a professional business. Although this is
not always the case, it certainly does not harm valid professional
businesses to any degree. If you take the time to list your information, you
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are taking another step toward a higher level of professionalism.
Therefore, online directories can help you develop or maintain the
professionalism you seek.
Choosing to post your information in an online directory should not be a
difficult decision. As you can see, there are many reasons why online
directories could work for you. No matter if you are looking for more
exposure, an inexpensive option, or for a higher level of professionalism,
online directories can help you achieve your goals. Just be sure to do a
little research and find online directories that will offer you what you need.
The more you can post within, the more traffic your website is likely to
have. So, go ahead and post in as many as possible!
Find out more about “My Google Traffic Pump” and visit:
http://mygoogletrafficpump.com
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