Presentatie martien merks

©© Siemens AG 2012. All Rights Reserved.
2010. Siemens Industry Software. All rights reserved
Page 1 Siemens PLM Software
Siemens PLM Software

Strategy
“You’ve got to think about big things while you’re doing small things, so that all
the small things go in the right direction.”
― Alvin Toffler
©© Siemens AG 2012. All Rights Reserved.
2010. Siemens Industry Software. All rights reserved
Siemens PLM Software

Vision Becomes Reality
Martien Merks
Senior Vice President
GSS Global Strategy
© Siemens AG 2012. All Rights Reserved.

Our Goal
Get Connected -
Stay Connected to our:
- Siemens business
- PLM Vision/Strategy
- Solutions delivering
- Customers value

Siemens business
Having the Strength to Lead
Integrating the expanse of knowledge, expertise and technology across the
Siemens organization
One Siemens – The Integrated Technology Company

Our PLM Vision
Understanding the Industry Needs and Trends

Siemens Vision for the Digital Enterprise
Integrating the Product and Production Lifecycles

Siemens business
PLM Related Research
Cross department know-how
Research partners Business partners
and cooperation
Use Cases From:
Working areas:
 Siemens PLM Software
Mechatronic Design  Corporate Technology
PLM / Digital Factory  Other Business Units
Universities Product Configurators
Imaging & Visualization
Topics / customer needs
Goal: Leverage global expertise to innovate new products

Siemens business
Synergistic Innovation: Unifying Product and Production
Siemens Industry Sector
Industry
Industry Drive Customer
Automation Technologies Services
Industrial
Automation Systems 1) Large Drives Product Lifecycle Services Metals Technologies
Control Components and
Systems Engineering Mechanical Drives Value Services
Sensors and Communication Motion Control Systems 2)
Siemens PLM Software Inside e-Car
Siemens Water Technologies
Example of Collaboration
Industrial Software Inverters 1) PLM-MES
Programmable Control Systems CNC Controllers 2) CAM-CNC
Industrial Switching Technology Wind Turbine Gear Units

2011/12…
A Year of Continued Success

Siemens business
2011/12… A Year of Continued Success
Our
Expanding
Market Key Organizing Delivering
the Value
Position Customer to serve on our
of our
and Success you better Vision
Portfolio
Growth

Siemens business
 Outgrew the overall MCAD market
 Gained market share in CAx over our primary competitors
 Overall leadership in cPDM market
 Overall leadership in Digital Manufacturing market
 Indirect revenue grew to 27% recognizing the requirement to
support small suppliers who need access to PLM technology

Siemens business
 Daimler
 BAE Systems Submarine Solutions
 Johnson Controls
 Boeing
“Our 10-year agreement
“…we conducted the Siemens
“Siemens’ robust PLM and
“…we needed aofa thorough
“Siemens PLM Software’s
“The openness scalable,
 Procter & Gamble selection process… S software
Lifecycle Engineering iemens of
responsive, and dedication …
PLM Software will …help us
reinforces the clear objective
partnership, and comprehensive
PLM solution,” secure to use
Daimler AG to
PLM Software proved most
has helped to use our we
contributed us both thean be the
improve, the solutions
 GM engineeringBoeing.” Systems
companies’ success,” in the to
advanced technology
best vendor for BAE
throughout competitive
industry …”
partner with..”
advantage…”
 Space Systems/Loral
 Local Motors
 L’OREAL
 JSC KUZNETSOV
 Hi-P (Shanghai) Precision Tooling Co.

Siemens business
 Introduced Active Workspace
 Acquired Vistagy
 NX 8
 Teamcenter 9
 Tecnomatix 10
 Solid Edge ST5

Siemens business
 Formalized the creation of an industry organization:
 Staffed with senior industry experts
 Cross-functional responsibility
 Focused on key vertical industry processes
 Chartered to deliver solutions around the way each
industry works
Organizing
to serve
you better

Siemens business
H O W?
G ET
Organizing
to serve
IN V OLV ED!
you better
COLL A B ORATE!

Siemens business
 HD-PLM investments delivered in every new product
Intelligently Integrated
Future-proof Architecture HD User Experience
Information

Our PLM Vision

Our PLM Vision
Mapping Industry Needs

Our PLM Vision
Prioritizing the Key Industry Trends
text data
Big text
Evolving product complexity
text
Integrated Systems text
Computational expansion

Major Industry Trend: “Big Data”
“Big Data” Phenomenon A decade of Digital Universe Growth: Storage in Exabytes
 Digital data has grown 9x in 5 years
 90% of the digital data is
unstructured
 Multiple types and authors of
product data
 Relevant data exists in multiple
repositories
 Role-based viewing, searching &
navigation critical
2005 2010 2015
Source: IDC

Our PLM Vision
Major Industry Trend: “Big Data”
Big data technologies describe a new generation of technologies and
architectures, designed to economically extract value from very large volumes
of a wide variety of data, by enabling high-velocity capture, discovery, and/or
analysis.

Our PLM Vision
Major Industry Trend: Evolving Product Complexity

Our PLM Vision
Systems Engineering: Empowering Engineers to deal
with complexity
CUSTOMER VIEW
Vehicle definition

Customer
Vehicle requirements
Plant, Process
ENGINEERING VIEW Mechanical
System System
System Design Validation
Engineering definition

Sub-System Sub-System
Sub-system
Design Validation
Component Component
Component
Design Validation
Implementation

Major Industry Trend: Integrated Systems
Integrating users and enterprise applications
 Organizations will need to improve
data access, standardization
and interoperability.
 Tight integration of PLM and
ERP and business context tools
are critical to bring the value of
data to decision makers
 Complexity drivers requires
stronger IT foundation to enable
visibility to all aspects of product
lifecycle, within and outside the
enterprise.

Major Industry Trend: Computational Expansion
 Your cell phone has more compute power than NASA circa 1969
 A Sony PlayStation has the power of a military supercomputer of 1997
 Smartphones and tablets represent over 90% of the net-new growth
 By 2016, at least 50% of enterprise email users
will rely primarily on a browser, tablet or mobile client
 PLM expands across the enterprise and beyond
Source: IDC

Our PLM Vision
Foundational Principles to Achieve the Vision
 Extract value from “Big Data” Information must be
 Manage growing product complexity Intelligently Integrated
 Integrated systems & computational
expansion The architecture must
 Quickly adopt new technology & evolve with the customer
devices
 Enable extended users across the
lifecycle Information must be
 Bring users and information together in delivered in context
an easy/familiar environment

Our PLM Vision
Engineering is a Decision Making Process…
Smarter Decisions….
Better Products
The Engineering Process is a
decision making process
(often iterative) in which the basic sciences, mathematics, and engineering
sciences are applied to convert resources optimally to meet a stated objective.
Among the fundamental elements of the design process are the establishment of
objectives and criteria, synthesis, analysis, construction, testing and evaluation.

Our PLM Vision
HD-PLM Vision
Revolutionize the Way Companies
Develop and Manufacture Products…
…through smarter decision-making

Our PLM Vision
HD-PLM Technology Innovations
Information

Our PLM Vision
Information

Our PLM Vision
Requirements Driven Development
Open/Close Time
Requirement:
Open/ close time to meet
market expectation
Criteria:
Overall cycle - 7.6 sec.
Retract target - 6.5 sec.
Tilt target - .9 sec.
Aperture
Obstruction
Requirement:
Requirement: Customer forum - Sun roof
During closure roof must aperture needs to increase
reverse if obstructed Criteria:
Criteria: Increase runner to maximum
Maximum pressure on size meeting roof crush
obstruction not to exceed properties
40N

Our PLM Vision
Intelligently Integrated Information
Manage inter-related information
 Multi-CAD
 Multi-discipline
 Multi-domain
 Multi-data sources
 Partners and suppliers
To enable
 Collaboration
 Efficient decision making

Our PLM Vision
Information

Future-proof Architecture
Key attributes to support unique business strategies
Open Scalable Flexible
 Seamless continuous  Transparent adjustment  Configurable model to
upgrade approach: to needs based on support unique business
enhance the system but demand strategies
don’t leave data behind  Four-tier architecture:  Data model extensibility
 Standards based support add new technologies through BMIDE: define
for enterprise ecosystem as available behavior without coding
CENTRAL
Client tier App Thin Rich
CONTINUOUS UPGRADE APPROACH Container DIVISIONAL
web tier
Services
Transaction
Enterprise tier
Services
DISCONTINUOUS APPROACH
Resource tier DBMS FILES SUPPLIER /
JOINT VENTURE

Future Proof Architecture
The Codex of PLM Openness
Objective: Develop a common understanding on openness of IT systems in
the context of PLM.
 Categories of openness include:
 Interoperability ■ Interfaces
 Infrastructure ■ Standards
 Expandability ■ Architecture
Supporting the Codex of PLM Openness is completely
consistent with our long-standing open business model

Our PLM Vision
Information

Our PLM Vision
The Active Workspace: Decision Support Environment
Active
Personalized
Intuitive
Context Aware
High Performance
Smarter decisions,
better products

2012 Solutions
Delivering on the
Vision

Solutions delivering
HD-PLM Foundational Pillars
Information

Delivering on the Vision – NX
Information
Multi-disciplinary Open, Scalable Usability
Integrated solutions for High performance Smart interface with in-
complete product standards-based context access to PLM data
engineering environment

Intelligently Integrated Future-proof Architecture HD User Experience
Information
Systems Engineering
Product Design
Simulation
Reuse
Documentation

Information

Delivering on the Vision -- NX
Intelligently Integrated Future-proof Architecture HD User Experience
Information

Delivering on the Vision – Teamcenter
Information
Enterprise Foundation Performance, Quality and Usability
Deployment:
The backbone for Teamcenter is made for you!
Intelligently Integrated The underpinnings of our
information architecture

Teamcenter Mobility: Collaboration & Reporting

Delivering on the Vision -- Tecnomatix
Information
Integrated tools Standards based Usability
integrations Dynamic framework
Smart Search Functionality Integrated live 3D work Plant Simulation interface
instructions technologies Structured management of
alternative studies

HD-PLM Foundational Pillars
Information
Learn more about these solutions during today’s sessions:

Our Customers Value

Customers value
MET
Challenge:
 Develop products that combine
elegance and safety
 Optimize helmet construction in the
early stages of the development cycle
 Manage intricate surfaces with many
complex nodes
Solution:
 NX for the 3D modeling of concept
sketches and for complex surface "Before the adoption of NX, our
modeling development cycle took 12 to 14
Results: months;; with NX, we’ve reduced
 Rapid prototyping of full-scale models our development cycle to 6 to 8
with centesimal accuracy months.
 Ability to certify production tooling Matteo Tenni
feasibility in the virtual domain Product Engineer

Customers value
ACCIONA Windpower
Challenge:
 Promote sustainability while producing
energy at a competitive price
 Consolidate and expand globally Increase
productivity in R&D and improve product
development process
 Better manage project documentation
 Improve workflow control - engineering
change management process
Solution: NX and Teamcenter
 Integrated design and management
 Usability and effectiveness of software “Synchronous technology
solutions, especially flexibility of allows easy modifications of
synchronous technology the components, even those
 Ability to manage complex structures designed by suppliers using
 Fast deployment time and staff training other CAD systems.”
Miguel Núñez
© Siemens AG 2011. All Rights Director
Engineering Reserved.

Customers value
Andreani Design
Challenge:
 Address demanding engineering
requirements beyond design
 Reduce product development cycle
time and costs
 Decrease outsourced processes
Solution:
 NX for all product development
Results:
 Expanded services
 Faster turnaround
"When the need emerged to
 Reduced project costs expand our services from design
 Less outsourcing to engineering, I found NX to be
 Greatly improved collaboration with the most natural and efficient
partners and customers choice."
 New orders up: more customers Pierangelo Andreani
requesting engineered designs © Siemens AG 2011. All Rights Reserved.

Customers value
Adams Golf
Challenge:
• Adapt to dynamic industry
• Execute flexible business practices
• Comply with golf rules and regulations
• Deliver innovative products to market
faster than competitors
Keys to success
• More this afternoon…..

Summary
Having the Delivering better, more
Strength to Lead powerful systems
Understanding the Solutions that speak
Needs & Trends your language
Delivering on a Making complex data
Vision for Success easy to work with

Stay connected to our:
 Compelling vision
 Solutions Delivering on the vision
 Ways to serve you better

Thank you. Enjoy the conference!

Presentatie martien merks

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