This is our Fresh Detroit 2011 festival corporate sponsorship information package. This Event has been postponed until 2012 (Due to venue renovations" For more info regarding Fresh Detroit feel free to contact us at 248-470-9567 or info@freshdetroit.com

2. Table of contents
Preface ……………………………vi
Summary ………………………….1-3
Marketing ………………………….4-6
Marketing Overview ……………………………4
Internet and Mobile Marketing ……………………………5
Print ……………………………6
Demographic Information ……………………………7
Sponsorship Opportunities ..………………………8-11
Sponsorship Overview and Options ….…………………......8-10
Comparison Chart …………………………..11
Venue Layout Map …………………………..12
Afterword …………………………..13

3. Preface
What is Fresh Detroit?
Fresh Detroit is an event that was inspired by the downward spiral of Michigan.
Occurrences of job loss, violence, school closings and increases in drug trafficking
has left people hopeless and distraught. Fresh Detroit is a month long event
consisting of charity events, food drives, a twenty-five day city wide clean up and
a three day festival. Fresh Detroit will clean up for twenty-five days in twenty-
five different zip codes (August 1st – August 25th). Three Sunday’s during the
month of august we will hold a charity food drive and cookout where we feed the
homeless and less fortunate. On the 26th of August we start our three day festival
consisting of concerts, games, awards ceremonies and many more family
orientated festivities. Throughout the year we gather volunteers from all over
Michigan and partner with other community groups and organizations to create an
amazing event that will last in the minds of our citizens for a lifetime!
Feel free to contact us with any question or concerns you may have
regarding Fresh Detroit 313-743-1606

4. FRESH FEST 2011 EVENT SPONSORSHIP INFORMATION & EVENT SUMMARY
Contact (313) 743-1606 Email: info@freshdetroit.com
The Ultimate Sponsorship Opportunity
Event: FRESH DETROIT 2011
City clean up & Festival
st th
Date: AUGUST 1 -28 2011
Clean up 12pm-5pm (daily Aug 1st - 25th)
Festival-10am-11pm (Aug 26th- 28th)
Location: Festival
Hart Plaza
Detroit, MI 48226
Clean up
Throughout Detroit (1 zip code daily)
Description: Fresh Detroit celebrates a fresh start for the city of Detroit and its surrounding
areas, following a 25 day city wide clean up, August 1st – August 25th. The day
of August 26th starts the three day event; a multicultural, fun filled, wholesome
event consisting of concerts, talent shows, award ceremony, fraternity step
show, fashion show and more. This event will promote positivity, and motivate
a deprived city to rise!
More about Fresh Detroit
Fresh Detroit is an organization that stimulates the economic and moral growth of our
city and communities through high end events, community service, professional and
personal development. The Fresh Fest is an annual event that will have a lasting effect on
the city of Detroit and surrounding areas.
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5. The Event
This is a multicultural event catering to people of all colors, races, ethnic and social
backgrounds. It will be a youth driven event, featuring festivities that cater to all ages and
influence positivity and hope in past, present and future generations. Technology,
fashion, health, music, peace and education are the focus of the festival.
The Venue
The heart of Detroit city Hart Plaza is a beautiful out door venue. The 14 acre plaza holds
a capacity of 45,000 people, and sits on the shoulder of downtown Detroit’s Woodward
Avenue. At the center of the plaza is the amazing Horace E. Dodge and Son Memorial
Fountain, with continuous flowing water. The venue also shows a beautiful view of the
Detroit River and Canada’s border.
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6. Event Details
City Clean Up
Monday August 1st, 2011 marks the beginning of a 25 day clean up throughout the city of
Detroit. Our plan is to raise awareness of a clean lifestyle, raise social standards, and
rebuild neighborhood pride as well as civic responsibility in residents in effort to keep
our city clean. With an array of beautification projects at hand including parks, rec
centers and neighborhoods throughout the city we will once again make Detroit a
beautiful place to live.
Fresh Detroit Festival
Friday, August 26th, following a 25 day city wide clean up, the FRESH DETROIT
organization presents the Fresh Detroit Festival: “AN EVENT WITH A PURPOSE”.
This will be fun filled event for people of all ages featuring a step show, eating contest,
fashion show, talent show, concert, comedy show, live radio, live internet stream, and DJ
battle. The Plaza will also house food vendors that will be providing all your favorite
snacks, beverages, and appetizers. With the support of our sponsors and partnering
companies FRESH DETROIT will play a defining role in the progression of our city!
About Sponsorship
As a sponsor of FRESH DETROIT 2011, you will have the opportunity to increase your
brand visibility and recognition. For this event we offer multiple types of sponsorship
opportunities, which allow you to pick what will fit best with your company’s marketing
strategy and budget. Once you decide on a sponsorship package, we will work to ensure
that you receive true value from your investment. We will work to identify the objectives
of your sponsorship and will provide you with fulfillment reports to give you a detailed
analysis of how we will achieve the goal of getting you your benefits.
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11. Fresh Detroit 2010
Corporate Sponsorship Opportunities
& Information
As a sponsor of Fresh Detroit 2010, you will have the opportunity to increase your brand visibility
and recognition in a manner that has a positive look for your company as well as supporting the
development of the city of Detroit!
We offer multiple types of sponsorship, which allow you to pick what will fit best with your
company’s marketing strategy and brand. We will work to ensure that you receive true value from
your investment. We will identify the objectives of your marketing campaigns and provide you with
fulfillment reports to give you a detailed analysis of how we will achieve the goal of getting you your
benefits.
Sponsorship Packages
• Presenting (Diamond): $100,000
• Platinum: $65,000
• Gold: $35,000
• Silver: $15,000
Individual package details and comparisons shown on page 11
Individual Sponsorship Options
Official: $50,000
This is a sponsorship level that is exclusive to the industry. Only one per industry is available. All
sponsorships also include a booth for the entire Festival.
Example: Beer, Soda, Automobile, Credit Card, Communications, ECT…….
Main stage sponsorship: $15,000
Sponsorship of our main stage is an amazing opportunity to showcase your brand on a large 40x40
stage with roof top and wings featuring your company logos, colors and brands! The main stage is the
highlight of entertainment for our event, showcasing our headline artist and acts.
Talent Sponsorship: $9500
Our entertainment concert portion of the event is where we showcase the main performers of the
evening. Your brand will be mentioned as the sponsor of our talent with logos shown on all digital
displays during announcement.
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12. Corporate Sponsorship Opportunities & Information (continued)
2nd stage sponsorship: $8,000
This is a smaller version of our main stage, which will showcase our states local talent and
entertainment on a 20x30 stage including roof top.
Struck By Fashion (Fashion show): $7500
A fashion show case of current and future trends in fashion and design complemented by a beautiful
stage setting, models, & live music.
Stomp the Plaza (step show): $7500
Competition based step show with six competing groups and award will be giving in the name of
sponsor.
Video Game Competitions: $7500
A sectioned off area of the plaza, where we will hold a sports video game competition. (Trophy will
be awarded in sponsor’s name)
Tec Zone: $6000
A futuristic styled tented area dedicated to technology trends, gives our attendants the opportunity to
test out new merchandise.
Kid Zone: $5000
The Kid Zone is an area for children to enjoy filled with delightful music, bounce houses, learning
and entertainment style games, mascots, clowns and more!
Battle of Beauty: $5000
Fresh Detroit’s beauty contest; where people can register to participate, and vote via our web site.
This is an amazing marketing opportunity, due to the heavy traffic voting will draw to our website,
and voters will see your brand!
Award Ceremony: $5000
Portion of the event were we show are appreciation to over achievers of the city (students, artist, fire
fighters, police officers, teachers, ECT.) Awards will be given in your company’s name!
Kid younger than 12 free courtesy of: $5000
Sponsors brand mentioned in all promotions with company recognition on tickets and in individual
radio promotions.
Flyer Sponsorship: $4000
200,000 4x6 UV coated promotional flyers will be distributed throughout metro Detroit during the
months of July and August with your ad on the back of them.
DJ Booths: $4000
What’s a festival without music! We will feature 3 strategically placed DJ areas where people can
enjoy different styles of music. Sponsors logo will be place on top of DJ tents and announced over
speakers.
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13. Corporate Sponsorship Opportunities & Information (continued)
Fresh Detroit Essay Contest: $3500
Students from across the state will have the ability to submit an essay on what changes they would
like to see in their community. Essays can be submitted via our website and a winner will be
announced. Award will be given in the name of our sponsor.
First Aid Station: $3500
First aid stations throughout the event keep patrons hydrated with plenty of water, offer hand sanitizer
and other health and sanitation related items!
Comfort Zone: $3500
Comfort Zone features plenty of seating to rest in between partaking in all of the festivities. (Also
Licensed & student massage therapist entertaining guest!)
First Aid Station: $3500
First aid stations throughout the event keep patrons hydrated with plenty of water, offer hand sanitizer
and other health and sanitation related items!
Ticket Sponsorship: $3000
Your logo on the back of our official event tickets, which will be kept by attendants after being
scanned, may be used as souvenirs from our annual event and kept for a lifetime.
Jumbo Tron/Led Sponsorship: $2500 (limited to 30)
Get a 30-45 sec ad continuously ran for the duration of our festival.
Jumbo Tron/Led Sponsorship: $2500 (limited to 30)
Get a 30-45 sec ad continuously ran for the duration of our festival.
King of the Wing (wing eating competition): $1000
A twenty person chicken wing eating competition, with wing styled award given in the name of
sponsor
Band Kick Off: $1000
The bank kick off opens up our festival, a Local high school band kicks off the show & raises the
energy of the event! Your brand will be mentioned as the sponsor of that band.
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