Frequently Asked Questions and accompanying answers for Fresh & Easy Neighborhood Market's "Meal Idea Video Contest", hosted on Facebook

1. Meal Idea Video Contest Frequently Asked Questions
Q: What is a meal idea?
A: What we’re looking for are items that combine to make a unique and tasty meal for breakfast,
lunch or dinner – not a set of ingredients to make only one item. To see examples of our most
recent meal ideas visit www.freshandeasy.com/meals.
Q: How do I submit my meal idea video?
A: The link to the entry form can be found on our Facebook page
www.facebook.com/freshandeasy. Complete all required fields on the contest entry form with
your name, email and so on. When you click ‘continue’ you will be taken to the video upload tool
which will allow you to upload your video to your Facebook account or from your YouTube
account. If you use Facebook to upload your video, please double check that the privacy
settings for that video are set to ‘Everyone’ (since this is a public video contest, your video will
have to be publicly visible to be seen by all of us!). Follow the on-screen prompts to load your
video.
Q: How will I know you received my video?
A: You will receive an email verifying your video entry was received.
Q: How long should my video be?
A: The video submissions should be no longer than four minutes each.
Q: Do I have to use a specific video camera?
A: No, you can use any type of camera you would like! We encourage entrants to be creative
and record videos from their cell phones, cameras, flip cams and home video recorders.
Q: Do I need to have a certain amount of items in my meal?
A: If a meal to you consists of two items or 12, it’s a meal to us. So send your creative ideas
our way!
Q: Do I need to have fresh&easy products featured in my meal?
A: Yes, the majority of items used in your meal idea should be fresh&easy brand products.
Q: Do all the products I use in my meal idea have to be from fresh&easy?
A: Yes, all products used in your video meal idea have to be available at fresh&easy.
Q: Who can enter?
A: Anyone who is 18 years of age or older and a legal U.S. resident currently residing in
Arizona, California or Nevada is encouraged to participate.
Q: But my 18th birthday is during the contest and I want to submit my meal idea now. Can
I still submit it?
A: Unfortunately, you will have to wait until you are officially 18 years old until you can hit the
submit button to send us your meal idea.

2. Q: I work for fresh&easy, may I enter?
A: Sorry, this contest isn’t open to fresh&easy employees, its affiliates or agencies, or their
immediate family members.
Q: What are the important dates for the Meal Idea Contest?
A:
Submission Submission Voting Begins Voting Ends Winner is
Period Begins Period Ends Announced
March 12, 2012 April 30, 2012 May 15, 2012 May 31, 2012 June 12, 2012
Q: When’s the deadline to submit a meal idea video?
A: April 30, 2012 at 11:59:59pm.
Q: What if I do not have a Facebook account, can I still enter?
A: Since this is a Facebook run program, you’ll need an account if you’d like to participate in the
contest. You can create one for free at www.facebook.com.
Q: How many times can I submit a meal idea video?
A: One meal idea video can be submitted per person.
Q: How many finalists will be chosen?
A: Up to ten meal idea videos will be chosen to be in the running for the grand prize.
Q: How will I know if I’m a finalist?
A: We’ll contact the finalists via email or phone.
Q: What is the “copyright assignment” form?
A: In order for us to promote your meal idea throughout our fresh&easy channels, we need to
have the copyright for it. The Copyright Assignment Form shows that we have the legal right to
use your video and meal idea. Only contest finalists will have to complete and return this form.
Q: Where can I find out if I won?
A: The winner will be announced on our Facebook Page www.facebook.com/freshandeasy on
June 12, 2012.
Q: Who picks the finalists?
A: A panel of fresh&easy judges, including our team of chefs, will pick the finalists based on
originality, creativity and tastiness.
Q: Who picks the winner and runners up?
A: You do! The Facebook community will vote for their favorite meal idea video. So make sure
to let your friends know to vote for your video if you’re a finalist!

3. Q: What’s the prize?
A: The grand prize is a $1,000 gift card to fresh&easy and the winning meal idea will be
featured throughout fresh&easy’s various marketing channels. The second place winner will
receive a $500 gift card to fresh&easy and the third place winner will receive a $250 gift card to
fresh&easy. All additional finalists will receive a $100 gift card to fresh&easy.
Q: Can I get cash instead?
A: Unfortunately no, we can’t award the value of the gift cards in cash. But just think of all the
great products you’ll enjoy!
Q: Can I have someone submit a video for me?
A: No, you have to submit your own meal idea video to be eligible to win.
Q: Can I mail in a DVD of my video?
A: Unfortunately no, this is a Facebook run contest so everything needs to go through this
channel to be viewed.
Q: Why can’t I see the form on my browser?
A: You may be seeing the internet through a browser which our contest partner, Wildfire, does
not support. Below is a list of supported and unsupported browsers. As a Microsoft Windows
user, to check which browser you have, open your internet, click on ‘Help’ and then on ‘About
(Browser Name)’.
SUPPORTED BROWSERS
The Wildfire platform supports the following browsers:
IE8 and IE9
Firefox 4+
Chrome 10+
Safari 4+
UNSUPPORTED BROWSERS
The Wildfire platform does not support the following browsers:
IE7 or older
Firefox 3.6 or older
Chrome 9 or older
Safari 3 or older
Other browsers
See the Official Rules & Regulations
https://apps.facebook.com/contestshq/contests/196223/rules for more information.