3. We help brands to
innovate. Successfully
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 3
4. We help brands to
innovate. Successfully
Get fresh
perspectives
Create a mandate
Develop to change
compelling
Bring energy
concepts
& momentum
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4
5. What do we do?
Co-creation
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 5
6. “Co-creation is the development of
new products, concepts or services
together with customers, partners
and other expert stakeholders.”
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6
7. Our ambition:
Let the innovators of
our time embrace
co-creation
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 7
8. “You cannot
solve a problem
with the same
thinking that
created it.”
FRONTEER
STRATEGY
Albert Einstein
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 8
9. “No matter who
you are, most of
the smartest
people work for
someone else.”
FRONTEER
STRATEGY
Bill Joy, Founder Sun Microsystems
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 9
11. Our co-creation services
Expert
co-creation
ROOFTOP
Strategic co-creation tool to tackle toughest challenges.
Develop breakthrough innovations and commitment in one day.
TREEHOUSE
Explorative co-creation tool to create a wealth of ideas.
FRONTEER
Find biggest opportunities and create energy in half a day.
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 11
12. Our co-creation services
Consumer
validation
ELEVATOR
High-impact validation & co-creation tool to improve concepts.
Test and enrich concepts and define next steps in half a day.
ON-LINE ELEVATOR
On-line validation & co-creation tool to improve concepts.
FRONTEER
Test and enrich concepts anywhere in the world in 1 week.
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 12
13. Our co-creation services
Coalition
co-creation
CLUBHOUSE
Develop valuable concepts and strategic partnerships.
Set out a new strategy and bring it to life. Duration TBD.
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 13
14. Our co-creation services
Crowd
co-creation
CAMPSITE*
Find the best ideas and people out there, on-line.
Get conversations going with customers and employees. Duration TBD
FRONTEER
*Always in cooperation with an entrusted Fronteer partner
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 14
15. Our co-creation services - details
Expert Consumer Coalition Crowd
co-creation validation co-creation co-creation
ROOFTOP ELEVATOR OFFLINE CLUBHOUSE CAMPSITE
8 experts 8 expert consumers 1-8 external parties 500+ consumers
5 client team (based on screener) of e.g. 1-4 people 100+ employees
2 consultants 5 client team 1 client team of 2-6 people 4 client team
visualiser(s) 2 consultants 2 consultants 2 consultants
moderators
TREEHOUSE ELEVATOR ONLINE
2 experts 8 expert consumers All participants are hand-picked. They are eager to
4 client team 2 client team contribute, enthusiastic, open, creative, critical &
2 consultants 2 consultants constructive, and fit a challenge-specific profile.
visualiser(s) moderators
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 15
17. Rooftop case
KLM’s ‘Social Seating’ co-created with hand-picked experts
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 17
18. Elevator case
Bugaboo Donkey validated & enriched with urban parents
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 18 Red Dot Design Award winner 2011
20. Global Elevator case
Nokia mobile phone propositions co-created locally
1. Shanghai
2. Mumbai
5. Mexico
4. Lagos
3. Jakarta
20
21. Other services
PRE CO-CREATION CO-CREATION POST CO-CREATION
Market intelligence Business modeling
Anthropology Co-creation Service design
Brand development Prototyping
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 21
22. Other services
PRE CO-CREATION
Market intelligence Helicopter market & competitive analysis
Anthropology Hawthorne consumer behaviour & insights
Brand development Lighthouse brand promise and ambition
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 22
23. Other services
POST CO-CREATION
Factory new business model development Business modeling
Highstreet consumer touchpoint creation Service design
Garage tangible, testable mock-ups Prototyping
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 23
24. Fronteer Strategy
What sets us apart?
- A team of consultants and expert connectors
- Backgrounds in design, engineering, business, anthropology
- Close cooperation with the client’s team
- Hand-picked experts, in-house recruiting
- A database of 1000+ experts worldwide
- A hypothesis-driven, structured process
- Always creative, always strategic
24
25. What co-creation looks like
Teamwork
Discussion
Presentation
Visualisation
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 25
26. Where we’ve been
Amsterdam Tokyo
New York London
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 26
27. “Fronteer is changing the game.
Their strength is connecting people
internally & externally.
The status quo is challenged with
fresh views - creating support at the
same time.”
- VP Marketing KPN
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 27
28. Partners
Anthropology &
Brand Development
James Veenhoff studied business
Engineering &
and anthropology, has extensive Co-creation
experience in the development and
marketing of premium brands and Martijn Pater graduated in
is former director of Amsterdam Industrial Design Engineering,
International Fashion Week. gained extensive consulting
experience at Bain & Company and
is an expert on innovation
FRONTEER
& co-creation.
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 28
30. FRONTEER www.fronteerstrategy.com
STRATEGY @fronteerstrat
I N N OVAT I O N.
C O - C R E AT I O N. www.facebook.com/fronteerstrategy
B R A N D D E V E L O P M E N T.