2. Cloud is of Strategic Importance to Fujitsu
“Cloud-related services will account for 30% of our
new business by 2015…
in anticipation we are accelerating the shift in the
structure of our business.”
President Masami Yamamoto
December 2010
“The company also hopes to achieve 300 billion
yen in sales from the service overseas in fiscal
2015, Fujitsu President Masami Yamamoto said in
an interview” 2nd August 2011
1 Copyright 2011 FUJITSU
3. Cloud : a major forecasted shift in terms of IT
consumption
Acc. To Forrester, WW Cloud Services Market will grow 38% annually until 2014
120,2
But timing is a key issue … KEY FINDINGS
Worldwide Cloud Public Cloud Service will see strong growth
99,1 rates until 2012; thereafter "Moore's law" will
Computing Market Forecast impact and slow down growth rates for Public
60,5 IaaS Clouds (CAGR 10 – 14: 38%)
(based on Forrester's taxonomy) (50%)
77,5 High price pressure
values in mil. US$ +38% and strong competition
53,2
(54%)
58,1 Virtual Private Cloud services
44,0
are expected as the growth driver, continuously
(57%) increasing its lot throughout the planning period
40,2 (CAGR 10-14: 59%)
34,2
(59%) 46,1
27,1
23,0 (38%) Cloud share will increase from
35,4
19,4 (57%) (36%) ~ 6% (2010) towards 35% until 2014
24,8
14,1 (52%)
9,0 (46%)
15,9 (32%) Moore's law will have limited
9,5 (24%) (27%)
5,6 (20%) impact only on dynamic Infra-
3,2 (17%)
10,5 (11%) 13,6 (11%) structure Services
7,2 (37%) 7,5 (27%) 7,7 (19%) 8,0 (14%) 8,7 (11%)
2009 2010 2011 2012 2013 2014 2015
Whilst Private Cloud annual
Private Cloud Virtual Private Public Cloud growth is seen more moderate (CAGR10 – 14:
Source: Forrester, Preview Jan 2011, Worldwide Cloud Services Market 9%)
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4. Our vision: Intelligent Society
Harmonizing the
physical world…
…and the digital world
Delivering outcomes that create
large scale benefit across society
5. Entering the Human Centric era
Creating Knowledge,
Supporting Human Activities
Transforming Human Centric
Business Process
Network Centric
Scope of ICT Usage
Improving
Productivity
Computer Centric
Networking
Cloud Computing
Sensor Technology
Internet Ubiquitous Terminals
PC Mobile Communications
1990 2000 4 2010 2020 Copyright 2011 FUJITSU
6. What is cloud?
Cloud is many things to
many people and is
subject to different
interpretations and views
Cloud computing enables technology services to be consumed on demand – it
represents a major change in the way IT creates value for businesses
Cloud has become possible from the convergence of network and virtualisation
technology advances and the ‘as-a-service’ delivery model
To us, cloud puts the emphasis on business outcomes over technology
7. Fujitsu’s definition of a cloud service
A technology or a business process delivered as a service
in a way that is elastic and scalable, pay per use and self
service.
Elastic and
Pay per
Scalable Self
Use
Service
8. Why is cloud important for a customer?
I can
rapidly respond
to strategic as well as short term I can deliver innovation
business needs by calling whatever I and rapid growth to my business
need from unlimited IT capacity with low start up costs and less risk
I can I can
consume technology services in the most
drive down cost
by eliminating redundant capacity and energy efficient way
exploiting
scale
9. Journeying into the cloud era
Service
Cloud Computing Era ecosystem
Business
SaaS Marketplaces Services
(IaaS, PaaS)
Value
Value Workload Hybrid
Shift jump environment
Private
Virtualised Cloud
Enterprise
Apps Apps
Personal Apps
Client / Server Computing Era
Time
10. Hybrid is the bridge between today and tomorrow
Hybrid Environment
Cloud Services
BPaas
Saas
Paas
Value
Iaas
Business Enterprise
Processes Apps
Platforms
Infrastructure
Enterprise Services
Time
11. How does Fujitsu stand out?
Ambitious Responsive Genuine
We enable our We understand the
We offer choice to fit importance of trust
customers to
our customer’s needs Our cloud services are
We offer a full range of cloud
maximise their value
offered to bone fide
services from infrastructure, We develop practical customers through a real
platforms and applications to solutions that work for our relationship, delivering their
networks and have an open customers’ businesses, needs for security and in an
approach to partnerships offering services to help our environmentally sustainable
customers realise their goals way
12. What we deliver: Fujitsu Cloud
A broad and complete portfolio to match any workload requirement
13. Fujitsu Cloud Portfolio in our Region
We will continue to expand the existing cloud portfolio
according to customer and market requirements
14. Which platform is right for you?
Private Local Cloud, Public
Cloud Global Cloud Partnerships
Value Bulk consumption of infrastructure Flexible consumption of generic Flexible consumption of
and software services exploiting infrastructure and platform generic software and platform
innovation and scale while services, exploiting innovation services, with added value
maintaining a high level of control and scale from consulting, integration and
and customisation managed services
Character- Delivered from a Fujitsu or customer Delivered from a Fujitsu data Delivered as an online service
istics data centre, monthly charge, range of centre, hourly charge, standard from Fujitsu or a partner
configuration options. Some fixed term set of services
consumption levels
Delivery IaaS (SaaS dedicated models) IaaS, SaaS, BPaaS SaaS, BPaaS
types
Products Private Platform Regional & Global Platforms Microsoft, Salesforce.com
(S5, A5)
15. Fujitsu Global Cloud Platform
A virtual platform dedicated to a customer is deployed from Optional (fee) Services:
shared virtual resource pools in our data centers on demand • Middleware support (SQL)
with a self-serve portal • Additional disk capacity
Secure 3 tier templates make deployment of enterprise • Backup (System & Data)
• Load balancing
applications easy.
• Private Internet
• Pay for what you use • Global IP address
• Elastic and scalable
• Secure and compliant
• Support included
16. For who? For what? – Global Cloud
For customers all size, Fujitsu Global Accounts and existing customers
For Windows, or Linux based workloads, requiring typical enterprise levels of
security and reliability.
Economically, the ideal Cloud applications are enterprise workloads that tend to be
cyclical in nature, meaning they don’t run all the time, such as:
Development, test, QA
Backup
Disaster Recovery & Business Continuity
Analytics, reporting
Workloads such as entering time cards, or other end of period processing
Workloads that scale up and then down quickly, like drug research
17. Our Journey
Developing
Across the Fujitsu group, estimated Global Interim Business Activities
Platform
cloud-related investments of FAI, UK,
Azure
$2 billion in FY10-11 Germany, Appliance
Japan, UK&I,
Global Singapore,
Australia Australia, USA
Windows Azure Platform
Announcement Japan
Local IaaS ISV
Cloud Strategy Platform
Local IaaS Announced
Australia
Platforms
UK, Germany &
Finland
ISV
TODAY Marketplace
10 local IaaS customers
Launched 24th Sep
Launched Trial May 31
95 IaaS customers 20 local IaaS customers 8 local IaaS customers
8 active Trial users
31 ISVs 130 customers on try-and buy Many SFDC customers and
program desktop on demand
49 SaaS applications
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18. Proven Business Value
Toyota
RTT
Frucor
Kendox
Success
stories
R&M
Verpura
unilab
ITAC
17 Copyright 2011 FUJITSU
19. Global Cloud Free Trial
Visit:
http://global-cloud.ts.fujitsu.com
30 Days Free Trial
Subscription
Fully functional Cloud
No headaches, no costs
Copyright 2011 FUJITSU
